Gen-Z Digital Opps: Tinder loses its CMO amid spend decreases (Score 69)
Jul 26, 2022

Tinder's CMO, George Felix, departed for the same role at Chili's Grill & Bar in May 2022. Felix held the role for just over one year. In the same month, Tinder promoted Stephanie Danzi to SVP and global head of marketing, which makes her the company's top marketing DM. I am unsure if Tinder is searching for a new CMO, but we will be sure to update you once any news surfaces. We told you about Tinder's new global media AOR in January.  According to Pathmatics, Tinder earned 24m impressions...

Millennial, Gen-X Media Opps: Chili's taps CMO amid spend decreases (Score 65)
Jul 26, 2022

Brinker International subsidiary Chili's Grill & Bar appointed George Felix as CMO, effective July 21st, 2022. Felix most recently served as Tinder's CMO. He brings industry experience from his time as Pizza Hut's marketing chief. As Chili's CMO, Felix will handle all marketing programs and initiatives. This hire closely follows Kevin Hochman joining Brinker as CEO in June 2022 from Yum! Brands, where he was KFC's US president. Hochman replaced Wyman Roberts following his retirement. Accor...

Gen-Z, Millennial Media Opps: Hanesbrands reviews media account (Score 6)
Jul 26, 2022

Hanesbrands announced it is reviewing its global media account. The company has been splitting its media account between Spark Foundry and Kepler Group. It is unclear if either agency plans on defending its account or if the company wants to consolidate media under one agency's roof. Hanesbrands reportedly spent $34m on global media in 2021. Hanesbrands' portfolio includes Hanes, Champion, Maidenform and Bali. We told you about Hanes hiring a new brand marketing VP for its Intimates Line in M...

Tractor Supply Company hires marketing chief amid spend decreases (Score 50)
Jul 26, 2022

Tractor Supply Company (TSC) announced its CMO, Christi Korzekwa, is retiring after just seven months in the role. Korzekwa joined the company in 2012 as the marketing SVP. TSC has already tapped Kimberley Gardiner to replace Korzekwa. Gardiner most recently served as Volkswagen's marketing SVP and was the VP and CMO of Mitsubishi prior to that. In her new role, Gardiner has been tasked with improving TSC's brand and marketing performance to drive growth. We told you about the company's cause...

Male Millennial, Gen-Z Opps: Cleveland Cavaliers promotes top marketer (Score 52)
Jul 26, 2022

The Cleveland Cavaliers (CC) promoted Christopher Kaiser to SVP and CMO in June 2022. Kaiser joined CC in 2018 as senior director of marketing before being promoted to marketing VP in 2020. He was the Phoenix Suns' director of marketing and brand strategy prior to that. Kaiser replaces incumbent marketing chief Tracy Marek, who held the role for 19 years. Be sure to keep an eye on this team because Kaiser will likely make some changes to the marketing strategy and may outsource some of his ne...

Millennial, Gen-X & B2B Opps: Instacart promotes CMO amid significant spend increases (Score 73)
Jul 26, 2022

Instacart promoted Laura Jones to CMO, effective July 2022. Jones joined the company as brand and marketing VP in June 2021 and was most recently its head of marketing. Since her hire, Jones has reportedly led initiatives to reinvent Instacart's brand, launch its first integrated brand campaign, build an in-house creative studio, develop a full-funnel in-house media team, debut a social-first integrated Super Bowl campaign, and more recently, launch a new brand marketing campaign promoting th...

FL Opps: ABC Fine Wine & Spirits launches regional campaign
Jul 26, 2022

ABC Fine Wine & Spirits, a regional alcohol chain, is targeting people from AL and GA who visit FL's panhandle for summer vacations. A new OOH campaign made by RP3, which handles the company's creative and media, will continue running through Labor Day on various highway billboards, which include several digital boards and a trivision. Sellers, contact soon to secure last-minute ad dollars. ABC is hoping to reach as many tourists as possible. According to the NWF [North West Florida] Daily...

Momvertising Opps: Edgewell launches video campaign for Banana Boat after media AOR shift (Score 28)
Jul 26, 2022

Banana Boat (BB) will soon release data "about a video campaign that tests the performance and scale of programmatic audience targeting both with and without third-party cookies." Made by agency partner Xaxis, the work is BB's first cookieless campaign. It will likely continue experimenting with similar initiatives in the future, so sellers should get in touch soon to secure last-minute ad dollars. According to iSpot, BB hasn't utilized national TV since allocating around $7.3m in 2021. Th...

NYC Experiential Opps: Carbone Fine Food invents pasta sauce tap
Jul 25, 2022

Sauce brand Carbone Fine Food recently worked with creative agency Geletka+ to invent a pasta sauce tap, a transformed traditional beer tap. Carbone took the pasta tap to the Unfancy cocktail party in NY, the first of many planned events, earlier this year. Since the company is planning on more events, sellers should get in touch soon to offer last-minute experiential ad dollars. We will likely also see promotional activity around the pasta tap. According to Pathmatics, Carbone hasn't util...

Millennial, Gen-X Parents Opps: Mattel taps marketing VP (Score 13)
Jul 25, 2022

Mattel hired Alexandra Ries as VP of marketing, global brand strategy and creative in June 2022. Ries most recently served as CMO of Me & My Big Ideas. She will now lead global brand strategy and creative for Mattel's infant/preschool business. Ries will also be responsible for Fisher-Price brands such as Little People, Imaginext, Thomas, Power Wheels and Barney. This hire could lead to spend shifts as well as agency reviews, so keep an eye on this company.  According to Pathmatics, Mattel...