Digital Education Opps: Promethean hires marketing chief (Score 50)
May 31, 2022

Promethean hired Jennifer Foreman as CMO, effective May 2022. Foreman most recently served as the SVP and global head of growth marketing of Trax Retail. She brings CMO experience from her time leading marketing for Denovo Ventures. In her new role, Foreman will be responsible for all marketing operations, community relations, partnerships, growth and sales. Promethean offers education technology and software.  According to Pathmatics, Promethean earned 1.9m impressions YTD through desktop...

Campaign Imminent: Steamboat taps new creative agency partner (Score 51)
May 31, 2022

Steamboat Ski & Resort Corporation has named Fortnight Collective as AOR to handle brand strategy and full creative and production services. The agency's first work for the resort will reportedly roll out this fall, so sellers should get in touch soon to secure last-minute ad dollars. We may also see additional agency reviews. Right now, Steamboat is preparing for its upcoming 60th anniversary. Fortnight will highlight its heritage, the 60 years that have passed, the snow and terrain and i...

Gen-Z, Millennial Opps: Pepsi ends decade-long Super Bowl halftime show sponsorship (Score 62)
May 31, 2022

Update: Shortly after debuting a new, cola-infused pepperoni pizza (more below), Pepsi has made another major move, announcing that it has ended its ten-year sponsorship with the Super Bowl halftime show. The brand will reportedly concentrate more of its media spend on digital while traditional broadcast TV audiences dwindle. The Super Bowl's halftime show has a variety of challenges from social media, streaming and other digital mediums. People are starting to connect less with TV advertisin...

Male Gen-Z, Millennial Media Opps: Miller Lite gears up for summer with beer-infused charcoal
May 31, 2022

Miller Lite (ML) kicked off summer 2022 with a new product called Beercoal. The brand claims this is the first-ever beer-infused charcoal. It comes in a 4-pound bag and is intended for standard charcoal grills. This is part of a campaign called "Summer Loves Beer," which will be supported by video ads. The brand is also rolling out patriotic packaging ahead of Memorial Day and the Fourth of July holidays. ML will likely increase spend to promote these initiatives, so sellers should get in tou...

Accounts on the Move Recap: Week of May 23 - 27, 2022
May 31, 2022

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. You can also access a 2022 YTD list here.  As ever, you can see a list of the Top ...

Decision Makers on the Move Recap: Week of May 23 - 27, 2022
May 31, 2022

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry An...

Campaign Imminent: Wynk taps creative, media AORs (Score 75)
May 27, 2022

Wynk, a relatively new spiked cannabis seltzer brand, named Mischief as creative AOR and No Fixed Address as media AOR. The agencies' first work for Wynk will reportedly launch later this year, so sellers should get in touch soon to secure ad dollars. This assignment comes alongside a reinvigorated effort to get Wynk a larger share of the booming cannabis beverage sector, poised to be worth $1b in US sales by 2025, per Brightfield Group research.  The review also concludes just months a...

Millennial, Gen-X Media Opps: High Noon launches campaign for Memorial Day vacationers
May 27, 2022

Canned vodka brand High Noon (HN) just released a campaign to celebrate Memorial Day with positive affirmations for viewers' vacations. Made by AOR Preacher, the work will continue running on broadcast and streaming TV; it also includes social media, OOH and paid search elements. Sellers should contact soon to secure last-minute ad dollars. This campaign launched just as HN released a limited-edition "pool" pack with two new flavors. It also dropped brand swimsuits made possible by a colla...

Sonendo taps PR shop to raise awareness for GentleWave (Score 20)
May 27, 2022

Sonendo recently appointed Crowe PR as its AOR. The agency will manage strategic communication, thought leadership, messaging and media relations. It will also be responsible for helping the company build brand awareness among endodontists and consumers. Sonendo is a dental technology company best known for its GentleWave System.  According to Pathmatics, Sonendo earned 158.8k impressions YTD through Facebook ads. It placed 100% of these ads directly onto facebook.com. It spent about $1.2k...

Female Gen-Z, Millennial Opps: Glossier loses CEO & CMO amid spend decreases (Score 50)
May 27, 2022

Glossier announced that its CEO & founder, Emily Weiss, is stepping down. Effective immediately, chief commercial officer Kyle Leahy will take over as CEO. Leahy joined Glossier last November from Cole Haan, where she served as the NA EVP & GM. CEO Weiss will remain involved as executive chairwoman of the board. In other news, the company's CMO, Ali Weiss, is leaving the company in July. I am not sure about Glossier's plans for the CMO position, but we will be sure to update you once any news...