Sales lead: This will affect the company's digital strategy & may lead to additional agency hires.  Steve Madden (SM) picked up January Digital as its digital AOR in October 2023. The agency will handle digital strategy development, execution, and investment. SM previously worked with January Digital's consulting arm, January Consulting, on media strategy and marketing measurement. Target demographic: Gen-Z & millennial women The company will likely: Revise digital mar...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Good Feet (GF) named Doug Zarkin its first-ever chief brand officer, effective October 15th, 2023. Zarkin most recently served as CMO of Pearle Vision. At Pearle Vision, Zarkin was responsible for field marketing, CRM, retail experience, and merchandising.  Target demographic: Gen-Xers  The company will likely: Continue moving ad dollars from digital to national TV Review the current...

Sales lead: Contact the new CMO now to offer ad space & agency assistance.  Bentley Systems (BS) selected Kristin Fallon as its new CMO in September 2023. Fallon most recently served as global brand head of GE Healthcare. In her previous role, Fallon led corporate brand, thought leadership, storytelling, advertising, and digital.  Target demographic: Businesses that need infrastructure engineering software The company will likely: Keep increasing digital spend Divers...

Sales lead: This hire will likely lead to spend & agency roster shifts.  Mars Petcare (MP) created a new position by hiring Najoh Tita-Reid as chief brand & experience officer. Tita-Reid most recently served as Logitech's CMO.  In this newly-created position, Tita-Reid is responsible for growth and improving the customer experience.  She does not officially begin until November 20th, 2023. **We are unable to confirm Tita-Reid's email address until she officially begins. Pleas...

Sales lead: These DM shifts will affect the company's marketing strategy & agency roster.  Hydrow hired Craig Tello as chief experience officer in September 2023. Tello most recently served as content strategy head at EA.  He is responsible for content strategy and engaging new/existing customers.  Hydrow also promoted Diana Cino to CMO. Cino joined the company earlier this year as sales & marketing SVP.  She is tasked with helping Hydrow reach new customers ...

Sales lead: Contact the new CMO for more details about his future plans. Nasuni hired Asim Zaheer as CMO, effective October 2023. Zaheer most recently served as CMO of Glassbox.  He is tasked with leading go-to-market strategy and growth.  Target demographic: Businesses that need cloud storage The company will likely: Keep increasing digital spend Try new ad channels Build out the agency roster Digital and social insights (digital ad spend, effectiveness, impr...

Sales Lead: Afia, a company that makes Mediterranean food, recently established a new manufacturing facility and headquarters in expanded to Taylor, TX. The company will likely start bolstering advertising efforts once it ramps up manufacturing enough. Afia also landed a $3m Series A funding round earlier this year. The funding went toward starting to scale the company's core product line and opening a new manufacturing facility and headquarters; it may also end up going toward ramp...

Sales Lead: Smartsheet just launched a campaign designed to show how it supports change for organizations. Made by creative AOR SS+K and media agency partner Noble People, the campaign rolled out across digital, broadcast, and regional OOH work. The OOH installments kicked off in Seattle and Chicago for now, and it will probably expand into additional markets within the coming months. The company will likely: Continue ramping up ad efforts Keep increasing natio...

Sales lead: Reach out now to offer ad space ahead of the campaign.  Harmless Harvest (HH) appointed Mekanism as its first integrated AOR. The agency is tasked with creating a brand awareness campaign.  Madwell was previously the company's creative AOR.  Target demographic: Gen-Zers & millennials The company will likely: Keep increasing digital spend Invest in additional ad channels Partner with influencers Digital and social insights (digital ad spend, effecti...

Sales lead: This will impact the company's creative strategy & may lead to additional agency changes.  Hyatt picked up VMLY&R as its global lead creative agency in October 2023. The agency is tasked with helping the company reach a more diverse audience. This does not affect World of Hyatt's relationship with Ogilvy.   Target demographic: Gen-X & millennials  The company will likely: Continue increasing digital spend Launch an ad campaign/release fresh creative work ...