Sales lead: This hire will likely lead to higher ad spend & agency appointments.  UpSpring appointed Cari Deng as chief brand officer, effective December 2023. Deng most recently served as marketing director of Kung Fu Data. She is now UpSpring's top marketing DM. Target demographic: Millennial & Gen-Z moms The company will likely: Return to 2021 spending levels Diversify digital ad placement Appoint agency partners Digital and social insights (digital ad spen...

Sales lead: Contact the new CMO now to be top-of-mind.  Adaptiva hired Anne Baker as CMO in December 2023. Baker most recently served as Teradata's head of worldwide partner programs. She is now responsible for all of Adaptiva's marketing operations. Target demographic: Businesses The company will likely: Increase ad spend Try new ad channels Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impressions, and performance) ...

Sales lead: This promotion could lead to spend shifts or agency reviews.  Belk promoted Sara Wright to CMO in November 2023. Wright replaces Tricia Nichols, who only held the position from June to November. Wright joined the company in 2008 most recently serving as group marketing VP.  Target demographic: Gen-X & millennial women The company will likely: Increase ad spend Try new ad channels Seek new agency partners Digital and social insights (digital ad spen...

Sales lead: Contact the new CMO now to offer ad space & agency services.  Glowforge appointed Emily Gargas as CMO, effective November 2023. Gargas most recently served as marketing VP of Willow. She now leads all of Glowforge's marketing operations. Target demographic: Millennials & Gen-Xers  The company will likely: Ramp ad spend back up Experiment with new marketing channels Seek agency assistance Broadcast insights (TV ad creative spend, effectiveness, impr...

Sales lead: The campaign launch signals the company will continue increasing spend in 2024.  HelloFresh just kicked off an ad celebrating its newest celebrity ambassador, Keke Palmer.  Palmer is an actress, musical artist, producer, and mother.  The push is being supported across TV, streaming video, radio, social media, and OOH.  We predicted the company would increase ad spend when we told you about its new CMO last year.  Target demographic: Millennial parents  The comp...

Sales lead: Get in touch now to offer 2024 ad space. BMW finally completed the creative review we told you about at the beginning of 2023. The company decided to retain Goodby, Silverstein & Partners, which picked up the account in 2018. It also tapped 180NY for social, The Javelin Agency for CRM, and Critical Mass for digital. Omnicom, which BMW named media AOR in October, now has the majority of the automaker's business under its umbrella.  The company also announced it will r...

  Due Date: January 12, 2024; January 5 Scope of Work: The City of Sacramento is requesting these services as part of its Capital Region Creative Corps project, a media outreach and engagement campaign to increase public awareness around climate, public health, civic engagement and social justice issues. This regional project is part of a statewide initiative developed by the State of California and the California Arts Council. As regional administrators of the project, the City has fun...

Sales lead: Contact the new CMO for more information.  Rag & Bone (R&B) named Stephane Jaspar CMO, effective December 2023. Jaspar joins from Scotch & Soda where he held the same title.  He now leads all of R&B's marketing activities.  Target demographic: Millennials & Gen-Zers The company will likely: Keep ramping up digital spend Try new ad channels Outsource some marketing duties to agency partners Digital and social insights (digital ad spend, effectivenes...

Sales lead: The company will likely ramp up ad spend throughout tax season. TaxAct recently appointed Fallon as creative and media AOR. The agency has already launched its first campaign titled, "Let's get them over with." The push stars actor Adam Scott and is being supported across TV, digital, social, and audio.  Target demographic: Millennials & Gen-Xers with a male skew The company will likely:  Increase ad spend Try new marketing channels Seek additional agen...

Sales lead: The acquisition may lead to spend shifts & agency reviews.  Newk's Eatery was acquired by FSC Franchise Co. in late 2023. The financial terms of the deal have not been disclosed.  FSC plans on opening between 10-15 Newk's locations per year. FSC also owns Beef 'O' Brady's and The Brass Tap.  We told you about Newk's promoting Denise Pedini to CMO last summer.  Target demographic: Millennials & Gen-Xers The company will likely: Review current agency rost...