Fanfix hires first-ever CMO (Score 65)

Sales lead: This company signals it is more focused on marketing going forward by creating this position.

• Fanfix hired Loren Piretra as its first-ever CMO, effective November 2023.
• Piretra most recently served as creators and marketing VP of Playboy. 
• As CMO, she is responsible for marketing, media strategy, brand positioning, and engagement.

Target demographic: Content creators/influencers & Gen-Zers

The company will likely:

• Start investing in national advertising
• Seek agency partners
• Focus on building initial brand awareness

Spend Insights:

• No national spend data has been reported for Fanfix by iSpot or Pathmatics.

Agency analysis:

• Opportunity: Contact the new CMO to see if you can pick up some Fanfix's business. 
  • We have not confirmed any current agency relationships for Fanfix.