Digital B2B Opps: Brex brings in new marketing chief (Score 49)
Aug 9, 2023

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Brex hired Scott Holden as CMO in August 2023. Holden previously served as ThoughtSpot's CMO.  At ThoughSpot, Holden was responsible for demand generation, growth, sales enablement, communications, and PR.  Target demographic: Businesses that need financial services The company will likely: Increase digital ad spend Try new ad channels Build out its agency roster Digi...

Tennessee Titans' CMO departs following leadership shake up (Score 32)
Aug 9, 2023

Sales lead: The new leadership structure could lead to spend shifts or agency reviews. Tennessee Titans (TT) restructured its leadership team and chief marketing & revenue officer Gil Beverly is no longer with the team.  It is unclear if TT plans on naming a new CMO.  Marketing VP Kate Guerra appears to be the team's reigning top marketer. We will be sure to update you as soon as any news surfaces. Target demographic: Male millennial & Gen-Z football fans The organization ...

Campaign Imminent: Jacuzzi taps new digital AOR, starts using digital channels again (Score 43)
Aug 8, 2023

Sales Lead: Jacuzzi recently selected SproutLoud as its all-in-one digital marketing and channel marketing partner. In order to make it easier for its dealers to order, promote, and therefore sell new products, SproutLoud will focus on building better MarTech solutions, tracking key performance metrics, revealing ROI, and measuring success. SproutLoud's responsibilities include supporting Jacuzzi's dealer marketing portal, digital marketing for dealers, e-Commerce-like ordering, marke...

Female Gen-X, Boomer Opps: Evernow taps new CMO
Aug 8, 2023

Sales Lead: Dana Rosenberg joined Evernow as its CMO in June 2023. Rosenberg was previously the marketing VP at Dolls Kill. In this role, she led a team of at least 15 and owned the menopause treatment company's full-stack digital marketing and growth strategy. At Evernow, Rosenberg succeeds Alissa Reiter, who joined the company as its first CMO in September 2021 and departed in 2022. The company will likely: Shift strategy Return to higher spend Seek new ...

Cause Opps: Vital Farms launches work from new creative AOR, significantly increases spend (Score 60)
Aug 8, 2023

Sales Lead: Vital Farms (VF) recently riffed on Twitter's rebrand to X in a new campaign, "Roam Free." Made with dentsu X and VF's new creative AOR, GUT Miami, the campaign shows off VF's high farm animal care standards. The effort includes a truck with a digital display that will drive through San Francisco. It also includes other OOH elements in the city; these elements include projections, urban bus stops, and EV charging stations. The company will likely: Cont...

Campaign Imminent: Federal Donuts taps new agency partner (Score 58)
Aug 8, 2023

Sales Lead: Federal Donuts is now working with Brownstein. The company will likely: Launch a new campaign soon Make forays into new advertising channels Ramp up spend Seek additional agency partners Target demographic:  Millennials in and around PA Recent leadership shifts: This shift closely followed the January 2023 appointment of marketing and PR director Lauren Correia. ​​​​​​​Correia joined the company in 2013 as its digital ...

Gen-Z, Millennial Opps: eBay shifts strategy under new CMO (Score 51)
Aug 8, 2023

Sales Lead: eBay has started pivoting its marketing strategy to support shopping experiences. The company will also bolster cause marketing efforts through partnerships with organizations such as Engage for Good. EBay will continue investing in product and full-funnel marketing efforts. In a recent earnings call, the company's leadership attributed recent robust growth to its advertising, which leads me to believe spend will continue increasing (more below). The company will likel...

B2B Opps: Shutterstock increases spend under new CMO (Score 75)
Aug 8, 2023

Sales Lead: Shutterstock's leadership mentioned in a recent earnings call that they have underinvested in marketing. The company will ramp up paid spend to improve its conversion funnel and return to business growth with an eye on ROI. Shutterstock will specifically bolster performance marketing spend in its e-Commerce sales channel during H2 2023. In Q2, Shutterstock ran more experiments - all focused on conversion effectiveness - than it did in the past three years. ...

Campaign Imminent: Bed Bath & Beyond acquired ahead of upcoming US relaunch (Score 74)
Aug 8, 2023

Sales Lead: Bed Bath & Beyond (BB&B) was recently acquired by Overstock for $21.5m. Overstock will create a less outdated business model for BB&B. This deal allows Overstock to accomplish its multi-mission goal to become an exclusive online home furnishings offering. It also lets Overstock separate from the stigma of its name by offering a way to rebrand without taking years or costing a ton. The issues with its name created disappointment for liquidation deal shoppers, confu...

Male Millennial, Gen-X Opps: CarParts.com reveals strategy details amid CMO search (Score 42)
Aug 8, 2023

Sales lead: This company plans to increase ad spend, so reach out now to offer ad space.  CarParts.com announced during its recent Q2 earnings report that it has made marketing one of its top priorities.  The company's new strategy will focus on podcasts, community events, sponsorships, and social media campaigns.  CarParts' DMs believe these channels will help improve loyalty and target consumers directly.  The company has not filled the CMO vacancy we told you about in July.  ...