Decision Makers on the Move Recap: Week of December 4 - 8, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Birdy Grey
Tanya Hersh
CMO
69
11/2023
Yes
Edge Lead
Consumer Marketing VP - Boosted Commerce
Fanfix
Loren Piretra
CMO
65
11/2023
Yes
Edge Lead
Creators & Marketing VP - Playboy
Guild Mortgage
Adam O'Daniel
CMO
59
11/2023
Yes
Edge Lead
Marketing SVP - Open Mortgage
IMAGE Skincare
Michele Snyder
Chief Marketing & Innovation Officer
55
10/2023
Yes
Edge Lead
Global Marketing SVP & GM - Dr. Dennis Gross Skincare
Merrell
Pallav Tamaskar
CMO
53
11/2023
Yes
Edge Lead
EVP & Managing Director - Myprotein
Pluralsight
Lisa Luscap
CMO
50
06/2023
No
Edge Lead
Digital Marketing & Self-Service VP - Pluralsight
Publix
Kevin Murphy
CEO
31
01/2024
No
Edge Lead
President - Publix
Pure Storage
Lynn Lucas
CMO
49
12/2023
Yes
Edge Lead
CMO - Cohesity
Verizon
Leslie Berland
CMO
74
01/2024
Yes
Edge Lead
CMO - Peloton
Walk-On's Sports Bistreaux
Laurie Curtis
CMO
50
12/2023
Yes
Edge Lead
Communications & Brand Integration VP - Denny's