Female Gen-Z Opps: Gucci fills top US brand role amid digital spend increase (Score 60)
Jul 7, 2021

As of June, Selena Kalvaria is the brand engagement SVP at luxury goods brand Gucci; she seems to fill its top US marketing role. Kalvaria most recently served as the SVP and CMO of Away Travel. Her appointment shows that Gucci's marketing efforts are ramping up, which will lead its spend to continue rising (more below). Upcoming advertising will likely promote Gucci's new jewelry collection line, featured in the video above. According to iSpot, the brand has only spent approximately $5...

H2 Momvertising Opps: Party City promotes DMs amid significant increases in spend (Score 73)
Jul 7, 2021

In June, Party City (PC) promoted Susan Sanderson-Briggs to brand marketing SVP. Sanderson-Briggs joined the company in June 2020 as brand VP. This promotion shows that PC is ramping up its marketing, which would result in increases in its spend, especially in H2. Also in June, PC promoted Andres Baez, its former integrated CRM strategy planning, to the role of senior email marketing strategy. As you can tell by the video above, PC remained relevant amid the pandemic by providing parent...

Frisco, TX Economic Dev. Coporation issues RFP for marketing & advertising services
Jul 7, 2021

Due Date: July 30, 2021 (questions due July 16) Scope of Work: The Frisco Economic Development Corporation, the official economic development organization for the City of Frisco, Texas, seeks an agency that will help support marketing, brand awareness and lead generation efforts to grow the visibility and reputation of the city for corporate relocation, innovation, business retention and expansion. The agency will serve a variety of marketing and communications needs including but not limi...

AK's Cook Inlet Tribal Council issues RFP for broad multimedia campaign
Jul 7, 2021

Due Date: July 30, 2021 (questions due July 15) Scope of Work: Cook Inlet Tribal Council, Inc. (CITC) is soliciting proposals from creative agencies for the design, management and placement of CITC’s FY22 Outreach Campaign. The focus of this project is to develop a broad multimedia campaign to effectively promote CITC and its affiliates/subsidiaries and to increase participant accessibility, awareness and education of available programs and services. The successful agency will collaborate ...

Digital Opps: Ra Sushi Bar Restaurant picks The Infinite Agency as its AOR (Score 26)
Jul 6, 2021

RA Sushi Bar Restaurant announced The Infinite Agency as its AOR. The agency will be responsible for digital ad campaigns that promote RA's sushi and cocktails. Sellers should start contacting RA soon to offer digital ad space.  According to Pathmatics, RA earned 36.4m impressions YTD through Instagram and Facebook ads placed directly onto instagram.com and facebook.com. It spent around $268.9k on digital display ads YTD, a 67% increase from $161.4k spent in this channel during the same ti...

Digital Restaurant Opps: Ampex Brands acquires Au Bon Pain (Score 56)
Jul 6, 2021

Ampex Brands announced it is acquiring Au Bon Pain (ABP) from ABP Corporation. The financial details of the deal have not been disclosed. At first, Ampex will focus on improving ABP's 171 existing locations. After that it will turn its attention to opening new locations. Ampex also hired Beth Collins as its first ever global CMO. Collins will be responsible for all Ampex and ABP marketing duties.  **We are unable to confirm the new Collins' email address at this time.** According to Pat...

Gen-Z, Millennial Alcohol Opps: Constellation Brands ramps up spend, focuses on major sporting events (Score 62)
Jul 6, 2021

Constellation Brands (CB) announced during its Q1 2022 (ended May) earnings report., that it plans on increasing its marketing budget during the second half of the year. The company spend much less than normal on marketing during H1 because many sporting and sponsorship events were canceled due to Covid-19. The company will focus its ad dollars on big sporting events such as UFC, Gold Cup soccer and the Summer Olympic Games.Do not forget about the brand campaigns we told you about earlier thi...

Alcohol Update Opps: KYLA Hard Kombucha partners with creative shop to promote new product (Score 37)
Jul 6, 2021

Update: KYLA Hard Kombucha picked up Affinity Creative to provide, you guessed it, creative assistance. The company partnered with Affinity as it prepares to launch its new Riviera Series. Affinity created a website splash page, product pages, in-store display and branded merchandise. Sellers should reach out to offer last-minute ad space.  Please refer to the article below for spend and targeting information.  Agency & martech readers-- As we predicted, KYLA tapped a creative agency af...

McKinsey.org issues RFP for PR assistance
Jul 6, 2021

Due Date: Due July 16, 2021; questions due July 7 Scope of Work: McKinsey.org - the independent non-profit founded in 2018 by McKinsey & Company - is requesting proposals from interested parties to support with Public Relations (PR) efforts as the organization scales and transforms. They are looking for a PR firm to develop and execute a comprehensive integrated PR strategy. Primary objectives are fundraising, building strategic partnerships with like-minded organizations, establishing the...

Millennial, Female Opps: U.S. Figure Skating loses executive director (Score 38)
Jul 6, 2021

U.S. Figure Skating (USFS) announced its executive director David Raith retired in June 2021. Raith is being replaced by former CMO Ramsey Baker. Baker joined USFS in 2005 as senior marketing & communications director, and was then promoted to CMO in 2013. I am unsure what the organization plans to do about filling the CMO vacancy, but we will be sure to update you once anything is announced.  According to Pathmatics, USFS earned 513k impressions YTD through Facebook ads placed directly on...