Campaign Imminent: EmblemHealth taps creative AOR amid spend increases (Score 47)
Mar 25, 2021

EmblemHealth recently concluded a competitive review by selecting VMLY&R as its new AOR to handle creative campaigns and integrated marketing activities. This shift replaces gyro, which produced Emblem's "New New York" campaign last year. The company is particularly focused on specific areas of its portfolio such as ConnectiCare, CT-based health insurer, and AdvantageCare Physicians, a leading NY medical group practice. Beth Leonard, Emblem's CMO of over four years, was promoted to chief c...

Gen-X, Millennial Media Opps: Lowe's increased spending carries over into 2021 (Score 61)
Mar 25, 2021

Lowe's started increasing ad spend in 2020 and has continued this year. The company is most likely increasing spend to capitalize on consumers doing more projects around the house while they are stuck at home due to the pandemic. As a result of all these do-it-yourself projects, Lowe's sales went up 41% in 2021 compared to 2020. Sellers should contact this company to secure some of these extra ad dollars.  In other news, Lowe's brought in senior creative director Jennifer Arnoldt in Januar...

Gen-X, Millennial Male Opps: Ram Trucks launches "I'm A Ram" campaign
Mar 25, 2021

Ram Trucks kicked off the "I'm A Ram" campaign during the first round of the NCAA March Madness tournament. The campaign is highlighted by Chris Stapleton's version of the classic Al Green song, and the campaign's namesake "I'm A Ram." In total, there will be five 30-second spots released throughout the year. The first two "Neighbor" and "Provider" have already been released. An additional full-minute video will run on Ram's YouTube channel. The campaign will also be supported on digital and ...

Gen-Z Opps: Dunkin' significantly increases digital ad spend post-acquisition (Score 67)
Mar 25, 2021

After being acquired by Inspire Brands late last year, Dunkin' has experienced a surge in digital ad spend, particularly via paid social, this year after a similarly significant rise in 2020. Sellers able to offer relevant ad space should get in touch soon to secure last-minute 2021 ad dollars. Since Dunkin's new parent company is such a large spender, the brand's spend should continue rising throughout 2021. Pathmatics reports Dunkin' has allocated roughly $22.5m toward digital ads so ...

Gen-Z, Millennial Parents Opps: Sun-Maid increases digital spend
Mar 24, 2021

Sun-Maid cut digital spend drastically in 2020 even before the coronavirus pandemic began. This year however, it has seriously increased spend in the channel. Additionally, it has cut national TV spend in half, presumably to make more room in its budget for digital ads. Sellers that can provide digital, and especially desktop display ads space, should contact this company.  According to Pathmatics, Sun-Maid earned 168.3m impressions through desktop display ads (74%), mobile display ads (15...

Gen-Z & B2B Opps: NatureSweet significantly increases digital ad spend after AOR appointment
Mar 24, 2021

The digital ad spend for tomato brand NatureSweet has experienced a major surge since the company appointed AOR Smith Brothers Agency last summer. Since demand for fruits and vegetables is on the rise (more below), I expect NatureSweet's spend to continue rising throughout 2021; sellers able to offer relevant ad space should reach out sooner rather than later. Pathmatics reports the company has allocated roughly $176k toward digital ads YTD; it did not utilize this channel by this point la...

MN State Colleges & Universities issue media buyer RFP for marketing efforts
Mar 24, 2021

Due Date: April 9, 2021 Scope of Work: Minnesota State Colleges and Universities (Minnesota State) is the third-largest system of higher education in the United States. It is comprised of 37 state colleges and universities with 54 campuses located in 47 Minnesota communities. The system serves approximately 340,000 students each year. Minnesota State is seeking an agency to assist with media buying to support marketing and communication efforts and will be tasked with supplying recommendat...

Auburn, NY Historic & Cultural Sites Commission issues RFP for marketing services
Mar 24, 2021

Due Date: April 16, 2021 (questions due April 5) Scope of Work: The city of Auburn, New York Historic and Cultural Sites Commission operates the NYS Equal Rights Heritage Center in the city’s downtown. They are seeking a marketing firm capable of leading and executing marketing services that will utilize the Equal Rights Heritage Center’s brand identity to develop marketing that promotes Auburn, New York as a must-see destination in the central and Finger Lakes regions of New York State. T...

IA Developmental Disabilities Council issues RFP for marketing & communication services
Mar 24, 2021

Due Date: June 23, 2021 (questions due April 14) Scope of Work: The Iowa Developmental Disability (DD) Council is soliciting bid proposals from interested entities to provide services for the Advocacy Management Project. This project will provide the DD Council marketing, communication, promotion and coordination of advocacy and capacity building activities as well as the administration and network recruiting of the Iowans with Disabilities in Action Project. The DD Council continues to in...

Gen-X, Millennial Female Opps: Kroger continues increasing ad spend (Score 53)
Mar 24, 2021

Kroger increased YOY ad spend significantly from 2019 to 2020, and has continued increasing spend so far in 2021. Per its Q4 2020 earnings reports, the company is also investing more in retail media, which includes coupons, loyalty programs and sampling. Execs believe this provides an excellent ROI. We told you about the company's new marketing strategy that is focusing on educational content, customer support and uplifting messaging last fall. Sellers should contact this company while it is ...