Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Redken Hair Care, a L'Oreal brand that already has products via other companies, recently launched its own D2C website. Fans can now buy Redken products straight from the brand as well as through existing distribution partners such as local salons, Amazon, and Ulta. This shift, of course, makes Redken's products available to a much larger audience. The brand has also started reaching milestones where sustainable packaging is concerned. Its formulas and mindful manu...

Sales lead: Get in touch now to score some of these extra campaign ad dollars.  Realtor.com just launched a brand campaign called "Most Trusted."  The push includes one 30-second and four 15-second video ads. The spots are being supported on TV, digital, print, and social media.  Target demographic: Millennials & Gen-Xers The company will likely: Ramp up ad spend over the next several months Keep moving ad dollars from TV to digital channels Build out the agency ro...

Sales lead: This appointment will affect the company's PR strategy & may lead to additional roster shifts.  StarKist selected Coyne as its PR partner in September 2023. Coyne is responsible for PR and influencer relations. It will also work with StarKist's other agency partners to present a unified message.  Target demographic: Gen-X & millennial women (moms) The company will likely: Ramp ad spend back up Partner with influencers Make additional agency changes ...

Sales Lead: Effective September 2023, Kelly Hopping became the CMO at Demandbase. Hopping hopped over from HYCU, where she was the first CMO and helped guide pipeline growth of +40% YOY, marketing contribution to pipeline +25% YOY, a 4x hot lead conversion rate increase, a reduction of 36% in cost per opportunity, and much more. At Demandbase, Hopping succeeds Jon Miller, who will continue providing the company with industry expertise and thought leadership as its chief evangelist. ...

Sales lead: Reach out if you can help this company promote the rebrand.  Eddie Bauer (EB) recently rebranded as part of its plan to modernize and attract a new generation of customers.  The rebrand includes a new logo, messaging, and strategy. EB also plans to focus on its wholesale business.  Target demographic: Millennials with a male skew The company will likely: Increase promotional activity to promote the rebrand Continue moving TV dollars to the digital marketi...

Sales lead: This hire will affect the company's marketing strategy & may lead to agency appointments.  Spring Health (SH) named Joanna Lord CMO, effective September 2023. Lord brings extensive CMO experience having held the position at BigDoor, ClassPass, Skyscanner, and Reforge.  She now leads all of SH's marketing operations.  In other news: SH completed a Series D Funding round worth $71m in April 2023. The company's valuation is now reportedly $2.5b. Target dem...

Sales lead: This appointment will likely lead to higher paid social spend and possible additional agency hires.  Tinder recently named Movers + Shakers social media & culture AOR.  The agency is responsible for posting on TikTok, Instagram, X, and Threads.  It will also support Tinder brand campaigns on social channels. Target demographic: Gen-Z women The company will likely: Revamp social media strategy Keep ramping up digital spend Continue building out the agenc...

Media Sales Lead: Skyy Vodka just launched its first new products since 2021 with the Skyy Infusions Espresso and Skyy Infusions Agave Lime. The infusions are available nationally, currently retailing at $13.99 for a 750ml bottle. Skyy tapped supermodel Winne Harlow as its new brand ambassador to support the launch. Harlow will star in a new content series showing different cocktail recipes.  Key Lead Takeaways: The brand has been increasing national TV spend while decreasing digital spend...

Sales Lead: Don't worry, this isn't a Figmint of your imagination; Target recently introduced a new brand, Figmint. The brand includes products such as cast iron Dutch ovens, mixing bowls, food storage, kitchen utensils, pots, pans, and cutting boards. It is Target's first private label kitchen brand. Figmint's products are centered around sustainability, which appeals to cause-oriented audiences. More than 95% of t​​​​​he brand's product packaging doesn't contain plastic ...