Blue Diamond taps creative AOR (Score 11)
May 26, 2022

Blue Diamond Growers (BDG) announced McKinney is now its creative AOR. The remit includes Almond Breeze almond milk and Blue Diamond snack almonds. McKinney is replacing incumbent shop TBWA/Chiat/Day, which held the account for about three years. Select Resources International reportedly led the review process. McKinney's first creative work is scheduled for Q1 2023.  Per Pathmatics, BDG earned 129.2m impressions YTD through desktop video ads (40%), Instagram ads (26%), desktop display ads...

Male Gen-X, Millennial Media Opps: Chime hires CMO amid national TV spend increases (Score 54)
May 26, 2022

Chime named Vineet Mehra CMO in May 2022. Mehra most recently served as chief growth, product and CX officer of Good Eggs. He also brings experience from his time as global chief marketing & customer officer of Walgreens Boots Alliance. Mehra is replacing Melissa Alvarado, who held the role for just over two years. Watch this company closely because it looks like a good opportunity for both sellers and agency readers.  According to Pathmatics, Chime earned 1.4b impressions YTD through Face...

Digital, B2B Opps: Salesloft hires marketing chief (Score 57)
May 26, 2022

Salesloft hired Lauren Vaccarello as CMO in May 2022. Vaccarello joins the company from Talend, where she held the same title. She was the customer engagement VP of Box, prior to that. Vaccarello is now responsible for the company's marketing strategy. This hire could lead to spend shifts and agency reviews, so keep Salesloft on your radar.  According to Pathmatics, Salesloft earned 7.6m impressions in 2021 through Twitter ads (79%), desktop video ads (14%), desktop display ads (4%) and Fa...

Healthcare Opps: MobileSmith taps first CMO since 2017 (Score 50)
May 26, 2022

Effective April 2022, Christine Havlin became the CMO at MobileSmith. She has spent the past several years as the founder and consultant of Springboard Product Solutions, through which she consulted for small healthcare businesses. MobileSmith hasn't had a CMO since Skip Graham departed in 2017, but CEO Chris Caramanico specified that the company needs more marketing now that the company is starting to focus more on increasing its platform's clinical functionality. Initially, Havlin will work...

Cause Marketing Opps: Tractor Supply raises ~$1.3m for 4-H with latest campaign (Score 50)
May 25, 2022

Tractor Supply Company (TSC) recently dropped a cause marketing campaign that raised almost $1.3m for 4-H's educational programs. For the third year in a row, the company also matched any donations made on their branded credit cards, with no limit to the match. TSC CMO Christi Korzekwa mentioned how proud the company has been to partner with 4-H over the past decade, which leads me to believe it'll invest in similar initiatives in the future. While TSC and 4-H have worked together for around ...

Millennial, Gen-X Opps Update: Stitch Fix taps new CMO (Score 73)
May 25, 2022

Update: It didn't take long for Stitch Fix (SF) to fix this stitch; it brought on Debbie Woloshin to serve as US and UK CMO, effective May 23. Woloshin was most recently the CMO at Marc Jacobs. At SF, she succeeds Pauline Reader, who served as the company's marketing SVP until March (more below). A new CMO will likely mean shifts in SF's marketing strategy and agency roster. In the past, the company has primarily targeted women, but it's starting to target men as well. It's targeting mille...

Gen-Z, Millennial Opps: Noodles & Company launches latest spot in transformation-oriented campaign
May 25, 2022

Noodles & Co. (N&C) features one of its quirkiest fans in its newest campaign. Dubbed "Noodles' Biggest Fan," the work was designed as part of the company's "Uncommon Goodness" platform, its ongoing effort to reposition. Made by Fortnight Collective, it rolled out nationally on CTV and digital media channels such as Facebook and Instagram. The company will also launch OOH in Denver and Chicago, along with an integration with video game network Anzu. Sellers should get in touch soon to secure ...

Male Millennial, Gen-X Opps: Progressive launches new campaign (Score 53)
May 25, 2022

Progressive Insurance's Flo shows just how much she loves her job in the newest rom-com-style campaign, in which she chooses to try selling insurance over rekindling an old romantic flame. Made by creative AOR Arnold Worldwide, this is the first in a series of "Flo's Love Interest" videos. Additional spots will roll out in the coming weeks, so I suggest sellers contact soon to secure last-minute ad dollars. According to iSpot, Progressive has spent approximately $332.6m on national TV comm...

Female Gen-Z Opps: L'Oreal taps new chief marketing, digital officer (Score 57)
May 25, 2022

L'Oreal named Han Wen as chief digital and marketing officer, effective immediately. She now handles the company's digital transformation via a focus on consumer insights and intelligence, digital go-to-market strategies, marketing innovation and media planning and buying. She will also lead the creation of a center of excellence in content and digital services. Before her most recent position as global CDO for the L'Oreal Paris brand, Wen had spent around two years at LVMH. She succeeds Marc...

LegalZoom launches campaign amid digital spend increases (Score 13)
May 25, 2022

LegalZoom recently introduced a new campaign starring comedian Sam Richardson called "Now You're in Business." It is being supported through TV, social media, audio and digital ads. The company even created a TikTok channel as part of the campaign. It worked with creative shop 72andSunny on the push, which is scheduled to last throughout 2022. We last wrote to inform you of LegalZoom's new media AOR OMD. According to Pathmatics, LegalZoom earned 1.5b impressions YTD through desktop video a...