TX's Univ. of Houston issues marketing plan & brand identity RFP
Jul 12, 2021

Due Date: July 30, 2021 (questions due July 16) Scope of Work: The University of Houston Texas Gulf Coast Small Business Development Center Network (SBDC Network) is seeking proposals for the development and implementation of an integrated strategic marketing plan and Network brand identity. The selected contractor will provide guidance, conduct market research for, create, develop and implement a multi‐faceted marketing and branding plan which will represent, highlight and successfully co...

Campaign Imminent Update: Las Vegas Convention retains AOR
Jul 12, 2021

Update: The Las Vegas Convention & Visitors Authority (LVCVA) reportedly concluded a review by retaining R&R Partners as its advertising and marketing AOR. R&R picked up the account decades ago and will share part of it with the LVCVA's social brand agency, Grey Group. Select Resources International led the bid process, and the contract is expected to be five years with potential extensions. This confirms that R&R will continue working with the LVCVA after the organization selected Interse...

B2B Digital Opps: Qualcomm promotes top marketer amid digital spend increases (Score 53)
Jul 12, 2021

Qualcomm promoted Don McGuire to SVP and CMO in July 2021. McGuire joined Qualcomm in 2020 as global product marketing VP. Prior to that, he lead global marketing for PCs, tablets and smartphones at Intel Corporation. McGuire will report to Qualcomm's president Cristiano Amon. Qualcomm's incumbent CMO, Penny Baldwin, is moving into an advisory role and will retire later this year.  According to Pathmatics, Qualcomm earned 403.6k impressions YTD through Instagram ads (57%), desktop video ad...

Male Digital Opps: Walk-On's Sports Bistreaux names first CMO (Score 58)
Jul 9, 2021

Walk-On's Sports Bistreaux announced Luke DeRouen as its first CMO, effective June 2021. DeRouen comes from Buffalo Wild Wings, where se served as brand experience and engagement VP. He will now be responsible for all marketing duties as well as beverage innovation, menu testing and consumer engagement. Walk-On's is currently expanding and recently reached 50 total locations. Keep an eye on this chain as the new CMO may outsource some of his duties to an outside agency.  According to Pathm...

Female Media Opps: Chobani files for IPO amid spend increases
Jul 9, 2021

Chobani recently filed confidentially for an IPO. The company hasn't announced any details regarding the filing or its valuation, but The Wall Street Journal recently revealed it had a potential valuation of $7b-$10b earlier this year. If Chobani does go public, it would have the financial freedom to expand its product offerings; over the past while, it has launched oat- and plant-based options, ready-to-drink coffee and creamers while still also focusing on its yogurt, which just launched...

Male Gen-X, Millennial Opps: Bloomberg promotes CMO amid digital spend increases (Score 67)
Jul 9, 2021

Bloomberg L.P. promoted Jason Angrisani to CMO earlier this year. Angrisani joined Bloomberg back in 2010 as global marketing head of FX, commodities and economics. He most recently served as global head of marketing management and strategy. Angrisani is now responsible for managing the agency roster, brand strategy, events and digital marketing.  According to Pathmatics, Bloomberg earned 1.7m impressions YTD through Facebook ads (56%), desktop display ads (28%), Instagram ads (7%), Twitte...

Fast-Casual Digital Opps: Captain D's promotes CMO amid spend decreases (Score 47)
Jul 9, 2021

Captain D's promoted Bindi Menon from national marketing VP to CMO in June 2021. Menon joined Captain D's in 2010 and has worked her way up through its marketing ranks. She will now be responsible for product innovation, customer insights, digital and social media. Menon is replacing Chris Kuehn and will report to CEO Philip Greifeld.  Per Pathmatics, Captain D's earned 1.4m impressions YTD through Facebook ads placed directly onto facebook.com. It spent around $10.8k on digital display ad...

Gen-Z, Millennial Parents Opps: Kiwico appoints first CMO amid spend increase (Score 69)
Jul 9, 2021

Katie Soo, the former growth marketing SVP at HBO Max, recently joined kids' subscription-based science kit brand KiwiCo as its first CMO, effective July 2021. Since being featured on Ad Age's 2020 40 Under 40 list and amid the global pandemic, Soo's leadership reportedly helped increase HBO Max's domestic subscriber count by around 25%. With a new marketer handling Kiwico's budget, the company's spend will likely continue climbing upward. **We have been unable to verify Soo's email at the...

Gen-Z, Millennial Media Opps: TikTok tests TikTok Resumes amid spend increases (Score 73)
Jul 9, 2021

TikTok is testing a new feature called TikTok Resumes that will allow users to post video resumes. It has partnered with around 30 companies, including Chipotle, Target and Abercrombie, that have job openings. The test will continue until the end of July and is intended for creative roles. This will create competition for job search sites such as LinkedIn, CareerBuilder and Indeed.  Per Pathmatics, TikTok earned 4.7b impressions YTD through Instagram ads (93%), desktop display ads (2%), mo...

Male Millennial, Gen-Z Opps: Red Bull selects PHD as media AOR (Score 72)
Jul 9, 2021

Red Bull (RB) tapped PHD as its NA media AOR in July 2021. This move replaces incumbent since 2018 StarCom. RB reportedly spent around $128m on media in 2020. We predicted RB may when we told you about its new CMO last year.  According to Pathmatics, RB earned 2.2b impressions YTD through desktop video ads (54%), Instagram ads (29%), Facebook ads (10%), Twitter ads (3%), mobile video ads (3%) and desktop display ads (1%). It placed 100% of these ads site direct onto sites such as youtube.c...