Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Birdy Grey |
Tanya Hersh |
CMO |
69 |
11/2023 |
Yes |
Edge Lead |
Consumer Marketing VP - Boosted Commerce |
Fanfix |
Loren Piretra |
CMO |
65 |
11/2023 |
Yes |
Edge Lead |
Creators & Marketing VP - Playboy |
Guild Mortgage |
Adam O'Daniel |
CMO |
59 |
11/2023 |
Yes |
Edge Lead |
Marketing SVP - Open Mortgage |
IMAGE Skincare |
Michele Snyder |
Chief Marketing & Innovation Officer |
55 |
10/2023 |
Yes |
Edge Lead |
Global Marketing SVP & GM - Dr. Dennis Gross Skincare |
Merrell |
Pallav Tamaskar |
CMO |
53 |
11/2023 |
Yes |
Edge Lead |
EVP & Managing Director - Myprotein |
Pluralsight |
Lisa Luscap |
CMO |
50 |
06/2023 |
No |
Edge Lead |
Digital Marketing & Self-Service VP - Pluralsight |
Publix |
Kevin Murphy |
CEO |
31 |
01/2024 |
No |
Edge Lead |
President - Publix |
Pure Storage |
Lynn Lucas |
CMO |
49 |
12/2023 |
Yes |
Edge Lead |
CMO - Cohesity |
Verizon |
Leslie Berland |
CMO |
74 |
01/2024 |
Yes |
Edge Lead |
CMO - Peloton |
Walk-On's Sports Bistreaux |
Laurie Curtis |
CMO |
50 |
12/2023 |
Yes |
Edge Lead |
Communications & Brand Integration VP - Denny's |