Millennial Parents Opps: Eat Just promotes Just Egg brand with new campaign
May 27, 2022

Eat Just (EJ) launched a campaign promoting its Just Egg brand. "Really Good Eggs" stars tennis star Serena Williams and actor Jake Gyllenhaal. It is supported by two 30-second spots that will air in major markets such as New York City, Los Angeles and Chicago. It will also place billboard ads in those markets. The spots will be supported online through CTV and social media as well. There may still be time to offer ad space, so get in touch soon.  According to Pathmatics, EJ earned 414.5m ...

Campaign Imminent: Arby's starts selling burgers for the first time in its 60-year history (Score 74)
May 26, 2022

It may not come as a surprise for a fast-food chain to sell burgers, but Arby's just added them to its menu for the first time. The "Wagyu Steakhouse Burger" will be a limited-time offering through July 31, but if things go well, we'll probably see similar efforts in the future. The launch will make Arby's a more formidable competitor to other burger-selling fast-food chains such as McDonald's, Wendy's and Burger King. We will likely see promotional activity supporting Arby's new burgers, so ...

Told Ya!, Campaign Imminent: CamelBak taps creative agency partner amid significant spend increase (Score 53)
May 26, 2022

CamelBak Products recently named GYK Antler as its creative partner to evolve its brand platform and continue fueling growth across the outdoorsy consumer product and hydration space. To celebrate the assignment, GYK Antler launched a 3D animated video of a CamelBak container going to the agency's office and being welcomed by the building. A new campaign will reportedly go live soon, so sellers should get in touch to secure last-minute ad dollars.  According to Pathmatics, CamelBak has all...

Millennial Opps: Jackson Hole Tourism retains AOR (Score 51)
May 26, 2022

Jackson Hole Tourism (JHT) recently concluded a review by retaining Colle McVoy as AOR; the agency will continue leading brand strategy, creative, design, media planning/buying and influencer marketing. The organization recently launched a new destination management plan and campaign for 2022 that are centered around sustainability and protecting Jackson Hole's natural resources. Sellers should get in touch to secure last-minute ad dollars from the new campaign, and agencies should get in tou...

Millennial Opps: Marc Jacobs loses CMO amid drops in spend (Score 37)
May 26, 2022

Marc Jacobs (MJ) is in search of a new CMO since Debbie Woloshin departed, effective May 23. Woloshin joined MJ as CMO in January 2015 and now serves in the same role at Stitch Fix. Of course, we will let you know when MJ selects a new CMO since that new DM will likely readjust MJ's strategy in ways that could lead to spend shifts and/or agency reviews. According to iSpot, MJ hasn't utilized national TV since allocating around $544.5k in 2021. All of this was allocated in December, and the...

Millennial Parents Opps: GoGo squeeZ partners with creative shop on new campaign (Score 47)
May 26, 2022

Materne subsidiary GoGo squeeZ just launched a campaign from its creative partner, 305 Worldwide. The push is called "SqueeZ Out Their Best," and the messaging is meant to educate consumers on nutrition, mental health and physical play. It will be supported across CTV, digital, audio, grassroots activations and social media. I am not sure if GoGo's relationship with 305 Worldwide is permanent or project-based. Per Pathmatics, GoGo earned 289.2m impressions YTD through Facebook ads (60%), I...

Blue Diamond taps creative AOR (Score 11)
May 26, 2022

Blue Diamond Growers (BDG) announced McKinney is now its creative AOR. The remit includes Almond Breeze almond milk and Blue Diamond snack almonds. McKinney is replacing incumbent shop TBWA/Chiat/Day, which held the account for about three years. Select Resources International reportedly led the review process. McKinney's first creative work is scheduled for Q1 2023.  Per Pathmatics, BDG earned 129.2m impressions YTD through desktop video ads (40%), Instagram ads (26%), desktop display ads...

Male Gen-X, Millennial Media Opps: Chime hires CMO amid national TV spend increases (Score 54)
May 26, 2022

Chime named Vineet Mehra CMO in May 2022. Mehra most recently served as chief growth, product and CX officer of Good Eggs. He also brings experience from his time as global chief marketing & customer officer of Walgreens Boots Alliance. Mehra is replacing Melissa Alvarado, who held the role for just over two years. Watch this company closely because it looks like a good opportunity for both sellers and agency readers.  According to Pathmatics, Chime earned 1.4b impressions YTD through Face...

Digital, B2B Opps: Salesloft hires marketing chief (Score 57)
May 26, 2022

Salesloft hired Lauren Vaccarello as CMO in May 2022. Vaccarello joins the company from Talend, where she held the same title. She was the customer engagement VP of Box, prior to that. Vaccarello is now responsible for the company's marketing strategy. This hire could lead to spend shifts and agency reviews, so keep Salesloft on your radar.  According to Pathmatics, Salesloft earned 7.6m impressions in 2021 through Twitter ads (79%), desktop video ads (14%), desktop display ads (4%) and Fa...

Healthcare Opps: MobileSmith taps first CMO since 2017 (Score 50)
May 26, 2022

Effective April 2022, Christine Havlin became the CMO at MobileSmith. She has spent the past several years as the founder and consultant of Springboard Product Solutions, through which she consulted for small healthcare businesses. MobileSmith hasn't had a CMO since Skip Graham departed in 2017, but CEO Chris Caramanico specified that the company needs more marketing now that the company is starting to focus more on increasing its platform's clinical functionality. Initially, Havlin will work...