Gen-Z, Millennial Media Update Opps: Monster debuts first creative work from new AOR (Score 12)
May 24, 2022

Update: Monster launched its first campaign from new creative AOR Arnold Worldwide. It is headlined by two 30-second video ads, "Junior Scribe" and "Fulfillment Center." It will be supported by radio, digital, social media and OOH ads. Sellers should reach out to offer last-minute campaign ad space.  Please refer to the article below for spend and targeting information. It is specifically targeting Gen-Zers and millennials with this campaign.  Agency & martech readers-- In addition to c...

Campaign Imminent: Marco's Pizza taps PR AOR amid spend increases, expansion (Score 26)
May 24, 2022

To fuel brand awareness and relevance, Marco's Pizza selected a new consumer PR AOR, MWWPR. The agency will now offer earned media relations and creative integrated consumer marketing. There wasn't a formal RFP process; instead, Marco's and MWWPR started talking last August and officially started working together in Q1. There was also not an incumbent AOR. MikeWorldWide has already been busy. Since it was behind Marco's Pi Day campaign, we should see additional new work drop sooner rather tha...

Male Media Opps: Acorns features squirrel-ized Christopher Walken in newest campaign
May 23, 2022

This is nuts, y'all - Saving and investing app Acorns recently debuted its new mascot with a campaign starring Christopher Walken as a squirrel. "Squirrels Know Wealth" leans into the squirrelish aspects of savings, showing how important it can be for people's financial security. It rolled out across advertising platforms, national broadcast networks, OTT and social media.  Per iSpot, Acorns has spent approximately $664.5k on national TV commercials YTD, more than triple the approximately ...

B2B Opps: Ellucian taps new CMO (Score 66)
May 23, 2022

Ellucian selected Susan Morrow as its new CMO, effective May 2022. Susan Morrow joined from Salesforce, where she served as GM for the company's education cloud business. At Ellucian, Morrow's responsibilities include all aspects of global marketing organization including brand marketing, global campaigns and demand generation, events, field marketing, solutions marketing and marketing operations. She succeeds Sharon Loeb, who departed in September 2021 after having been named CMO in May 2020...

B2B Media Opps: Pantheon CMO shares details about current strategy
May 23, 2022

Christy Marble, the CMO of Pantheon, recently revealed some details regarding the company's current data-driven marketing strategy. With her guidance, Pantheon focuses on finding innovative ways to connect with, engage and delight customers; it values human return on investment, HROI, in order to utilize analytics to help people feel good when interacting with Pantheon. Marble references an ongoing era of digital marketing in which "brand and consumer experience are intrinsically linked," whi...

Millennial, Gen-X Opps: DuckDuckGo launches campaign about internet privacy
May 23, 2022

DuckDuckGo just debuted a rather unsettling ad campaign across TV and radio. It shows how people fear being watched and mined for data as they browse the web. "Watching You" offers a solution, though - DuckDuckGo's search and browser options can help take back people's privacy. The TV spot will run nationally in 175 designated market areas (DMAs), on streaming platforms such as Roku and Paramount+, in primetime and during MLB games and the NBA playoffs. As far as radio is concerned, the compa...

Digital Parents Opps: Nuna partners with PR shop (Score 71)
May 23, 2022

Nuna announced it is now working with Coded Agency. The agency has been tasked with improving brand awareness and positioning in the baby product market. It will manage PR, influencer marketing and celebrity partnerships. We predicted a possible agency appointment when we told you about Nuna hiring its first-ever CMO in January. Keep an eye on this growing brand because it looks like a great opportunity for both sellers and agency readers.  According to Pathmatics, Nuna earned 2.6m impress...

Millennial Digital Opps: SmileDirectClub diversifying digital spend
May 23, 2022

SmileDirectClub is working to normalize teledentistry via a digital marketing strategy, through which it's diversifying spend to mitigate risk and also chasing performance across multiple platforms. The company started out leaning heavily on Facebook but has since shifted much of the spend it allocated toward Facebook to TikTok, programmatic environments and TV. SmileDirectClub's CMO, John Sheldon, specified that the company is always looking for organic coverage, but it's also utilizing paid...

Update: Kohl's searches for new CMO (Score 43)
May 23, 2022

Update: Kohl's announced that its CMO, Greg Revelle, is leaving the company on June 1st, 2022. Revelle joined the company in 2017 from Best Buy, where he also served as CMO. I am not sure about his future plans. The company has already started searching for Revelle's replacement. We will be sure to update you once a decision has been made because it will affect the company's marketing strategy and could lead to agency reviews.  Please refer to the article below for spend and targeting data...

CA's Riverside Transit Agency issues RFP for integrated marketing plan assistance
May 23, 2022

Due Date: June 15, 2022; a pre-proposal video conference is scheduled for May 25 (not mandatory, but encouraged) Scope of Work: Riverside Transit Agency (RTA) invites proposals from qualified Offerors to develop and deliver an integrated marketing plan for RTA's upcoming microtransit pilot program. Contact: L. Rose Jr., Contracts Administrator //  lrose@riversidetransit.com RFP Link (you can fill out a form here for more information)