Male D2C Media Update Opps: Mack Weldon debuts first creative work from new CMO (Score 73)
Jul 8, 2021

Update: Mack Weldon (MW) introduced its "Buy Some Time" campaign on July 7th. This is the first campaign since hiring CMO Talia Handler in May, and its first ever fully integrated campaign. The company filmed two 30-second spots that will mainly be supported on streaming TV. Sellers should reach out to secure possible last-minute ad revenue.  Please refer to the article below for spend and targeting data.  Agency & martech readers-- MW worked with brand agency Bullish on the new campaig...

Gen-Z Opps: Simple Modern promotes first CMO amid significant paid social spend increase (Score 59)
Jul 8, 2021

  E-retailer Simple Modern (SM) promoted Chris Hoyle to a newly-created CMO position in May 2021. Hoyle joined the company as sales VP in 2016 and most recently served as its COO. Considering this is his first major marketing role, Hoyle may need extra assistance. Pathmatics reports that SM first started using digital channels in 2020; by the end of the year, it had spent roughly $69.9k. So far this year, the company has already more than doubled that amount, having spent roughly $155.5...

Digital Finance Opps: Amerant Bancorp hires CMO (Score 60)
Jul 8, 2021

Amerant Bancorp named Christine Esteve EVP and CMO in June 2021. Esteve joins from Carnival Cruise Line, where she served as performance marketing VP. In her new role, Esteve will manage brand and media strategy, customer analytics and the agency roster. I believe Esteve is replacing Adrian Collard, who held the position for just under a year. Keep an eye on this company as this hire could lead to agency appointments and will affect the marketing strategy.  According to Adbeat, Amerant sp...

Gen-X, Millennial Media Opps: LinkedIn selects Golin as social AOR (Score 30)
Jul 8, 2021

LinkedIn brought in Golin as its global social media AOR in July 2021. The agency will be tasked with engaging LinkedIn's user base with content and dialogue across different social sites. It will also provide insights to help LinkedIn produce relevant social media content. I believe this replaces incumbent of about three years EP+Co.  Per Pathmatics, LinkedIn earned 7.3b impressions YTD through Facebook ads (72%), desktop video ads (11%), desktop display ads (10%) and Instagram ads (6%). ...

Truman State Univ, MO issues international digital marketing campaign RFP
Jul 8, 2021

Due Date: July 20, 2021 (questions due July 14) Scope of Work: Truman State University is soliciting proposals from experienced independent firms to provide international market research to identify countries where digital marketing is likely to yield the strongest international student enrollment returns for Truman and then to execute an effective digital marketing campaign focused on two or three of those top markets.  Contact: Laura Thrasher // lthrasher@truman.edu RFP Link 

Female Gen-Z Opps: BeautyBlender taps CMO amid skyrocketing digital spend (Score 65)
Jul 8, 2021

Plant-based cosmetics company Beautyblender, also known as Rea.deeming Beauty, selected Tomoko Yamagishi-Dressler as its new CMO in May 2021. Previously the marketing and sales SVP at Shiseido Americas Corporation, Yamagishi-Dressler replaces Matan Gelberg; Gelberg served as BeautyBlender's CMO for about a year before departing around a year ago. Since this hire shows a return to a higher focus on marketing efforts, I expect BeautyBlender's spend to continue rising as a result. Accordin...

Millennial, Gen-Z Opps: Burger King loses president amid digital spend increases (Score 67)
Jul 8, 2021

Burger King (BK) announced Chris Finazzo, president of the Americas, stepped down in July 2021. CMO Ellie Doty and COO Tom Curtis will jointly serve as interim president. I am not sure what the chain plans to to about replacing Finazzo, but we will be sure to update you once any news breaks as the replacement could affect the marketing strategy and agency roster.  According to Pathmatics, BK earned 2.2b impressions YTD through Instagram ads (43%), Facebook ads (28%), desktop video ads (26%...

Financial Services Opps: USClaims selects first-ever CMO (Score 64)
Jul 8, 2021

FL-based financial service provider USClaims welcomed CMO Haven Brady earlier in July 2021. Not only is Brady the company's first CMO, he's its first major marketer hired. Because of this and the fact that Brady now handles marketing strategy, marketing channels, insights, analytics and martech, his addition will definitely lead to shifts in USClaims's advertising strategy, which could lead to a return to heavier advertising.  According to iSpot, this company first started utilizing nation...

B2B Media Opps: Campuspeak promotes first-ever CMO (Score 55)
Jul 8, 2021

Effective June 2021, David Stetter is the first CMO at Campuspeak. Stetter joined the company in February 2018 as the senior director of strategic initiatives. Now, his responsibilities span overseeing Campuspeak's creative and strategic marketing and communication director, developing unique brands and telling the stories of the company's speakers, facilitators and consultants. Through educational consultancy services, Campuspeak offers schools and universities to access transformative le...

Campaign Imminent: DuckDuckGo taps creative agency partner amid rising spend
Jul 8, 2021

Arnold recently became the creative agency partner for privacy-oriented browser DuckDuckGo, concluding a competitive review. A new advertising campaign will reportedly launch soon. This hire comes not long after DuckDuckGo secured a secondary market funding round, which raised $100m in December 2020 and, according to Crunchbase, raised the company's total valuation to $113m. Per iSpot, DuckDuckGo started using national TV in May 2021 for the first time since 2019. So far this year, arou...