Digital B2B Opps: Stardog hires new top marketer (Score 50)

Sales lead: This hire will directly impact the company's marketing strategy & agency relationships. 

• Stardog hired Sandy Terry as marketing VP in November 2023.
• Terry most recently served as marketing VP of Lovelytics. 
• She is now responsible for all of Stardog's marketing operations. 

Target demographic: Businesses

The company will likely:

• Ramp digital spend back up
• Try new marketing channels
• Build out agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Stardog spent approximately $64k on digital display ads YTD, down 45% from $114.1k spent in this channel during the same time period of 2022. 
• YTD data: 12m impressions via programmatic ads.
• 2021-2022 spend: Full-year spend increased by 16% from $102k in 2021 to $118k in 2022. 
• Ad location: It placed 100% of these ads programmatically through Google Display Network and Google DV360 onto sites such as pch.com, breitbart.com, rawstory.com, cnn.com, and nytimes.com. 

Agency analysis:

• Opportunity: Contact the new marketing VP now to secure top priority. 
• Current roster:
  • OutVox: communications

Insight Sources: Digital spend insights estimated by Adbeat.