Momvertising Opps: Sprouts updates marketing strategy, hires marketing VP(Score 68)
Mar 11, 2021

Sprouts has remodeled its marketing strategy and put an emphasis on targeted digital ads, per its 2020 Q4 earnings report. In the past the company invested in print ads that is described as "anonymous," whereas now, it uses targeted digital ads. It has already seen an improvement in its customer data base with customer e-mails growing by 50% and mobile app downloads increasing by 60%. It also hired Jacqueline Reynolds last month as marketing VP from 7-Eleven, where she served as a marketing c...

MN State Colleges & Universities issues website development RFP for Northland Tech
Mar 10, 2021

Due Date: March 22, 2021 (questions due March 16) Scope of Work: Northland Community & Technical College is requesting proposals to develop and build a new website. This project is the third phase of the college’s new website project. The goal is to implement the new design system recently completed during Phase II by a brand agency partner. The site will also be a launchpad for the recently redesigned Northland brand. It will be critical in the refreshed brand’s communication and an essen...

Gen-Z & B2B Opps Update: Pinterest to soon launch first brand campaign
Mar 10, 2021

Update: In 2021, Pinterest will reportedly debut its first brand campaign, an effort to reintroduce the company in a new way. Pinterest boasts 450m monthly users, and it's starting to focus on growing platform audiences men and Gen-Z. Male users created 13m Pinterest boards and saved an average of 20 pins for each in 2020, pinning areas from fashion, music, technology and DIY to travel. Reportedly, Pinterest users watch around 1b videos each day. Since video uploads have surged (by ~800%) ...

Summit County, CO transit department issues RFP for bus advertising services
Mar 10, 2021

Due Date: April 30, 2021 (questions due March 26) Scope of Work: Summit County Government is soliciting proposals from qualified contractors to provide bus advertising services for interior and exterior spaces on fixed-route and paratransit buses. The county requires that each proposer submits a concise marketing plan, including but not limited to, staffing levels, marketing and servicing the ads, etc., aimed at securing business from national as well as local and regional advertisers. The...

Gen-Z Media Opps: Chobani launches campaign amid significant digital ad spend increase
Mar 10, 2021

In Chobani's newest animated TV ads, the yogurt brand promotes new "oatmilks," creamers and coffees, offering consumers better-for-you (BFY) options along with its preexisting Greek yogurt products. The campaign launched on March 1 across broadcast TV, online video, paid social, organic social and more. Chobani's internal team spearheaded the campaign's marketing, advertising, insights, product innovation and project management, but it also worked with external partners on elements such as an...

Gen-Z, Millennial Male Digital Opps: CoinDesk taps first CMO amid spend decreases (Score 60)
Mar 10, 2021

CoinDesk wrapped up the CMO search we told you about last year by naming Jennifer Stranzl as its first CMO.Stanzl comes from SprintLight Digital, where she served as CMO and lead growth, performance, brand and digital marketing. She will be responsible for lead generation, event marketing, content, budgeting and marketing execution. Keep an eye on this company as Stranzl will influence both the marketing strategy and agency roster. According to Pathmatics, CoinDesk earned 9.9m impressions ...

Gen-Z, Millennial Momvertising Opps: Walmart's leaders consider media review (Score 77)
Mar 10, 2021

Walmart has announced that it's considering a media agency review; if the company does so, the new agency partner would handle a business worth $600m. Walmart's current media AOR, WPP's Haworth, has handled media buying and planning, strategy for brand integrations and strategic partnerships concerning marketing, media and entertainment for the past four years. Agencies shouldn't necessarily reach out right now. However, I suggest keeping Walmart on your radar for the next few months. We will...

Digital Opps: KURU Footwear promotes CMO amid spend increases (Score 71)
Mar 10, 2021

KURU Footwear promoted Sean McGinnis to CMO in January 2021. McGinnis joined the company in October 2019 as SVP & head of marketing, eCommerce and customer experience. Before joining KURU, he served as president of Kellyco Metal Detectors. It also brought in Stacey Bishop to serve as email marketing manager in February from GearLaunch, where she served as a copywriter & social media manager. These marketers will impact the marketing strategy and potentially the agency roster.  According to...

Millennial Media Opps: Virgin Hotels taps CEO with marketing background, significantly increases spend (Score 34)
Mar 10, 2021

Effective March 1, 2021, James Bermingham is the CEO at Virgin Hotels (VH). He brings marketing expertise, having supported the marketing efforts in his former role of Montage Hotels & Resorts's operations SVP. Considering these former responsibilities, Bermingham's hire will likely result in shifts in VH's marketing spend and overall strategy. Reportedly, VH is currently experiencing its strongest growth ever. This year, its leaders plan to open three coast-to-coast openings in Las Vega, ...

B2B & Momvertising Opps: National 4-H Council taps new CMO amid significant ad spend increases (Score 61)
Mar 10, 2021

National 4-H Council recently selected Ivan Heredia as its CMO. In his most recent role as the marketing and brand engagement VP at Walt Disney, Heredia oversaw all Disney Channels Worldwide brand engagement. His accomplishments included leading the revitalization of the Radio Disney brand, which encompassed music's biggest family event, the Radio Disney Music Awards. Heredia will now lead all of 4-H's marketing efforts, focusing on supporting brand recognition, revenue and innovation. He wil...