Due Date: January 9, 2024; questions due December 15, 2023 (a non-mandatory pre-bid meeting will be held November 28) Scope of Work: The County of Stanislaus (County) is issuing this Request for Proposals (RFP) seeking qualified and experienced Community-Based Organizations (CBO) for the provision of CalFresh Outreach and Enrollment Services (Services) for the County’s Community Services Agency (CSA) located at 251 E. Hackett Road. The CalFresh Outreach and Enrollment provider(s) will p...

Sales lead: A CMO hire will affect the company's ad spend & agency roster.  F5 lost its top marketer, Mika Yamamoto, in November 2023. Yamamoto joined the company as chief customer engagement and marketing officer om 2019. She is now chief customer and marketing officer of Freshworks.  We will be sure to update you as soon as F5 names a replacement. Target demographic: Businesses  Once it hires a new CMO, the company will likely: Continue increasing digital spend T...

Due Date: January 4, 2024; questions due December 7 Scope of Work: New York City Economic Development Corporation (“NYCEDC”) is requesting proposals for advertising opportunities at both Staten Island Ferry Terminals - the St. George Ferry Terminal, located in Staten Island and the Whitehall Ferry Terminal, located in lower Manhattan - as well as advertising opportunities on the Staten Island Ferryboats that are operating between the St. George Ferry Terminal and the Whitehall Ferry Termin...

Sales lead: Contact this company's DMs now to offer ad space & to see if it needs any more agency help.  Dow Jones (DJ) has completed the agency review we told you about in March.  The company selected Mother (creative), Mediahub (media), and eg+ worldwide (production) as its new agency partners.  DJ also created an in-house media team, which will work with Mediahub, on performance marketing and acquisition.  Target demographic: Gen-Xers & millennials  The company will likel...

Sales lead: Get in touch if you can help UA appeal to Gen-Z athletes.  Under Armour (UA) is revising its marketing strategy as it focuses on reaching 18-24-year-old varsity athletes.  As part of this plan, the company launched UA Rewards, the company's first-ever loyalty program.  UA also plans on promoting its products more in its creative work. Plus, it will place a greater emphasis on influencer marketing by utilizing its brand ambassadors, such as Steph Curry, more.  Targ...

Media Sales Lead: Beyond Yoga (BY) has started expanding outside of CA with its new location in Chicago. The new store includes women's, men's, maternity, and toddler leggings. It started opening brick-and-mortar locations soon after being acquired by Levi Strauss & Company in 2021. It now operates six stores. The brand's DMs believe physical locations will help it reach additional consumers. In other news, BY has been aggressively increasing digital spend throughout 2023.  Key Lead Takeaw...

Sales lead: Start reaching out now to be top-of-mind with the new CMO.  Evolv Technology taped Courtney Cunnane as CMO in November 2023. Cunnane most recently served as growth marketing SVP of SmartBear. She now leads all of Evolv's marketing initiatives. Target demographic: Venues, companies, & schools that need security screening technology The company will likely: Return to higher ad spending Diversify digital ad placement Outsource some marketing duties to agen...

Sales lead: Keep an eye on this company so that you can reach out as soon as it names a new CMO.  SpartanNash promoted Amy McClellan to EVP & chief customer officer, effective November 2023. McClellan has been the company's SVP & CMO since January 2022.  The company has already started searching for a new CMO and we will update you as soon as any news surfaces.  Target demographic: Primary shoppers/moms (Gen-X & millennial women) Once it hires a new CMO, the company will lik...

Sales lead: These DM shifts may affect the company's marketing strategy & agency roster.  Daiya Foods (DF) recently named Hajime Fujita CEO. Fujita previously served as business planning VP of Otsuka Pharmaceuticals. It promoted Melanie Domer to the newly created role of chief commercial officer. Domer is now responsible for marketing & sales. She joined the company as CMO in December 2022.  DF named John Kelly CMO to replace Domer.  Kelly most rec...

Due Date: January 12, 2024; questions due December 11, 2023 Scope of Work: Metropolitan Water District of Southern California requires the services of Consultant(s) to place advertisements on multiple platforms and in multiple languages to promote water conservation among Southern California residents and businesses. Metropolitan anticipates awarding a three (3) year contract with an annual value not-to-exceed $10,500,000. Contact: Erika Alvarez // 213-217-7574 // ealvarez@mwdh2o.com ...