Gen-Z, Millennial Opps: Pepsi launches soda-infused pizza (Score 62)
May 24, 2022

Pepsi's newest cheeky product activation, cola-infused pepperoni pizza, just debuted. The launch is part of Pepsi's ongoing "Better With Pepsi" messaging platform, which gained attention last year. The brand claims that Pepsi is the best soda for pizza, so it helped fans skip an extra step and simply merged the two. To celebrate National Pizza Party Day on May 20, Pepsi handed out free slices of the new limited-edition pizza in Manhattan. Pepsi's focus on one-off activations and product relea...

Momvertising Opps: Target in need of CMO, launches collection with Tabitha Brown (Score 52)
May 24, 2022

Effective May 2022, Target promoted Cara Sylvester to EVP and chief guest experience officer. Sylvester joined the company in 2007 and had most recently been promoted to EVP and chief marketing/digital officer. Target has not yet announced a replacement CMO, but we will let you know when it does so. A new CMO will mean potential changes in Target's spending strategy and agency roster. Target recently launched the first of four new women's collections inspired by a partnership with social s...

Campaign Imminent: Kobo taps media AOR (Score 20)
May 24, 2022

Bookseller and e-reader tablet maker Kobo assigned its media remit to Cairns Oneil, effective this month. This appointment could lead to spending shifts and/or additional agency reviews. So far this year, Pathmatics reports Kobo has spent roughly $170.1k on digital ads, only around a half of the roughly $300.8k it had spent by this point last year. The company ended up spending roughly $815.3k on this channel last year, up 34% from the roughly $608.8k it spent in 2020. Kobo has earned abou...

Restaurant Opps: Mina Group taps new CMO (Score 57)
May 24, 2022

Mina Group named Leah Smith as SVP and CMO, effective April 2022. Smith joined from Exer Urgent Care, where she served as CBO, and she brought restaurant expertise from lead marketing roles at Veggie Grill and Patina Restaurant Group. Smith seems to be Mina's first CMO since February 2020, when former CMO Jake Wall departed. Mina group owns restaurants around the world; these restaurants include Bardot, Bourbon Pub, Bourbon Steak, Estiatorio Ornos, Mother Tongue, Mina Family Kitchen, Inter...

Gen-X, Millennial Male Media Opps: PNC Bank sponsors HAAM & increases spend (Score 21)
May 24, 2022

PNC Bank is now the official financial education partner of the Health Alliance for Austin Musicians (HAAM). It will also be the VIP party and stage sponsor of the HAAM Corporate Battle of the Bands. As part of the deal, the bank will offer financial education workshops for HAAM artists and host fundraising events. In other news, PNC has been ramping marketing spend up so far this year. Sellers should get in touch for more information to see if you can provide ad space.  According to iSpot...

Gen-Z, Gen-X Parents Opps: Georgetown promotes marketing leader (Score 49)
May 24, 2022

Georgetown University promoted Stacey Corcoran to CMO in April 2022. Corcoran originally joined the university in 2013 as strategic marketing & planning director of Georgetown University School of Continuing Studies. She worked her way up to CMO of the School of Continuing Studies in 2019. This promotion could lead to spend shifts and possibly agency reviews, so keep an eye on Georgetown.  According to Pathmatics, Georgetown earned 115m impressions YTD through mobile display ads (32%), Ins...

Gen-Z, Millennial Media Update Opps: Monster debuts first creative work from new AOR (Score 12)
May 24, 2022

Update: Monster launched its first campaign from new creative AOR Arnold Worldwide. It is headlined by two 30-second video ads, "Junior Scribe" and "Fulfillment Center." It will be supported by radio, digital, social media and OOH ads. Sellers should reach out to offer last-minute campaign ad space.  Please refer to the article below for spend and targeting information. It is specifically targeting Gen-Zers and millennials with this campaign.  Agency & martech readers-- In addition to c...

Campaign Imminent: Marco's Pizza taps PR AOR amid spend increases, expansion (Score 26)
May 24, 2022

To fuel brand awareness and relevance, Marco's Pizza selected a new consumer PR AOR, MWWPR. The agency will now offer earned media relations and creative integrated consumer marketing. There wasn't a formal RFP process; instead, Marco's and MWWPR started talking last August and officially started working together in Q1. There was also not an incumbent AOR. MikeWorldWide has already been busy. Since it was behind Marco's Pi Day campaign, we should see additional new work drop sooner rather tha...

Male Media Opps: Acorns features squirrel-ized Christopher Walken in newest campaign
May 23, 2022

This is nuts, y'all - Saving and investing app Acorns recently debuted its new mascot with a campaign starring Christopher Walken as a squirrel. "Squirrels Know Wealth" leans into the squirrelish aspects of savings, showing how important it can be for people's financial security. It rolled out across advertising platforms, national broadcast networks, OTT and social media.  Per iSpot, Acorns has spent approximately $664.5k on national TV commercials YTD, more than triple the approximately ...

B2B Opps: Ellucian taps new CMO (Score 66)
May 23, 2022

Ellucian selected Susan Morrow as its new CMO, effective May 2022. Susan Morrow joined from Salesforce, where she served as GM for the company's education cloud business. At Ellucian, Morrow's responsibilities include all aspects of global marketing organization including brand marketing, global campaigns and demand generation, events, field marketing, solutions marketing and marketing operations. She succeeds Sharon Loeb, who departed in September 2021 after having been named CMO in May 2020...