Campaign Imminent: My/Mochi taps strategic, creative AOR following CMO appointment (Score 78)
Aug 11, 2023

Sales Lead: My/Mochi recently named Terri & Sandy as its lead strategic and creative The agency will lead a marketing and branding reboot. Initially, T&S will focus on driving sales, engagement, and engagement with a refresh of all digital and social content. T&S will work with My/Mochi's other agency partners to develop and execute a new fully integrated marketing campaign. I figured that an agency review would follow the recent hire of CMO Brigette Wolf. Wolf plans to con...

B2B, BFY Opps: Miyoko's Creamery taps CEO with marketing background, surpasses FY 2022 digital spend (Score 32)
Aug 11, 2023

Sales Lead: Stuart Kronauge, a seasoned marketer, recently joined Miyoko's Creamery as its CEO. Kronauge was most recently the CEO at The Juice+ Company and, before that, the CMO at Beyond Meat. She has also served in several marketing roles at Coca-Cola. At Miyoko's, Kronauge succeeds former CFO and interim president Jon Blair. The company will likely: Implement strategy shifts Continue increasing spend Conduct agency reviews Target demographic: ...

Male Opps: Blizzard's Overwatch launches campaign as spend skyrockets (Score 61)
Aug 11, 2023

Sales Lead: It's snowing ad dollars since Blizzard Entertainment recently teamed up with John Cena on a campaign for Overwatch 2. The company enlisted Twitch streamers and ended up getting the broadcast in front of over 65k concurrent Twitch stream viewers. The announcement showed viewers that the new Overwatch season will feature Cena as the voice actor for a character called The Enigma. Blizzard also hacked into the Twitch streamer partners' streams by overlaying messages with tid...

Campaign Imminent: Tractor Beverage Company taps new AOR as digital spend skyrockets (Score 31)
Aug 11, 2023

Sales Lead: Tractor Beverage (TB) recently selected Movement Strategy as its social and influencer AOR. The agency will now handle account management, content development, and influencer marketing in order to support TB's mission and products. Movement Strategy will design its social media efforts around engaging TB's current fanbase and build a stronger community to eventually lead to stronger brand engagement. Movement Strategy has launched work for the company already, TB's first...

Hydration Brands YTD Spend Report: August 2023
Aug 10, 2023

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--> Below you'll find a chart of hydration brands (drinks, powders, etc) and their spending habits in digital and TV. The pursuit of hydration in the US (and of preventing/getting rid of those pesky hangovers) has exploded in the last few years and more brands are getting into the crowded field. While some key contacts are provided below, visit the Winmo profiles of the brands (via links) to find additional contac...

Parents Opps: Texas Roadhouse loses CMO (Score 45)
Aug 10, 2023

Sales Lead: After twenty years of being with Texas Roadhouse (TR), CMO S. Chris Jacobsen has parted ways with the company. The company first hired Jacobsen in 2011, and it promoted him to CMO in 2016. TR has yet to announce a reason for the departure and/or a replacement, but we will of course keep you updated. The company will likely: Need additional marketing assistance in his absence Shift strategy and spend Seek new agency partners Target demographic:  ...

B2B Opps: CrossMed taps first CMO, starts investing in digital display (Score 70)
Aug 10, 2023

Sales Lead: CrossMed Healthcare named Sara Orr as its first-ever CMO in July 2023. Before her most recent stint as the founder and CEO at Omnio Marketing, Orr served as the marketing director at Fusion Medical Staffing. The company will likely: Implement strategy shifts Continue ramping up digital display spend Make forays into additional ad channels Conduct agency reviews Target demographic:  Business DMs in the healthcare industry, especially those in ...

Campaign Imminent: Georgia Natural Gas taps new strategic, creative AOR (Score 48)
Aug 10, 2023

Sales Lead: Georgia Natural Gas (GNG) recently appointed Tailfin as its strategy and creative AOR. As AOR, the agency will now handle and drive strategy, creative execution, and messaging. Tailfin will reportedly launch new campaign creative for GNG later in 2023. The agency's ECD, Alex Saiz, will lead this account and will focus on explaining benefits and pricing in a way that makes sense instead of dressing up its offering in "cliches or cutesy campaigns," per Tailfin founder Greg...

Millennial, Gen-X Opps: Denny's taps marketing VP (Score 65)
Aug 10, 2023

Sales Lead: Kristen Zucks Didier joined Denny's as its marketing VP in July 2023. Zucks Didier joined from CEC Entertainment, where she served as the senior brand strategy director. Now, she leads Denny's brand strategy, guest insights, and marketing planning. The company will likely: Adjust strategy Keep increasing national TV spend Return to higher digtal spend Seek new agency partners Target demographic:  Millennials and Gen-X Additional r...

Male Sports Opps: Las Vegas Raiders tap new top marketer (Score 52)
Aug 10, 2023

Sales Lead: The Las Vegas Raiders assigned its top marketing role, that of marketing SVP, to Kristen Banks, effective July 2023. Banks was previously the VP of digital product marketing for the Ultimate Fighting Championship. The Raiders have rolled out several new initiatives uh as LEED Gold Certification at Allegiant Stadium, premium 2023-season suite options, and an innovative partnership with nZero. The nZero deal allows the possibility to track Allegiant Stadium's water co...