Gen-Z, Millennial Opps: Starbucks adds BFY products to menu amid spend increases (Score 60)
Mar 10, 2021

On March 2, Starbucks rolled out new non-dairy beverages which include ones made with Oatly oatmilk nationwide. Customers also now have the option to add Oatly oatmilk, soymilk, coconutmilk and almondmilk to their drinks. These menu additions, designed to reach a broader better-for-you (BFY) audience, . Starbucks is also adding spring beverages such as an iced pineapple matcha drink and the Pink Drink, a strawberry açaí beverage made with coconutmilk. In a similar move, Starbucks also adde...

Boomers Opps: T-Mobile promotes service made for older consumers (Score 31)
Mar 10, 2021

T-Mobile recently rolled out new plans called Magenta Unlimited 55 and Max, both of which have been supported on commercials on TV and digital platforms. This phone plan is particularly geared toward older consumers, whom T-Mobile says competitors such as AT&T and Verizon have served insufficiently. T-Mobile grieves the way other companies take belittling and condescending voices toward 55+ consumers, who invested the smartphone and the mobile Internet. Many phone plans only provide older use...

B2B & Gen-Z, Millennial Parents Opps: USA Cycling taps industry veteran as CMO (Score 63)
Mar 9, 2021

USA Cycling named Matt Heitmann, an 18-year industry veteran with experience in digital and growth marketing, as its CMO, effective March 8. In his most recent position in the same role at The Pro's Closet, Heitmann led the company to become the world's largest pre-owned bike eCommerce business. The brand awareness and marketing he spearheaded drove all eCommerce sales across several digital paid, earned and owned channels, connected TV and email, along with traditional channels such as TV, p...

Male Sports-Fans Media Opps: DrafKings continues increasing marketing spend (Score 46)
Mar 9, 2021

DraftKings has continued the spend increases we told you about last year into 2021. Per its recent Q4 2020 earnings report, DraftKings spent $184m on sales and marketing in the quarter compared to $63 in Q4 2019. It spent $475m on sales and marketing in 2020. The primary reason it spent so much on advertising it launched in IA, CO, IL and TN. Execs stated the company plans to spend more on advertising this year than it did last year. This is an excellent opportunity for sellers that can get a...

Female Gen-Z Opps: Forever 21 seeking CMO amid spend increases (Score 65)
Mar 9, 2021

Forever 21 (F21) is currently in search of a new CMO to aid its retail turnaround and evolution. The selected marketer will work to drive F21's consumer traffic, recognition, engagement, brand affinity, brand loyalty and brand penetration. The CMO, who it seems will be the first to fill this role for F21, will also develop a new, insight-driven digital marketing strategy. Right now, F21 is particularly focused on growing its loyalty program, as made evident by its January 2021 hire of cred...

Gen-Z Momvertising Opps: Michaels to be acquired for $5b (Score 28)
Mar 9, 2021

Michaels recently announced that Apollo Global Management will acquire it for around $5b; the private equity firm is betting that Michaels will continue to ride the coronavirus-caused surge in crafting enthusiasm. This acquisition will likely close in the first half of Michaels's fiscal year; this half occurs from March-August. It will make Michaels once again a private company after being public for seven years. This will allow it the "financial flexibility" to continue expanding its online ...

Told Ya!, Campaign Imminent: Ulta taps PR AOR around a year after CMO shift (Score 78)
Mar 9, 2021

After naming CMO Shelley Haus just over a year ago, beauty retail giant Ulta Beauty has appointed PR AOR Zeno, following a competitive review and effective February 1. This shift replaces incumbents Ketchum and SEEN group. This AOR hire also precedes Ulta's expansion into Targets, in which it will establish mini shops starting later in 2021. Ulta, which already operates over 1.2k of its own retailer stores, will begin in 100 Target stores and extend into several hundred more afterward. The...

Gen-Z, Millennial Digital Opps: Beyond Meat set to increase spend to promote new burger as CMO departs (Score 72)
Mar 9, 2021

Beyond Meat (Beyond) had a successful year in 2020 as it increased YOY revenue by 37%, per its recent earnings report. This was primarily due to an 85% increase in Q4 retail sales as consumers did more in-store shopping in 2020 because of the coronavirus pandemic. Beyond is releasing the Beyond Burger 3.0 this spring and will support it with a "robust marketing program," per executives. The campaign will promote the health benefits and taste of Beyond Burger 3.0. We received word that Beyo...

Campaign Imminent: Terminix taps new media, creative AORs after hiring CMO
Mar 9, 2021

After naming a new CEO and residential business CMO last year, Terminix conducted a competitive agency review, which concluded in the appointments of partners The Martin Agency (TMA) and Mediahub. TMA's full-funnel creative duties will include TV, performance marketing and digital, and Mediahub will handle all accompanying media work. Terminix's aggressive growth plans will likely lead to an overhaul of its past brand marketing strategy. Its new AORs will reevaluate its entire marketing mix. ...

Millennial Digital Opps: Pret A Manger searches for global creative agency (Score 49)
Mar 9, 2021

Pret A Manger (PAM) is searching for its first creative agency partner. The remit will cover Europe, Asia and the US. The selected agency will focus on improving the customer experience and online marketing. The search reportedly began this month, and is expected to wrap up by May, so start reaching out soon. This follows chief customer & growth officer Dan Burdett joining the team late last year.  **Burdett is located in the UK, so we are unable to provide you with his email address.** ...