Southwest & Midwest Opps: First Community Bank hires new CMO (Score 57)
Mar 12, 2021

First Community Bancshares (FCB), parent company of First Community Bank, selected Carrie Price as its new SVP and CMO, effective January 2021. Price came from Southern Bancorp, where she served as senior marketing officer. Now, she will lead the marketing efforts' direction, guidance and leadership in AR and MO, supporting FCB's expansion plans. Laura Cornett, the company's former marketing director of 16 years, stepped into a reduced work schedule but remains on its marketing team. FCB's...

FL, AZ Parents Opps: PopStroke Entertainment taps marketing & PR director (Score 79)
Mar 12, 2021

Popstroke Entertainment named Melissa Sullivan PR and marketing director late last year. Sullivan comes from SunFest of Palm Beach Country, where she held the same position. In her new role, Sullivan is responsible for marketing, communication, branding, campaigns, events and research. Sullivan will also manage sponsorships and partnerships. Keep an eye on this company as it seems Sullivan is now its top marketer.  Sellers-- No digital display or national TV ad spend data is available for ...

Charlotte‐Mecklenburg Storm Water Services, NC issues media buying services RFP
Mar 12, 2021

Due Date: April 6, 2021 (questions due March 23) Scope of Work: Charlotte‐Mecklenburg Storm Water Services (CMSWS) conducts four educational campaigns to raise awareness of the effects of individual behavior on surface water quality, volunteer opportunities to protect local waterways, flood safety, and storm drainage infrastructure throughout the City of Charlotte and Mecklenburg County. The city plans to contract with one or more firms to provide consultant media buying services for the o...

Gen-Z, Millennial Male Media Opps: GameStop positions itself to shift from brick-and-mortar to online based business
Mar 12, 2021

GameStop has been showing signs that it is preparing to transition from a traditional retail operation to focus on eCommerce. Following all of the attention the company received after traders shorted its stock, it put together a special committee to evaluate its objectives, digital capabilities, organizational footprint and personnel. We do not normally write about CFO's, but the company is reportedly searching for a financial head that has technology and eCommerce experience. This should hel...

Gen-X, Millennial Female Opps: LL Flooring lowers ad spend as it concentrates on efficient ad placement (Score 55)
Mar 12, 2021

We told you that LL Flooring (LL) was focusing on building its online business, and it saw online sales increase 90% in Q4 compared to the same time period of 2020, per its recent earnings report. The company claimed this was a result of increased digital ad spending. LL's total sales jumped from $112m in Q4 2019 to $116 in Q4 2020. The company plans to continue improving its marketing capabilities, but this does not mean higher spending necessarily. It will focus on digital channels and espe...

Gen-X, Millennial Digital Opps: Cars.com focuses on online video ads
Mar 12, 2021

We told you last year about Cars.com decreasing ad spend because it had developed more efficient techniques. This is a result of Cars.com's new digital video marketing program called FUEL, per its Q4 2020 earnings report. FUEL is described as a "unique high ROI targeted video advertising solution." Large national TV campaigns tend to be wasteful as only a small percentage of the population are shopping for a car at any given time. FUEL apparently gives dealers the ability to only target peopl...

Gen-Z, Millennial Media Opps: Chipotle partners with e.l.f on a cosmetics line
Mar 12, 2021

Remember Chipotle's holiday-themed clothing line we told you about late last year? The chain now has a limited edition cosmetics line through a partnership with e.l.f.. The line, dubbed e.l.f x Chipotle, debuted March 10th and features a Chipotle Eyeshadow Palette, Make It Hot plumping lip gloss, Extra Guac Face Sponge Set and Eyes Chips Face Makeup Bag. The line is made completely from cruelty-free and vegan components, which should appeal to its Gen-Z and millennial consumer base. Chipotle ...

Male Gen-Z, Millennial Opps: Camping World ramps up digital spend, plans to eliminate paper marketing (Score 51)
Mar 12, 2021

Camping World (CW) has significantly increased digital spend this year. It also announced in its Q4 2020 earnings report that it plans to be 95% paperless by 2024 and to eliminate paper marketing by the end of this year. It will allocate these dollars towards digital and social media going forward. This move follows the marketing VP hire we told you about late last year.  According to iSpot, CW spent around $547.7k on national TV ads YTD, a 40% increase from $328k spent during the same tim...

Travel & Hospitality Digital Opps: Extended Stay rebrands, launches new brand (Score 50)
Mar 12, 2021

Extended Stay (ES) announced it is rebranding its core hotels as Extended Stay America Suites and launching a new brand called Premier Suites, per its recent Q4 2020 earnings report. It is also launching a redesigned website this month that execs described as its "primary digital marketing platform." It believes this website will bring additional traffic which will lead to more room bookings. ES also plans to use technology to improve its digital marketing capabilities.  According to Pathm...

Alaska Division of Public Health issues RFP for public health education campaign
Mar 11, 2021

Due Date: April 5, 2021 (questions due March 19) Scope of Work: The Alaska Division of Public Health, Section of Chronic Disease Prevention and Health Promotion (CDPHP) is seeking a successful offeror to manage its public health education efforts. The selected offeror will work closely with the Section’s health communication specialists to plan, develop, create, implement, provide, and evaluate comprehensive, statewide public education campaigns. These campaigns will use an evidence-based ...