Male Media Opps: Nifty Games taps first CMO (Score 61)
Jul 21, 2021

Nifty Games, the quick session head-to-head mobile sports experience company, appointed Jason Covey (almost, one might say, Cove-rtly) as its first-ever CMO in June 2021. Covey joined from Hammer Creative, where he served as the marketing and business development EVP.  As far as iSpot, Pathmatics, Adbeat and Magellan are concerned, Nifty hasn't yet advertised much nationally in the US; however, this will likely change as its new CMO reviews its budget. The company's target demographic cons...

Sports Opps: Houston Rockets hires first team-specific CMO (Score 67)
Jul 21, 2021

Julian Duncan, the former CMO and social responsibility SVP for the Jacksonville Jaguars, joined the Houston Rockets as chief marketing and strategy officer, effective July 2021. Duncan seems to be the Rockets's first CMO. He will direct marketing, promotional and branding efforts while also overseeing fan experience, digital content, retail and community engagement. Right now, neither iSpot nor Pathmatics reports brand-specific spend for this team. However, the CMO shows how parent compan...

Travel & Hospitality Opps: Lindblad increases spend as consumers begin traveling again (Score 51)
Jul 21, 2021

Lindblad Expeditions (LE) reinstated cruises in June, after about a 15-month hiatus, due to the Covid-19 pandemic. It also started ramping spend back up as it suspended marketing for the majority of the pandemic. LE is currently operating six cruise ships and is offering trips to Alaska, the Galapagos and Iceland. Sellers should reach out to offer ad space.  According to Pathmatics, LE earned 40.1m impressions YTD through desktop display ads (95%), mobile display ads (3%) and Facebook ads ...

Dadvertising Opps: Weber Grills selects creative AOR (Score 66)
Jul 20, 2021

Weber Grills named Mekanism US creative AOR in July 2021. The agency will primarily be responsible for building brand awareness. In other news, parent company Weber-Stephen Products, hired global CMO Mary Sagripanti earlier this year. She comes from Amazon, where she was the global marketing, growth and consumer engagement head of Fire TV. It also hired global creative VP Daniele Monti, also from Amazon, where he served as director and executive creative director.  Per Pathmatics, Weber ea...

B2B Media Opps: Zayo Group taps CMO to lead growth (Score 61)
Jul 20, 2021

Bandwidth provider Zayo Group selected Kimberly Storin (Thorin rhyme, anyone?) as its CMO in May 2021. Previously the chief market officer at RapidDeploy, Storin now oversees Zayo's global marketing strategy and organization. Her most immediate goal is to assist the company's ongoing, overall transformation process. She seems to be the first person to fill this role at Zayo. Neither iSpot nor Pathmatics yet report national TV or digital spend for this company, but you should still offer ad...

Arlington County, VA seeks various marketing services with RFP
Jul 20, 2021

Due Date: August 18, 2021 (questions due July 29) Scope of Work: Arlington County, VA seeks to enter into a contract with one or more qualified firms for task-order marketing services, including but not limited to planning, developing and implementing marketing, advertising, social media, outreach/grassroots and community/public relations programs. The work will be divided into individual project tasks with a separate statement of work and period of performance for each task order assignme...

High School Seniors, Parents Opps: Arizona State University promotes top marketer (Score 52)
Jul 20, 2021

Arizona State University (ASU) promoted Jill Andrews to interim VP and CMO, effective July 2021. Andrews has been with ASU since the late 90's, most recently serving as managing director of enterprise marketing and chief creative officer. She know leads the marketing team, strategy and brand development. We will be sure to update you once ASU finds a permanent CMO.  According to Pathmatics, ASU earned 382.6m impressions YTD through Facebook ads (36%), desktop video ads (35%), Instagram ads...

B2B Digital Opps: Xactly taps CMO amid spend increases (Score 50)
Jul 20, 2021

Xactly named Johann Wrede CMO, effective July 2021. Wrede most recently served as global marketing SVP and creative, brand and advertising head of SAP. He will now lead all of Xactly's corporate and solutions marketing and communications. Wrede will also be responsible for implementing a new marketing strategy. Keep an eye on this company as it presents an excellent opportunity for both sellers and agency readers.  According to Pathmatics, Xactly earned 7.7m impressions YTD through desktop...

B2B Insurance Opps: Crawford & Company promotes CMO (Score 49)
Jul 20, 2021

Crawford & Company (CC) promoted Michelle Montgomery to CMO, effective June 2021. Montgomery originally joined CC in 2018 as global marketing and communications VP. Prior to that, she served as marketing communications VP of Serta Simmons Bedding. This promotion could lead to agency reviews as well as new marketing strategies.  Sellers-- No spend information is available for this company. CC's wide variety of services appeal primarily to businesses. Sellers should start contacting the new ...

MN Zoo issues RFP for market segmentation & direct mail services
Jul 20, 2021

Due Date: August 9, 2021 Scope of Work: The Minnesota Zoo is soliciting proposals from qualified vendors to develop and execute marketing direct mail services for the Minnesota Zoo’s membership department. The Minnesota Zoo is seeking a collaborative relationship to drive the execution of direct mail campaigns and digital campaigns to understand its current constituent base and potential supporters in order to maintain a solid constituent support system and increase revenue. Distinct goals...