Sales lead: Keep an eye on this company because a CMO hire will affect its marketing strategy & agency roster.  VMware lost its CMO, Laura Heisman, in January 2024. Heisman departed for Dynatrace, where she holds the same title. During her tenure, Heisman led all marketing duties such as corporate, brand, customer, product, field, digital, and demand.  Shashi Kiran joined VMware as marketing VP in August 2023. He appears to be the company's top marketer at this ...

Sales lead: Reach out now to offer ad space & agency services.  Dynatrace hired Laura Heisman as CMO, effective January 2024. Heisman most recently served as CMO of VMware. She now leads all of Dynatrace's marketing operations. Target demographic: Businesses  The company will likely: Return to 2021 spending levels Experiment with new marketing channels Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impressions, and perform...

Sales lead: Get in touch to offer high-ROI ad space & to see if it needs agency assistance as it restructures.  Hallmark announced multiple executive layoffs as it undergoes cutbacks. This includes the company's CMO, Lara Richardson. The company is reorganizing its leadership structure, but it has not disclosed who will lead marketing.  We will be sure to update you once more information is available. Target demographic: Gen-X & millennial women The company will likely: ...

Sales lead: Get in touch now to offer ad space & to see if MGM needs any other agency help.  MGM Resorts International tapped Mischief @ No Fixed Address as creative AOR in January 2024. The agency is responsible for all of MGM's brands besides BetMGM. This replaces McCann, which won the account in 2015.  Target demographic: Millennial & Gen-Xers with a male skew The company will likely: Increase ad spend Launch a campaign/release fresh creative work Make additiona...

Sales lead: This hire will likely lead to agency shifts and spend increases.  Cyware selected Alex Bender as CMO, effective January 2024. Bender joins from Invicti Security, where he held the same title. He is responsible for brand, product marketing, demand generation, events, and corporate communications. Target demographic: Businesses & government agencies The company will likely: Return to 2021 spending levels Diversify ad placement Hire additional agency assis...

Sales lead: Reach out to offer ad space & other agency services.  Sonny's BBQ appointed Dunn&Co media and creative AOR in January 2024. The agency will handle brand strategy, campaigns, digital design, media, and franchise support. Target demographic: Gen-Xers & millennials The company will likely: Revise media strategy/try new marketing channels Increase ad spend/launch an ad campaign Seek additional agency assistance Digital and social insights (digital ad spe...

Sales lead: Get in touch to offer digital ad space & agency assistance. Rent the Runway (RR) announced it is searching for a CMO.  The company hopes to complete the search by the end of Q2.  We will be sure to let you know as soon as RR makes an announcement.  RR also disclosed it plans to invest more in marketing in 2024. The company has been aggressively increasing digital spend since 2021.  Target demographic: Gen-Z & millennial women The compan...

Sales lead: Be prepared to reach out as soon as Ascension names a new marketing leader.  Ascension Health lost its top marketer, Nick Ragone, in January 2024. Ragone is now the EVP and chief marketing and communications officer of Jefferson Health.  He spent about 10 years leading marketing for Ascension. We will be sure to update you as soon as a replacement is announced.  Target demographic: Gen-Xers & boomers Once it hires a new CMO, the organization will likely: ...

Due Date: February 26, 2024; questions due January 15 Scope of Work: The Olympic Authority invites proposals for comprehensive Marketing Services. This RFP is issued by the Olympic Authority's Sales & Marketing Department and targets qualified marketing firms or agencies with expertise in marketing, digital media, and advertising. The selected Contractor will work closely with the Olympic Authority, functioning as an extension of its team. Their responsibilities will include developing ...

Sales lead: This hire will likely lead to increased ad spending & agency appointments.  Jefferson Health (JH) named Nick Ragone EVP and chief marketing and communications officer, effective January 16th, 2024. Ragone joins from Ascension where he held the same title.  Ragone is charged with leading all marketing operations for JH including Thomas Jefferson University and Jefferson Health Plans.  Target demographic: Gen-Xers & millennials  The company will likely: Incre...