Tourism Opps: Discover The Palm Beaches promotes CMO to CEO (Score 36)
Sep 27, 2023

Sales lead: Keep an eye on this organization so that you are prepared to reach out as soon as it hires a new CMO.  Discover The Palm Beaches (DTPB) named Milton Segarra president & CEO, effective October 1st, 2023.  Segarra joined the organization as CMO in August 2022. We will be sure to let you know as soon as DTPB hires a new CMO.  Target demographic: Gen-X tourists Once it hires a new CMO, the organization will likely: Shift ad dollars around Try new marketing ch...

Millennial, Gen-X Opps: Amtrak hires EVP, CCO amid spend increases (Score 66)
Sep 27, 2023

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Amtrak named Eliot Hamlisch EVP & CCO in September 2023. Hamlisch joins from AMC Theatres, where he served as EVP & CMO. He is now responsible for corporate marketing, sales, distribution, market research, and revenue management.  Target demographic: Gen-Xers & millennials The company will likely: Continue ramping up ad spend Try new ad channels Review its agency roster Broadc...

Male Millennial, Gen-X Opps: Shell completes media review, increases ad spend (Score 63)
Sep 27, 2023

Sales lead: This appointment will affect the company's media strategy & could lead to more agency shifts.  Shell completed the media review we told you about by naming Havas Media its new AOR. Effective January 2024, Havas will handle all global strategic media buying duties for Shell. This replaces EssenceMediaCom. Target demographic: Gen-X & millennial men The company will likely: Revise its media strategy Continue increasing ad spend Review other agency relation...

Male Millennial, Gen-X Opps: AutoZone promotes marketing DM amid spend declines (Score 43)
Sep 27, 2023

Sales lead: This promotion will affect both the company's marketing strategy & agency roster.  AutoZone promoted Bill Hackney to EVP of merchandising, marketing, & supply chain. Hackney joined AutoZone in 2000 and was promoted to merchandising SVP in 2015.  He is now the company's top marketer.  Target demographic: Gen-X & millennial men with a Hispanic skew The company will likely: Return to higher ad spending Try new ad channels Conduct agency reviews Br...

Shipley Do-Nuts launches rewards program, announces expansion plans (Score 25)
Sep 27, 2023

Sales lead: Reach out if you can help this company promote its new loyalty program. Shipley Do-Nuts just debuted Do-Happy Rewards, the company's first loyalty program. The company also announced a five-year expansion plan with a goal of doubling in size. New territories include KS, IN, KY, MO, and OH.  We told you about Shipley's new CEO earlier this year.  Target demographic: Gen-Xers The company will likely: Return to higher ad spending Increase promotional activ...

Digital B2B Opps: SurveyMonkey hires marketing chief amid spend increases (Score 50)
Sep 27, 2023

Sales lead: Contact the new CMO for more information about his future plans.  SurveyMonkey tapped Amit Prakash as CMO, effective September 2023. Prakash joins from Cloudflare, where he served as global growth marketing head. As CMO, Prakash is responsible for growth marketing and improving the customer experience. Target demographic: Businesses The company will likely: Keep increasing digital spend Try new ad channels Review the agency roster Digital and socia...

Sparkling ICE taps two AORs amid spend declines (Score 25)
Sep 26, 2023

Sales lead: These appointments will affect the brand's marketing strategy & may lead to additional reviews.  Sparkling ICE (SI) brought in two new AORs in September 2023. Red Tettemer O'Connell + Partners (RTO+P) is now the creative AOR, and MRM Media is the media AOR. RTO+P is responsible for creating campaigns, storytelling, and visual content.  MRM will handle all media strategy.  Target demographic: Gen-Xers & millennials with a female skew The brand will likely: ...

Gen-Z, Millennial Opps: Liquid Death launches another celebrity-inspired product amid sharp spend increase (Score 28)
Sep 26, 2023

Sales Lead: Liquid Death (LD) recently debuted its latest intentionally outrageous celebrity-partnered merchandise. The company teamed up with Tom Segura on The Tom Segura Recycling Glory Hole. This initiative is part of an effort to bolster its sustainability message and merchandise business, which have included cause marketing efforts like this one. A portion of the proceeds from this product's sales to go non-profits under LD's ongoing #DeathToPlastic initiative. LD i...

Gen-X & B2B Opps: Chamberlain Coffee expanding target demographic as digital spend surges (Score 58)
Sep 26, 2023

Sales Lead: Chamberlain Coffee (CC) has started broadening its target demographic outside of its typical Gen-Z and millennial fanbase. This move comes not long after CC raised funding in August 2022 and more in June 2023. In September 2023, CC launched three of its coffee bags at 375+ Target stores across the nation; it had already worked with retail distribution partners such as Sprouts, Walmart, and Albertsons. This shift closely followed the hire of CMO Liz Ahern, who was hir...

Digital B2B Opps: Bullhorn promotes top marketer (Score 44)
Sep 26, 2023

Sales lead: Get in touch with the new CMO for more details about his future plans.  Bullhorn promoted Jonathan Bedard to CMO, effective September 2023. Bedard joined the company in 2019 as product marketing SVP. He is now responsible for demand generation, content, operations, and creative.  Target demographic: Businesses that need staffing assistance The company will likely: Keep increasing digital spend Try additional ad channels Seek agency assistance Digit...