Sales lead: Reach out to this company's DMs now to participate in the media review. Uber is searching for a new global media AOR.  The remit is for media strategy, planning, and buying.  EssenceMediacom is the incumbent, and IDComms is managing the review.  The review includes Uber Rides, Uber Eats, and Postmates.  We told you about Uber's new campaign earlier this month.  Target demographic: Gen-X The company will likely: Revise media strategy after it picks a new...

Sales lead: The company may use a portion of these new funds to increase ad spend or hire agency partners.  Simpplr wrapped up a Series D funding round worth $70m in May 2023 This brings the company's valuation to $131.1m. Sapphire Ventures led the funding round. The company will use these funds for growth and innovation. Recent DM shifts: Paige Leidig joined as CMO in August 2022. Michael Baglietto joined as senior product marketing director in December 2022. Tatya...

Sales lead: Reach out to help this company promote its new offerings or to offer sponsorship assistance.  Puma recently entered a new market by launching its first US swimwear line. The collection is called Puma Swim and includes men's, women's, and children's swimwear. Puma Swim comes in a wide variety of styles, colors, sizes, and fits.  We told you about Puma naming McKinney global creative AOR in March.  In other news: Puma recently entered a multi-year deal to beco...

Sales lead: Reach out now to offer last-minute campaign ad space.  TrueCar is continuing the social media push we told you about in March with a larger brand campaign. The push is called "Your Car is More Than a Car" and will run through June 12.  It will be supported by multiple video spots across CTV, YouTube, and social media.  It is specifically targeting markets in states such as FL. GA, CO, MD, and OH.  Target demographic: Male millennials & Gen-Xers The company will...

Sales Lead: Golin just became Solidcore's US PR and influencer marketing AOR. In February 2023, Golin started work designed to elevate brand awareness. This strategy involves creative storytelling via influencer engagement and earned media. It also includes experiential efforts and expansion initiatives. For example, Solidcore recently hosted a 100th studio opening event in Santa Monica, CA, that hosted around 20 media and influencers. The company will also invest in activa...

Sales Lead: Subway recently established a partnership with gaming giant 100 Thieves. Subway is now the company's Official Sandwich and the marquee partner of its professional League of Legends (LL) team. As part of the former effort, Subway's logo will refresh 100 Thieves's match day jerseys. Subway-branded jerseys will also be available to fans. As part of the latter, the brand will overhaul 100 Thieves's dedicated League of Legends training room in CA. This will give ...

Sales Lead: Yelp is now in search of a new top marketer since the April 2023 departure of Dan Kimball. Kimball, Yelp's CMO since November 2018, led the company's marketing across brand, consumer, growth, local business, midmarket, and enterprise. He is now the CMO at Spectrum Equity. The company will likely: Need additional marketing assistance in his absence Ramp up spend Conduct agency reviews, especially once it taps a new top marketer Target demographic:  ...

Sales lead: This company signals it is more focused on marketing by hiring its first-ever CMO.  Teacher Created Materials (TCM) created a new position by naming Alexandra Smith its first-ever CMO in May 2023. Smith joins from William H. Sadlier, where she served as marketing SVP. She is now responsible for all of TCM's marketing operations. Target demographic: K-12 teachers The company will likely: Significantly increase digital ad spend Diversify ad placement Outs...

Sales lead: The new president has CMO experience, so she will likely be heavily involved with marketing strategy.  Polar Electro (PE) appointed Peggy Ang as US president earlier in 2023. Ang joins from LG Electronics, where she served as CMO. In her new role, Ang is responsible for business and brand development.  Target demographic: Millennial fitness enthusiasts The company will likely: Increase its marketing investment Experiment with new ad channels Build out t...

Sales lead: Reach out now to offer ad space ahead of the NBA Finals.  The National Basketball Association (NBA) is gearing up for the Finals with its "We Are All in the Finals" campaign.  The push includes multiple spots that will be supported across linear TV, CTV, social media, and digital.  The NBA's creative partner, Translation, created the ads. The Finals will tip off on June 1st.  This is the league's first major marketing push since hiring Tammy Henault as CMO last year....