Sales lead: Keep an eye on this brand because a replacement will affect its ad spend & agency roster.  Lexus lost its VP and marketing head, Vinay Shahani in January 2024. Shanani is now the top marketer for Nissan. During his tenure with Lexus, Shahani led strategy, communications, media, product marketing, sponsorships, and events. Target demographic: Gen-X & millennial men Once it hires a new top marketer, the brand will likely: Revise marketing strategy Increase ...

Sales lead: Contact the new CMO for more information about her plans.  LastPass named Esther Flammer CMO, effective January 2024. Flammer joins from Wrike where she held the same title.  She is responsible for corporate communications, product marketing, demand generation, growth, marketing operations, and analytics.  **We are still working to confirm Flammer's email address; please reach out to the company's other DMs for the time being.** Target demographic: Businesses tha...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Nissan North America hired Vinay Shahani as marketing & sales SVP, effective January 18th, 2024.  Shanani joins from Lexus where he served as VP and marketing head for just over three years. He is now responsible for all of Nissan's marketing and sales operations.  Nissan's CMO, Marisstella Marinkovic, will report to Shahani.  Target demographic: Male Gen-X & millennials  The comp...

Sales lead: Reach out now because running a Super Bowl ad signals the company will ramp spend up throughout the year.  Kawasaki tapped Goodby, Silverstein & Partners to create its first-ever Super Bowl ad. The company is using the big game to promote a new off-roading vehicle, which will be revealed on January 23rd.  Kawasaki's DMs hope running a Super Bowl ad helps it reach a new audience. Target demographic: Millennial & Gen-Z men The company will likely: Significant...

Sales lead: Reach out now as Michelob will likely ramp up spend during the Olympics.  Michelob Ultra is now the exclusive beer sponsor of Team USA for the 2024 Paralympic and Olympic Games in Paris. Michelob will also sponsor Team USA for the Milan Cortina in 2026 and the 2028 Olympics.  Plus, Michelob will be the Official Beer Sponsor of the 2028 Olympic Games.  We predicted Michelob would continue investing in sponsorship last summer.  Target demographic: Millennial sports ...

Sales lead: Reach out to assist this company as it builds initial brand awareness.  Meati recently sealed a distribution deal making its products available at select Super Target stores nationwide. The company is also expanding into Albertsons Markets.  This is part of the company's goal of jumping from 3k retail stores to 8k by this summer. We told you about Meati's new products and Series C funding in October.  Target demographic: Gen-Z & millennials The company will lik...

Sales lead: This promotion will directly impact the company's ad spend & agency roster.  CVS Health promoted Erin Condon to CMO, effective January 2024. Condon joined the company in 2015 as senior marketing director of digital adoption. She was promoted to front store and omnichannel marketing VP in 2018.  We previously reported that CVS named Nicole Philips CMO.  However, Philips is the CMO of CVS Caremark.  Target demographic: Gen-Xers & millennials  The company will l...

Sales lead: Get in touch ASAP to see if there is still time to get your pitches in.  GAP, Inc. recently announced it is reviewing its media account. MediaLink is assisting GAP with the process, which will replace PHD. PHD picked the account up in 2010.  Target demographic: Gen-Z & millennials The company will likely: Revise media strategy Review other agency relationships Keep increasing digital spend  Broadcast insights (TV ad creative spend, effectiveness, i...

Sales lead: Get in touch now in case the acquisition leads to spend shifts or agency appointments.  Sperry has been acquired by Authentic Brands Group (ABG) for a reported $130m. Wolverine World Wide purchased Sperry in 2012 from Collective Brands. ABG's DMs plan to roll out new Sperry products such as rainwear, sportswear, bags, and accessories.  Target demographic: Millennials The brand will likely: Seek new agency partners Introduce new products Increase ad spen...

Sales lead: This promotion will directly impact the company's ad spend & agency roster.  ZenBusiness promoted Zachary Rippstein to CMO late last year. Rippstein joined the company in 2018 as marketing VP and was promoted to marketing SVP in 2021. He is now responsible for global marketing strategy, brand, product, demand generation, and customer marketing.  Target demographic: Entrepreneurs The company will likely: Continue increasing digital spend (full-year spend inc...