Media Edge: Travel Oregon launches new campaign
Aug 14, 2023

Media Sales Lead: Travel Oregon (TO) recently launched a new campaign in which inanimate objects come to life and promote the various activities that viewers could do in Oregon. Creative AOR Wieden + Kennedy Portland designed "Travel Oregon with Travel Oregon" to bolster more personal connections between visitors and OR's people, cultures, and must-see but less-explored destinations. The campaign's initial launch centers around broad-reaching channels in order to bolster excitement and the va...

Campaign Imminent: Beautyrest taps media AOR as digital spend skyrockets (Score 83)
Aug 14, 2023

Sales Lead: Beautyrest selected Universal McCann Detroit as its new media agency partner. We predicted that parent company Serta Simmons Bedding, LLC would conduct agency reviews after appointing Charlie Eitel as CEO and Tim Oakhill as CMO last month. Serta also named Chris Callahan as its marketing, brand, and licensing SVP in March 2023; he oversees brands including Beautyrest. The brand will likely: Launch a new campaign Implement strategy shifts Continue increasing ...

Accounts on the Move Recap: Week of August 7 - 11, 2023
Aug 14, 2023

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Decision Makers on the Move Recap: Week of August 7 - 11, 2023
Aug 14, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Male Opps: ESPN launches new sportsbook amid spend increases (Score 51)
Aug 14, 2023

Sales Lead: In a shift to align more with sports betting, ESPN recently established a $2b branding partnership with Penn Entertainment, a casino operator. The two will team up on a new sportsbook, ESPN Bet. The deal will kick off in Fall 2023 in the 16 legalized betting states in which Penn is licensed. This effort will include attaching ESPN Bet's name to a mobile app, website, and mobile website platforms. Over the coming ten years, Penn will pay ESPN "in exchange f...

Gen-Z, Millennial Opps Opps: Hoka launches initiative after tapping new social AOR (Score 12)
Aug 11, 2023

Sales Lead: Hoka recently launched a new experiential initiative that involved a digital video installation in NYC's Times Square. Made by parent company 's media AOR, Jellyfish, the campaign will continue running throughout the end of the August. The brand will likely: Invest in similar experiential/digital OOH efforts, especially localized ones Keep ramping up digital spend Conduct additional agency reviews following a recent roster shift (more below) Target dem...

Male Opps: Hyundai Genesis launches new campaign (Score 68)
Aug 11, 2023

Sales Lead: To introduce its SUVs' design elements, Hyundai's Genesis just launched a new campaign. Three spots rolled out nationally that promote Genesis's SUV line, GV80, GV60, and Electrified GV70. The campaign includes national an regional TV commercials along with social media and digital partnerships. Creative AOR Innocean USA and media AOR Canvas Worldwide created this campaign to set Genesis apart from competing auto brands with boldness and distinction. This is Innoce...

Female Opps: Billie promotes top marketer, launches new product (Score 58)
Aug 11, 2023

Sales Lead: Earlier in 2023, Billie selected Catherine Wolpe as its new top marketer. Wolpe, who joined the company in September 2021 as its brand marketing VP, is now its brand marketing SVP. Since her promotion, Billie has launched a new initiative that involves a board game impossible for women to win. The game, "No Worries If Not," highlights ridiculous double standards regarding women daily. It's the beginning of a larger effort to expand Billie out of people's bathroom...

Gen-Z Opps: Stanley 1913 taps first TikTok AOR (Score 39)
Aug 11, 2023

Sales Lead: Outdoorsy water bottle brand Stanley 1913 selected GSD&M as its first-ever TikTok AOR. Among other duties, the agency now leads TiKTok strategy and content development. GSD&M started making TikToks for Stanley in April 2023, before it became the company's official AOR. GSD&M is also working with Stanley on a project basis to shape the company's strategy and video creation. Meanwhile, the company itself is managing influencer partnerships in-house. This shift follows ...

Media Edge: Skechers launches collection with Snoop Dogg
Aug 11, 2023

Media Sales Lead: Skechers recently launched a new collection with Snoop Dogg. This partnership has been in the works for quite a while. The collection's first run is available now, and two more will launch in the coming months. Skechers's strategy right now is focused on building brand awareness that educates shoppers on its products' features and technologies in order to drive demand. Key Lead Takeaways: Skechers will likely continue rolling out work for the new collection and pursue sim...