Sales lead: Reach out to see if you can help this emerging brand.  PROVEN Skincare secured $12.2m in a Series A funding round in September 2023. This brings the company's total valuation to $21m.  NewH2 Ventures led the funding round.  It plans on using these funds to expand its product offerings and build out its team. Target demographic: Gen-Z & millennial women The company will likely: Continue ramping up digital spend Seek agency assistance Launch new product...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Authority Brands (AB) recently appointed 360PR+'s Powers Brand Communications as the PR AOR for three of its brands. The agency will now work on Authority's Monster Tree Service, Mosquito Squad, and DoodyCalls brands. Powers will focus on bolstering brand awareness and utilizing high-engagement campaigns to reach new customers, both locally and nationally. We predicted that agency hires would follow AB's recent promotion of Heather McLeod to CGO. This shift seems to ha...

Sales Lead: Codigo 1530, a tequila brand owned by Pernod Ricard (PR), selected Argonaut as its creative AOR, concluding a competitive pitch. The agency will focus on driving awareness and brand differentiation with an upcoming campaign. PR acquired Codigo in October 2022, which gave the company a more diversified portfolio of tequila brands. We predicted that PR would make agency hires when it promoted CMO Colin Kavanagh last month. The brand will likely: Continue bolsterin...

Sales Lead: Stephanie Lynn became the chief commercial officer at Barstool Sports earlier in 2023. Lynn joined from Edgewell Personal Care, where she was the SVP of the global e-Commerce and consumer experience. This role's responsibilities included D2C, B2B, Amazon, omni-channel, digital marketing, analytics, CRM, and digital content creation. She seems to have succeeded Tom Boland, Barstool's CMO until March 2023, but we will, of course, update you as we learn more. ...

Media Sales Lead: Cresco Labs recently became the first-ever THC brand to advertise on Spotify; though its ads don't say "cannabis," they do advertise "wellness products." The deal involves programmatic buys, in-app digital banners, native, and connected TV (CTV) content. The goal is to attract as many new and existing customers as possible to Cresco's website and brick-and-mortars. Made by the company's creative agency, Sister Merci, the campaign Key Lead Takeaways: This marks a bolsterin...

Sales Lead: Westminster Kennel Club (WKC), which hosts a famous annual dog show in NYC, selected Beekman Social as its digital, creative, and influencer AOR. The agency will develop digital content that bolsters widespread brand awareness along with year-round customer engagement. Beekman will lead custom digital and social strategy development, year-round partnership programming, original content creation, event strategy, and event execution. It will create a fresh email newsletter...

Sales lead: Contact the new CMO for more information about her future plans.  Starkey Hearing has filled the CMO vacancy we told you about in May. The company decided to promote Karen Dvorak to fill the position. Dvorak joined the company in 2009 and most recently served as communications VP.  Target demographic: Boomers The company will likely: Ramp digital spend back up Experiment with new ad channels Build out the agency roster Digital and social insights (...

Due Date: October 19, 2023; questions due October 9 Scope of Work: The City of Lauderhill, Florida is actively seeking proposals from all qualified and interested firms with the experience and technical qualifications to provide Branding and Marketing services, in accordance with the terms, conditions, and scope of services of this solicitation document (RFP). The scope of services for this solicitation shall include, but is not limited to the development of a strategic brand and recommend...