Charlottesville, VA County of Albemarle issues website redesign, hosting and maintenance RFP
Mar 11, 2021

Due Date: March 26, 2021 (Any questions related to this solicitation be submitted to the contact no fewer than seven workdays prior to the bid opening or proposal closing date specified) Scope of Work: The Charlottesville Albemarle Convention and Visitors Bureau, with Albemarle County government serving as the fiscal agent, is creating a new version of the CACVB website (visitcharlottesville.org) that will incorporate current Destination Marketing Organization (DMO) industry best practices...

Gen-Z, Millennial Female Opps: Instacart raises an additional $265m (Score 63)
Mar 11, 2021

Instacart followed up the funding round we told you about last year with an additional $265m this month. This reportedly brings the growing company's valuation to about $39b. The round was led by existing financial backers Andreessen Horowitz, Sequoia Capital and D1 Capital partners. The company plans to use these funds to continue adding employees and marketing. Sellers should contact this company to secure some of these extra ad dollars.  The company also brought in two new marketers in ...

WA Dept. of Social & Health Services issues RFP for marketing and outreach campaign
Mar 11, 2021

Due Date: March 29, 2021 (questions due March 16) Scope of Work: The Washington State Department of Social and Health Services (DSHS) is seeking qualified contractor(s) to develop marketing, outreach and media strategies and distribution-ready materials for the state of Washington’s new WA Cares Fund program, previously known as the Long-Term Services and Supports (LTSS) Trust Act. Items of focus will include but are not limited to an animated explainer video, 1-2 minutes in length, to des...

Gen-Z, Millennial Male Opps: AMC Networks ramps up spend to advertise streaming service
Mar 11, 2021

AMC Networks started increasing ad spend late last year to promote its new streaming service AMC+, per its recent 2020 Q4 earnings report. The company reported a decline in revenue of 1% in the quarter, which was a result of higher ad spending. AMC has shifted its marketing strategy to focus on digital ads. Specifically, it is utilizing streaming TV such as Pluto TV, Sling TV, Samsung TV Plus and Vizio Smartcast. AMC believes this will allow it to reach new consumers more effectively.  Acc...

Gen-X, Millennial Female Opps: WW prepares to launch spring campaign, increased digital spend (Score 33)
Mar 11, 2021

WW (formerly Weight Watchers) is wrapping up its winter campaign that focused on promoting the myWW+ program and the addition of celebrity influencer James Corden, per its recent 2020 Q4 earnings report. The company is preparing to launch its spring campaign that will feature Corden in national TV commercials as well as showcase real stories from members. WW is also attempting to reach new audiences, specifically consumers under the age of 45. This makes sense, considering the company has bee...

Gen-Z Media Opps: Timberland taps new marketing lead amid significant spend increase (Score 65)
Mar 11, 2021

Susie Mulder joined shoe brand Timberland as global brand president, effective April 5. Since Mulder will report directly to the chairman, president and CEO of parent company VF, she will fill Timberland's CMO-level role. She will initially focus on driving Timberland's digital-first approach. Mulder joins from NIC+ZOE, where she was CEO for nearly a decade. This marketing hire signals that the brand's focus on advertising efforts is continuing to rise, so spend will likely also rise under he...

B2B Media Opps: Egencia loses CMO amid digital spend increase (Score 42)
Mar 11, 2021

I think we have an E(mer)gencia; Egencia, Expedia's corporate travel management arm, has been in search of a new CMO since Wendy White, its incumbent of three years, departed in January for the same role at TigerConnect. Since White led the team that handled Egencia's brand, product marketing, acquisition and performance, digital and ops, field marketing, client marketing and corporate communications, Expedia very well may be in need of brand-specific aid for these efforts. So far this yea...

Gen-X, Millennial Female Opps: Chico's focuses on digital marketing to attract younger customers (Score 35)
Mar 11, 2021

Chico's FAS increased Q4 sales and acquired new customers at a higher rate in 2020, primarily because of the digital transformation we told you about last year. It also had success finding younger customers, per its recent 2020 Q4 earnings report, which is part of the reason it has been transitioning to a digital-first company. It also plans to close between 13% and 16% of its stores over the next three years. Evidently, Chico's believes it has a better chance succeeding through eCommerce. Ch...

Healthcare B2B & Gen-Z Opps: TigerConnect taps new CMO amid demand surge (Score 66)
Mar 11, 2021

Amid notable transformation and growth, TigerConnect selected Wendy White (not related, of course, to Walter White) as its new CMO in January 2021. In the same position at Expedia's corporate travel management arm, Egencia, White most recently transformed and modernized the brand's global marketing initiatives and go-to-market engine. White replaces Kelli Castellano, TigerConnect's former CMO of five years, who departed in early January 2021. TigerConnect is a communication platform for he...

Sports Fans Opps: Kansas City Chiefs search for CMO (Score 44)
Mar 11, 2021

The Kansas City Chiefs are searching for a CMO to spur growth at a local, regional and national level. The selected marketer will work with the senior executive team to build on the teams' recent popularity. The CMO will also utilize social media and the players' influence to continue building the organization's brand. The Chiefs hired content and production VP Rob Alberino in March 2021 from the San Francisco 49ers, where he served as VP and executive producer. In his new role, Alberino will...