Gen-Z Opps: Fiji Water launches first campaign in 5 years
Jul 13, 2021

For the first time in half a decade, Fiji Water has debuted a new campaign. Developed in-house by The Wonderful Agency, this campaign features Hans Zimmer's music and Taylor James's computer-generated designs. Four spots promote Fiji's purity, natural elements and connection to the Fijian islands. The campaign rolled out across YouTube, Facebook, Instagram, linear cable, OTT/CTV including CW, Hulu, Pluto and Tubi. It also includes a targeted consumer print and digital campaign. So far this...

Campaign Imminent: The Woodhouse Day Spa taps first AOR
Jul 13, 2021

The Woodhouse Day Spa recently appointed LRXD as its first-ever agency partner to create a full brand refresh including brand positioning, in-store visualizations and national, regional and seasonal broadcast, print and online ad campaigns. The agency's first work for Woodhouse are slotted to launch in the fall. According to Pathmatics, the company returned to digital advertising in April 2021 after not having used the channel in 2020. Woodhouse's estimated full-year spend of 2019 reached ...

Male Millennial & B2B Opps: Indeed increases spend following CMO hire (Score 77)
Jul 13, 2021

Indeed has been pumping dollars into its marketing budget since hiring CMO Jessica Jensen earlier this year. The company is likely attempting to capitalize on additional interest in its services, as many people lost their jobs during the Covid-19 pandemic. In other news, Indeed hired Rob Towne as digital marketing director in May from Purple Innovation, where he served as performance marketing director. Sellers should reach out to the new marketing DMs to offer ad space.  According to iSpo...

CO State Univ. issues RFP seeking full-service advertising agency
Jul 12, 2021

Due Date: July 30, 2021 (questions due July 16) Scope of Work: Colorado State University (CSU) is seeking an experienced full-service advertising agency for the development and implementation of an integrated brand campaign that will showcase the breadth of the institution’s offerings. This agency partner will create a repositioning for CSU in the higher education space that is unique, unprecedented, and memorable. Contact: Farrah Bustamante // farrah.bustamante@colostate.edu  RFP Link 

Accounts on the Move Recap: Week of July 5
Jul 12, 2021

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  Please save this page if you would like to return to it quickly. It can also be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  Access the list of account shifts from this week here. As ever, you can se...

Decision Makers on the Move Recap: Week of July 5
Jul 12, 2021

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  Please save this post if you would like to return to it quickly via mobile or d...

Momvertising Digital Opps: WaterWipes names global AOR amid spend increases (Score 11)
Jul 12, 2021

WaterWipes tapped Omnicom as its global AOR in July 2021. The company wanted to consolidate all of its work under one parent agency to make its messaging more consistent. Omnicom Media Group will take care of media buying, BBDO LA will provide creative, ORPG will manage PR and Velocity Commerce Group will take care of retail marketing. This replaces incumbent AOR Interpublic Group. The company is planning a big push for 2020, with a reported marketing budget o over $10m  According to Pathm...

Male Digital Opps: Aidells Sausage increases YTD spend
Jul 12, 2021

Aidells Sausage, a subsidiary of Tyson Foods, has been increasing digital spend for a couple of years. It has continued increasing spend so far this year, and shows no signs of slowing down anytime soon. Sellers, this looks like an excellent opportunity for those of you that can provide digital ad space. Start contacting this brand to secure some of these extra ad dollars.  According to Pathmatics, Aidells earned 74.9m impressions YTD through desktop video ads (38%), Instagram ads (32%), d...

Millennial Media Opps: Gold Peak ramps up ad spend, introduces new tagline
Jul 12, 2021

Coca-Cola brand Gold Peak (GP) has been ramping spend up so far this year. The brand also recently updated its packaging and debuted a new tagline, "Stay Gold." It is supporting the rebrand with a series of national TV ads. It has not returned to pre-Covid levels of spending yet, but it is on track to get there in the near future. Sellers should contact GP to see what types of ad space you may be able to offer.  According to Pathmatics, GP earned 336.6m impressions YTD through Twitter ads ...

Gen-Z, Millennial Momvertising Opps: Gardein significantly increasing digital spend
Jul 12, 2021

Gardein has gradually started investing more and more into digital advertising in order to reach a broader audience. Sellers able to offer high-ROI strategies among Gen-Z and millennials (mom-oriented skew) should get in touch soon to secure last-minute ad dollars for the rest of the year. So far this year, Pathmatics reports the food brand has spent roughly $3.1m on digital ads, already around double the roughly $1.6m it spent in all of 2020. Gardein's estimated full-year 2020 spend ($1.6...