Gen-Z Parents Opps: Gabb Wireless taps first CMO, lands funding round amid spend increase (Score 67)
Jul 8, 2021

Gabb Wireless, a kid-safe cellular phone and smart watch brand, selected Nate Randle as its first-ever CMO in June 2021. In his most recent position as Americas marketing and CX product growth SVP at Qualtricks, Randle's responsibilities included marketing leadership and digital marketing, so his hire will lead to shifts in Gabb's strategy, which will likely lead its spend to continue rising (more below). This hire comes not long after the company landed a $14m Series A funding round in Ap...

B2B Digital Opps: OneTrust announces first CMO amid spend increases (Score 70)
Jul 8, 2021

OneTrust established a new position by naming Lisa Campbell its first CMO. Campbell will start her new role July 19th. She joins OneTrust from Autodesk, where she served as CMO and EVP of business strategy. This hire will affect the company's marketing strategy and could lead to agency appointments. We last wrote to inform you of OneTrust's Series C funding round.  **Campbell does not begin until a later date; therefore, we are unable to confirm her email address at this time.** Accordi...

Gen-X, Millennial Digital Opps: Forbes promotes two marketing leaders (Score 64)
Jul 8, 2021

Forbes created a new position by promoting former CMO Lynn Schlesinger to chief customer experience officer. Schlesinger joined Forbes in 2019 as brand and demand VP before being promoted to CMO in early 2020. She will now report to chief technology officer Vadim Supitskiy and will be responsible for merging marketing and technology. Sherry Phillips is taking over as CMO after serving as SVP of Forbes LIVE. Phillips will report to CRO Jessica Sibley and manage brand strategy, integrated marke...

Female Millennial Update Opps: Glossier scores new funding following CMO promotion (Score 79)
Jul 7, 2021

Update: Glossier recently secured $80m in a Series E funding round. The company is reportedly now valued at around $1.8b. It will use these funds to continue building its business, so we may see Glossier increase its ad budget in the near future. The company also announced it will begin reopening its stores in August after closing during the pandemic. Additionally, it is opening new stores in Seattle and Los Angeles, which could lead to more local ad spend.  Please refer to the article bel...

Gen-Z Media Opps: Travelocity launches first work from creative AOR (Score 37)
Jul 7, 2021

With the post-COVID return to consumer travel, Travelocity.com has debuted the first work from Doner, which it named creative AOR in May. Focused on multi-cultural, particularly Latinx, viewers, the campaign launched in both English and Spanish across unspecified channels. So far this year, iSpot reports Travelocity has spent approximately $8.1m on national TV commercials, already at 93% of the roughly $8.7m it spent in all of 2019. The brand didn't use this channel after this point of 202...

Detroit, MI's Suburban Mobility Authority for Regional Transportation issues RFP for general advertising services
Jul 7, 2021

Due Date: August 13, 2021 Scope of Work: The Suburban Mobility Authority for Regional Transportation (SMART) intends to establish a contract with an agency for the purpose of providing various advertising, marketing, branding of vehicles and agency, integrated media planning and management, digital media strategy, implementation and public relations services as needed. SMART is looking for an organization that understands the role of SMART and then new importance of public transportation i...

Gen-Z, Millennial Opps: Taco Cabana to be acquired amid drop in spend
Jul 7, 2021

Fiesta Restaurant Group is selling its Taco Cabana (TC) restaurant brand to Jack in the Box franchisee affiliate YTC Enterprises for $85m. This sale will cover TC's current $74.6m debt, and is expected to finalize in Q3 2021. Right now, it operates 142 restaurants in TX and six in NM. Fiesta will reportedly focus wholly on Pollo Tropical, Inc.'s growth now that this is its main brand. When the deal closes, I expect TC's spend to rise considering it will have more financial backing. P...

Gen-Z Opps: LifeWay Christian Resources taps first CMO amid spike in paid social spend (Score 63)
Jul 7, 2021

Last month, retailer LifeWay Christian Resources appointed Kimberly Massey to the newly-created role of SVP and CMO. In her most recent role as the global team leader of Kimberly-Clark's skincare category & strategy, Massey's efforts reportedly resulted in an estimated 20% increase in revenue for the Hypothesis brand. Her hire shows that LifeWay is focused more on marketing right now, which will likely mean its spend will continue rising. I expect it's risen in popularity over the pandemic...

Gen-Z Media Opps: WNBA's digital spend skyrockets after CMO appointment (Score 80)
Jul 7, 2021

Ever since hiring CMO Phil Cook, WNBA has seriously upped its digital advertising game. Sellers able to offer relevant ad space should get in touch sooner rather than later to offer support of the rest of WNBA's 2021 season, which will end on September 19. I also suggest you offer ways to promote its 2022 season, which will likely begin in early May. So far this year, Pathmatics reports the organization has allocated roughly $144.4k toward digital ads, almost 6x the roughly $24.8k it spent...

Gen-Z Opps: Roots Canada significantly increasing digital spend as stores reopen
Jul 7, 2021

According to execs in its latest earnings call, marketing spend will soon be elevated for Roots Canada. More stores will reopen throughout the coming quarter, so this increased spend will hopefully support foot traffic. Sellers should get in touch soon to see what last-minute ad dollars are available for the rest of 2021. So far this year, Pathmatics reports Roots has spent roughly $96.1k on digital ads, already ~1% more than the roughly $95.6k it spent in all of 2020. The company's estima...