Female Gen-X, Millennial Opps: Hand & Stone promotes chief brand officer (Score 68)
Oct 6, 2023

Sales lead: These DM shifts will affect the company's marketing strategy & could lead to agency appointments.  Hand & Stone Massage Spa (H&S) promoted Lisa Rossmann to chief brand officer in September 2023. Rossmann joined the company in 2012 and most recently served as service & product SVP. Earlier this year, H&S named Siddharth Desai chief digital & technology officer. Desai is responsible for digital technology, franchise expansion, and brand growth.  ...

Male Opps: FanDuel Casino launches work from new AOR, surpasses FY 2022 digital spend YOY (Score 81)
Oct 5, 2023

Sales Lead: FanDuel Casino recently debuted a new campaign, "Winning is Undefeated," and premiered an exclusive new game. Made by recently-appointed creative AOR Mischief @ No Fixed Address, the campaign rolled out across TV, contextual OOH, and social channels. The campaign started out in key markets such as NJ, PA, and MI but may expand to other areas down the road. FanDuel Casino also launched Fort Knox Cleopatra, which builds on the popular IGT Cleopatra game. FanDuel Casi...

Female Millennial, Gen-X Opps: The Shade Store brings in new CMO (Score 50)
Oct 5, 2023

Sales lead: Get in touch with the new CMO for specific details regarding her future plans.  The Shade Store (TSS) hired Sara Griffin as CMO in September 2023. Griffin joins from Saks Off 5th, where she served as chief marketing & analytics officer. She now leads all of TSS's marketing initiatives. Target demographic: Gen-X & millennials with a female skew The company will likely: Keep increasing digital spend Diversify digital ad placement Outsource some marketing ...

Female Millennial Opps: Saks Off Fifth loses top marketer (Score 44)
Oct 5, 2023

Sales lead: Keep an eye on this brand because a CMO hire will likely lead to spend shifts & agency appointments.  Saks Off Fifth lost its chief marketing & analytics officer, Sara Griffin, in September 2023. Griffin is now the CMO of The Shade Store. We told you about SOF reorganizing its leadership team and making Griffin its top marketer in June. We will be sure to update you as soon as the brand names a replacement. Target demographic: Millennial women Once it hires a n...

Digital B2B Opps: GoTo hires CMO amid spend declines (Score 58)
Oct 5, 2023

Sales lead: This hire will directly impact the company's marketing strategy & could lead to agency appointments.  GoTo hired Peter Mahoney as CMO, effective August 2023. Mahoney most recently served as founder and CEO of Plannuh. He brings CMO experience from his time as Nuance Communications's CMO from 2011 to 2013.  As GoTo's CMO, Mahoney is responsible for brand, creative, digital, corporate communications, and all other marketing operations.  Target demographic: Businesse...

Gen-Z, Millennial Opps: Pinstripes brings in new CMO (Score 61)
Oct 5, 2023

Sales lead: This hire will likely lead to higher ad spending & agency appointments.  Pinstripes appointed Shannon Keller as CMO in September 2023. Keller is now responsible for marketing strategy, brand positioning, grand openings, local store marketing, and growth. Keller most recently served as CMO of Fransmart.  Target demographic: Gen-Zers & millennials The company will likely: Ramp ad spend back up Try new ad channels Build out its agency roster Digital a...

Male Millennial, Gen-X Opps: Lucas Oil hires first-ever CSO (Score 49)
Oct 5, 2023

Sales lead: The new DM has CMO experience, so she will likely be heavily involved in the marketing strategy.  Lucas Oil (LO) created a new position by hiring Deidra Colvin as chief strategy officer. Colvin brings extensive marketing experience from her time as CMO of OneClick Ventures, Baker Hill, and Spirion.  She most recently served as CEO of EDGE Mentoring.  As CSO, Colvin is tasked with creating annual and quarterly strategic plans, making sure all teams are on the same page,...

Tiffany & Co. hires new marketing DM (Score 49)
Oct 4, 2023

Sales lead: This hire will likely lead to increased ad spend, so get in touch now to offer ad space.  Tiffany & Company (T&C) brought in Hector Muelas as chief brand creative officer in September 2023. Muelas most recently served as global marketing & creative SVP of Expedia Group.  He also brings agency experience from his time at Creative Artists Agency and Wieden + Kennedy.  Target demographic: Gen-Z/millennial women & gift-giving men The company will likely: Review...

Blenders Eyewear taps PR AOR, partners with Coach Prime (Score 14)
Oct 4, 2023

Sales lead: Reach out to help this company build brand awareness.  Blenders Eyewear picked up 5W as its PR AOR in September 2023. The agency is tasked with implementing a media relations program to increase brand awareness and boost sales.  Blenders also partnered with Deion Sanders, first-year head coach of the Colorado Buffaloes, on the limited edition Coach Prime sunglasses. Plus, the company is now the Preferred Eyewear Partner of Colorado Athletics. Target demographic: M...

Digital B2B Opps: Sonatype appoints marketing chief amid YTD spend increases (Score 50)
Oct 4, 2023

Sales lead: This hire will directly impact the company's marketing strategy.  Sonatype hired Megan Lueders as CMO in September 2023.  Lueders most recently served as CMO of Silicon Labs.  She is now responsible for customer engagement, brand recognition, growth, and market positioning.  Target demographic: Businesses that need supply chain software The company will likely: Return to 2021 spending levels Diversify digital ad placement Outsource some marketing duties...