Female Gen-Z Opps: Fabletics continues retail expansion amid significant spend increase
Apr 6, 2021

Female-oriented clothing (primarily) e-retailer Fabletics.com is continuing to open up to new operations possibilities; its leaders expect to open 24 new brick-and-mortars in the US in 2021. This latest of its expansion efforts will bring the brand's total US retail presence to 74 locations. New store openings in 2021 will be in NC, TX (two locations), AL, MD, MI, KS, VA (three), CO, OR, AZ, CA (three), MA and IA. Many stores will introduce new shopping experience, a brand new, interactive...

Gen-Z Parents Opps: OurFamilyWizard taps first CMO (Score 77)
Apr 6, 2021

OurFamilyWizard (OFW), a platform that makes co-parenting easier between separated/divorced parents, named Bridgette Haymaker as its first CMO in March 2021. She will initially focus on adding new customers, strengthening customer experience across all touchpoints and deepening relationships with the parents and professions that rely on OFW's services. The company is looking to scale its business significantly in and after 2021. In her most recent role as Total Expert's product VP, Haymaker o...

Campaign Imminent: Grace Farms Foods taps PR, creative AOR shortly after launch (Score 53)
Apr 6, 2021

D2C subscription service Grace Farms Foods (GFF) recently added Magrino to its roster to work on creative programming and brand awareness development via PR strategies and marketing campaigns. GFF just launched in February, so it hasn't advertised nationally yet; however, the AOR hire signals that this will change soon, though. The company's socially conscious strategies will appeal to Gen-Z and millennials, among whom subscription boxes are also popular. GFF's products include coffee, tea...

Gen-Z Opps: National Vision's digital ad spend spikes after dropping in 2020
Apr 6, 2021

National Vision (NV)'s digital and omni-channel initiatives are progressing, as mentioned by execs in its latest earnings call. The company's ad spend dropped in 2020 due to the pandemic, but execs plan for 2021 spend to return to pre-pandemic amounts. It had a successful Q4 despite the coronavirus; during the past quarter, NV's net revenue grew by more than 23%. According to iSpot, the company only utilizes national TV to promote America's Best; to support this brand, it has spent approxi...

Town of Richmond, VT issues RFP for website development, design and implementation
Apr 5, 2021

Due Date: May 10, 2021 (questions due April 13) Scope of Work: The Town of Richmond seeks to engage the services of a qualified firm to provide design and content management services for a new website. The town’s goal is to create a website that successfully promotes our brand, facilitates a user-friendly environment for accessing municipal services, and simplifies content management while meeting high standards for design quality and visual appeal. The new website will serve as the public...

Louisville, KY's Transit Authority of River City issues website development RFP
Apr 5, 2021

Due Date: April 30, 2021 (questions due April 16) Scope of Work: The Transit Authority of River City operates 223 buses on 41 routes in Jefferson, Bullitt and Oldham counties in Kentucky as well as in Clark and Floyd Counties in Southern Indiana. TARC provides more than 14 million passenger trips a year with fixed route and paratransit service and operates with 630 employees, including 382 drivers. With momentum toward a more robust transportation system, increased desire from the public, ...

Gen-Z, Millennial Parents Opps: McDonald's appoints Hispanic media shop (Score 67)
Apr 5, 2021

McDonald's announced it tapped Lopez Negrete Communications  and Canvas Worldwide to provide Hispanic media communications. The two agencies created a unit called Navigation Blvd. to service McDonald's. The team will be responsible for US media planning, strategy and consumer insights. This is the first agency appointment since the company hired CMO Alistair Macrow last summer.  According to iSpot, McDonald's spent around $66m on national TV ads YTD, just 47% of the $140.5m spent in this c...

Gen-Z Media Opps: Express continues paid social spend increases
Apr 5, 2021

Retailer Express, continues to be impacted negatively by the global pandemic; however, during the past quarter, execs in its latest earnings call reported the company began rolling out its loyalty program. They also reallocated marketing dollars to drive brand awareness, resulting in a 54% increase in paid social channel engagement. Since these efforts went so well, sellers should particularly reach out soon to secure last-minute 2021 ad dollars via this channel. Express is also investing in ...

Male Gen-Z Opps: Red Robin shifts to digital-only strategy, significantly increases spend (Score 49)
Apr 5, 2021

Many restaurants experienced significant negative effects of the global pandemic, and burger chain Red Robin (RR) has been no exception. Despite this, its digital/social media spend has risen. Execs mentioned in their latest earning call that the company's Q4 2020 revenues dropped by 34% YOY. However, RR is beginning to further leverage digital marketing strategies "that are more effective and less expensive," especially when it comes to social media initiatives. Execs are particularly please...

Campaign Imminent: Fair taps first CMO & CXO after landing first funding round (Score 80)
Apr 5, 2021

To be fair, to be fair, to be faaaaair - interest-free loan provider Fair named Toni Harrison as its first CMO, effective March 2021. Founder and CEO Khalid Parekh mentioned that the company has "disruptive" marketing plans for its launch over the coming months, which I expect to lead to forays into various advertising channels. Harrison, most recently the managing partner and PR president at Ten35, has also served in total-market, multicultural strategy positions at consumer brands such as P...