Sales Lead: TrueCar recently debuted an effort in which car owners utilized social media to tell stories about the wild, embarrassing, gross, and therefore hilarious things they've done while driving. The initiative consists of various episodes that have rolled out across Instagram, YouTube Shorts, and TikTok. It was designed to coincide with National True Confessions Day earlier in March, but TrueCar will launch additional episodes in the coming months. The company will likely: ...

Media Sales Lead: J. Jill (JJ) has started testing and optimizing new marketing channels and increasing ad spend. It has particularly been bolstering paid social video channel initiatives since these efforts have earned high ROI. The company has also started working more closely with influencers in the size inclusivity category. The goal is to utilize "compelling products and brand proposition" to "further penetrate our targeted customer segment," according to president and CEO Claire Spoffor...

Sales Lead: Online chef-to-consumer platform Shef announced national expansion plans after having landed a $73.5m Series B funding round in 2022. The campaign has plans to launch nationwide later in 2023. So far, Shef has raised $102.3m in funding, and the recent round included $7m in venture debt. With the new funding, Shef will reportedly seek to help more local cooks seeking to make small businesses out of their culinary talents. The company will also focus on the needs of ...

Sales lead: This appointment will affect the company's marketing strategy & may lead to additional agency hires.  Heartland Dental (HD) named Fusion92 AOR in March 2023.  The agency will handle media, creative, & strategy for HD's network of dental offices. Media duties include strategy, planning, buying, execution, & analytics.  Creative duties include web & UX design, research, strategy, & execution.  HD's target demographic: Dental groups that need administrativ...

Sales Lead: Per execs in its latest earnings call, Famous Footwear (FF) has started prioritizing consumer marketing and experience. The company's main goal is to align its product offerings, store experience, digital presence, and marketing approach to more effectively reach millennial parents. The brand will likely: Return to higher digital spend Target demographic:  Millennial parents, especially moms Additional strategy insights: FF's parent c...

Sales Lead: Within the past year, The Children's Place (TCP)'s digital spend has skyrocketed; it will continue to increase throughout 2023. By the end of 2023, TCP's leaders hope to have become better positioned to service Gen-Z's and millennials' omnichannel shopping preferences. The company also invested and transformed its marketing function, shifting to a data-driven strategy. Part of this shift will involve increasing the marketing investments in its Gymboree brand in order to ...

Sales lead: Get in touch to help this company promote the rebrand.  FuboTV has rebranded by shortening its name to Fubo and debuting a new logo.  It also launched an ad campaign called "If Sports Fans Built a Streaming Service." The creative features celebrity athletes Kevin Garnett and Mark Sanchez.  The campaign will be supported through national TV and digital display ads.  Fubo worked with Maximum Effort on the campaign.  Fubo's target demographic: Male millennial sport...

Sales lead: Get in touch to offer ad space & agency assistance.  BIC Consumer Products recently launched a campaign called "All Shave, No Clog" to promote its new Easy Rinse razor.  It will be supported across CTV, YouTube, Facebook, TikTok, and Instagram.  The ads feature celebrity influencers Eric Andre and Annie Murphy.  BIC is specifically targeting Gen-Zers & millennials with this campaign.  In other news : BIC named M Booth & Associates PR AOR in March 2023. The...

Sales lead: This promotion will affect the company's marketing strategy & agency roster.  BrightStar Care promoted Teresa Celmer to CMO, effective March 2023. Celmer joined the company in 2019 as marketing VP. She is now responsible for vision, leadership, and execution of all marketing operations.  BrightStar's target demographic: Gen-Xers looking for in-home care for their elderly parents The company will likely: Revise marketing strategy Review the agency roster ...

Sales lead: This promotion could lead to agency reviews or spend shifts.  Zebra Technologies (ZT) named Rob Armstrong CMO, effective March 2023. Armstrong joined ZT in 2014 as senior director of Americas marketing He was promoted to marketing & channels SVP in 2021. **We have been unable to confirm Armstrong's email, but we will update the lead as we learn more.** ZT's target demographic: Businesses that need automation assistance The company will likely: Build out ...