Millennial Opps: Disney shuttering stores, advertising D2C with exponential ad spend increases
Mar 15, 2021

Before the end of 2021, Disney will reportedly have shuttered 20% (so 60+) of its brick-and-mortar retailers in favor of its eCommerce business. At the end of the year, Disney's leaders will consider additional store closures. For now, the company has not yet announced which of its locations will close this year. Its ShopDisney site will experience improvement, and its product options will expand to include goods that are more essential right now: more adult apparel, streetwear, home products...

Campaign Imminent: Booking Holdings DMs prepare for increases in demand, ad spend as COVID-19 vaccines become available
Mar 15, 2021

In their most recent earnings call, execs of Booking Holdings (BH) described that the company's decreasing spend will pick back up when consumers start traveling again with the safety offered by the coronavirus vaccine. BH's performance marketing channels remain active, and its marketing team has worked hard on campaigns and messaging that will roll out "when the time is right to encourage people to travel once again and use our services." Leaders expect BH's spend to continue dropping YOY...

Emerging Brands: March 8 - 12, 2021
Mar 15, 2021

Each week, Edge is bringing you a quick round-up of the emerging brands from the previous week. It will live on the homepage & will be updated every Monday. You can access this week's chart here or simply use the info below. Full 2021 List here (broken out by month + includes the full 2021 list) <!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--> Company/Brand Date Published News Edge Article Tiger...

Digital Opps: McCain Foods taps marketing VP amid spend increases (Score 53)
Mar 15, 2021

McCain Foods (MF) brought Tracy Hostetler in last month to serve as marketing VP. Hostetler comes from Perdue Farms, where she served in the same position. Keep an eye on this company because this hire may lead to marketing strategy adjustments and possibly agency appointments.  According to Pathmatics, MF earned 48.7m impressions through Facebook ads (41%), Instagram ads (24%), mobile display ads (23%), desktop display ads (9%) and desktop video ads (3%). It placed the majority (69%) of t...

Mental Health Opps: Crisis Text Line taps first CMO (Score 60)
Mar 15, 2021

Crisis Text Line (CTL) selected Mishka Pitter-Armand as its first CMO in February 2021. Pitter-Armand previously served as Girl Scouts's brand and product marketing VP and lead its brand revitalization. Keep an eye out for CTL's marketing strategy to shift and its spend to increase. The company helps people manage eating disorders, election stress, the global pandemic, anxiety, emotional abuse and depression. Pathmatics estimates the company has spent $126.4k on digital ads YTD. The ove...

Gen-Z, Millennial Opps: Array taps CMO amid service launch (Score 72)
Mar 15, 2021

Array welcomed Jeff Tobler as its new (and seemingly first) CMO on March 1 (since he's their one CMO, does this count as a Tobler-one?). Tobler joined from Warner Bros., where he served as the SVP of publicity, communications and social media of its worldwide television division. Now, Tobler will handle all brand, marketing and communications strategy aspects for Array Filmworks, Array Alliance, Array Crew and Array Releasing.  Additionally, less than a year has passed since Array appointe...

Campaign Imminent: Cracker Barrel taps creative, media AOR (Score 85)
Mar 15, 2021

Cracker Barrel (CB), the chain of combined restaurants and stores, concluded a review by appointing Dentsu as its new creative and media AOR. Effective January 2021, the agency's responsibilities now include strategic, creative and paid media. This AOR hire replaces incumbent Havas Chicago. We suggested this company's roster would shift when it appointed CMO Jennifer Tate in September 2020 and again when CB dropped The Richards Group from this review in November 2020. In response to the...

Accounts on the Move Recap: Week of March 8
Mar 12, 2021

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. As ever, you can se...

Decision Makers on the Move Recap: Week of March 8
Mar 12, 2021

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  Please save this post if you would like to return to it quickly via mobile or d...

NV Department of Wildlife issue RFP for media advertising and marketing services
Mar 12, 2021

Due Date: April 15, 2021 (questions due March 25) Scope of Work: The State of Nevada Purchasing Division, on behalf of the Nevada Department of Wildlife (NDOW), is seeking proposals from qualified vendors to provide public relations/marketing/advertising services in Nevada. The resultant contract will cover the majority of advertising expenditures for the NDOW. This contract will be used to help in NDOW's outreach efforts that include promoting boating safety and education, the sale of hun...