Female Gen-Z Opps: Foria launches new campaign amid significant digital spend increase
Jun 6, 2022

Foria recently debuted a new campaign designed to destigmatize self-pleasure and to normalize women's masturbation. The work is based on research that reportedly showed more people masturbate than read, do yoga or run. Made by agency partner TDA_Boulder, the campaign is called "More People Masturbate Than ___." Sellers should contact soon to secure last-minute ad dollars. So far this year, Pathmatics reports Foria has spent roughly $154.4k on digital ads, almost double the roughly $81.6k i...

Gen-Z, Millennial Momvertising Opps: Penguin Random House launches unburnable book after tapping new marketers (Score 27)
Jun 3, 2022

Penguin Random House teamed up with Canada-based agency Rethink to create an unburnable book as an effort to speak out against the rise in book burning in North American schools. Margaret Atwood's The Handmaid's Tale now has an unburnable version, complete with a black Cinefoil dust jacket, a phenolic hardcover and pages that have white heat shield foil. It's sewn together with nickel wire and has head and tail bands made of stainless steel, glued together with Kapton high-temp adhesive. We m...

Campaign Imminent: TrueCar taps PR AOR (Score 56)
Jun 3, 2022

TrueCar recently appointed ICF Next as its PR AOR after an RFP process. The agency will focus on corporate and consumer initiatives centered around building excitement and engagement for TrueCar's expanding offering. Initially, ICF Next is developing campaigns such as DrivenToDrive, TrueCar's philanthropic program, and it's working to launch TrueCar+ in FL. The company plans to expand TrueCar+ to additional states this year. Additional recent regional launches include Sell Your Car and home-d...

Accounts on the Move Recap: Week of May 30 - June 3, 2022
Jun 3, 2022

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. You can also access a 2022 YTD list here.  As ever, you can see a list of the Top ...

Female Gen-X, Millennial Media Opps: Boar's Head taps creative AOR (Score 25)
Jun 3, 2022

Boar's Head (BH) appointed DiMassimo Goldstein as creative AOR in June 2022. Select Resources International led the review, which replaced incumbent AOR Hill Holiday. Keep your eye out for the first creative work from BH's new creative shop.  Per iSpot, BH spent $7.5m on national TV ads YTD, a 34% decrease from $11.4m spent in this channel during the same time period of 2021. Full-year spend equaled $21.7m in 2020 and $22m in 2021. This year, it placed ads during programming such as Diners...

Male Media Opps: Volkswagen shifts to humorous messaging in new campaign
Jun 3, 2022

Since establishing its partnership with creative AOR Johannes Leonardo in 2019, Volkswagen has had to take a more serious tone in its advertising; however, it's starting to bring humor back to its strategy. The seriousness of its marketing was a response to the fallout from its emissions scandal (more here). Its serious-toned initiatives succeeded in shifting the public's image of Volkswagen to one of forward-thinking and nostalgia-heavy engineering. Though the company's tone is changing, it'...

New England Sports Network launches streaming platform (Score 49)
Jun 3, 2022

New England Sports Network (NESN) launched the first-ever regional sports network digital subscription service. The platform, which is called NESN 360, will allow users to stream live programming and on-demand shows. This includes live Red Sox & Bruins games, highlights and original shows. NESN 360 is compatible with iOS, Android, Apple TV and Roku. In other news, NESN hired Ahmed Darwish as its CMO earlier this year. Darwish joined the network from Starz, where he served as the product and m...

Luxury Opps: Maserati launches new campaign, speeds past FY 2021 digital spend
Jun 3, 2022

Maserati recently launched a new campaign that positions the MC20 Cielo as adaptable, pleasant to drive and, of course, fast. Made by Callen, which has handled creative and digital since 2020, the work is designed to reach higher household-income (HHI) consumers who don't need to bother themselves with details like mileage or price, neither of which are mentioned in the ad. Sellers should contact soon to secure last-minute ad dollars. According to iSpot, Maserati hasn't invested in nationa...

Millennial Experiential Opps: CBS launches work promoting Ghosts amid hiatus (Score 30)
Jun 3, 2022

CBS Entertainment just kicked off a summer campaign designed to keep the spirit of Ghosts alive during a hiatus. The initiative includes a musical number, in-person activations and a new metaverse experience. Ghosts won't air new episodes until fall, so in the meantime, experiential efforts showcasing each of the show's characters will continue from June-August. They will culminate in a season 2 screening event. Added elements will bring NFTs and other metaverse experiences. This allows CBS t...

Agency Opps: Heineken sends RFI out to creative agencies
Jun 3, 2022

Heineken recently sent an RFI to creative agencies, seeking new global partners to help it navigate an evolving marketing and communications world. The scope is centered around the company's ~300 international brands, which do not include the global flagship Heineken brand. Publicis handles that brand. The RFI reportedly covers creative and production, but media is not up for review. Heineken doesn't have a fixed deadline for selecting new partners, but I expect we'll see at least one hire wi...