Sales Lead: Future is in search of a new top marketer since Ray Elias departed in October 2022. Elias joined the company as CMO in December 2020 and now serve in the same role at Sorare. The company will likely: Need additional marketing support Continue increasing national TV spend Seek new agency partners, especially once it finds a new CMO Target demographic:  Older millennials and Gen-X Additional spending insights: Broadcast insights (TV...

Sales Lead: D2C intimates brand Adore Me (AM) recently announced that it will soon be acquired by Victoria's Secret (VS). The shift will allow VS to improve its customer shopping experience and bolster the modernization of its digital platform. AM's "Home Try-On" service will also become available to VS. It will also expand VS's fan base to include AM's 1.2m+ active customers. The deal is expected to close by the end of January 2023. The company (AM) will likely: ...

Sales Lead: Harman consolidated many of its AOR duties under one new agency partner, Havas Group. The agency will now lead brand strategy, creative, content, media, and production while providing selected social media and influencer marketing support. Havas's remit will include all brands, including JBL, Harman Kardon, and B2B products, services, and tech solutions. This announcement comes not long after Harman kicked off a CMO search; in July 2022, it parted ways with Ralph Santana...

Sales Lead: As of November 2022, Jeremy Tucker is the first-ever global EVP and CMO at Spin Master (SM). Most recently the CMO at Planet Fitness, Tucker will now manage the development of SM's brand positioning fundamentals such as style guides, visuals ID, copy, and naming. Additionally, he will oversee the creative asset creation process in line with SM's overall brand and product strategy, and he will oversee the company's global media mix global, partnerships, and agency relations...

Sales Lead: In the latest campaign for its luxury Grand Wagoneer, Jeep featured Derek Jeter, a former NY Yankees star. Made by creative agency partner Highdive, the campaign rolled out across TV, social, and digital media channels, and it will include print extensions in the future. Derek and his wife, fashion model and TV host Hannah Jeter, will promote the Grand Wagoner on their own social channels. Jeep doesn't see the pair as influencers or celebrity endorsers but "more as partn...

Sales Lead: ZitSticka, a personal care startup, recently announced that it will soon be acquired by D2C marketplace Heyday. The purchase closely follows ZitSticka's recent expansion into Ulta and Target stores. So far in 2022, ZitSticka has launched more than 400 new products. Since its founding three years ago, ZitSticka has expanded internationally past its original acne patch products; it now also makes health supplements, body washes, and other various topical products. ...

Sales Lead: In November 2022, Lacework named Meagen Eisenberg as its first-ever CMO to fuel its next phase of rapid growth. Eisenberg specializes in demand generation, marketing operations, marketing automation, and field marketing strategy and execution. She serves as an advisor to companies such as Redpanda Data, Loom, SumoLogic, and Styra. Lacework also landed a venture (series unknown) funding round in February 2022 that raised an undisclosed sum. The company will likely: ...

Media Sales Lead: Floor & Decor (F&D) has been increasing digital display spend since the beginning of 2021. Reach out to score some of these extra ad dollars.  Target Demographic: Gen-X & millennial do-it-yourselves Key spend Notes: TV spend increased from 2019 to 2020 but has remained relatively flat after that.  Digital spend has increased every quarter so far this year.  National Broadcast Analysis & Spend Breakdown: *Note that iSpot categorizes F&D as Retail Stores: Hom...

Media Sales Lead: Potbelly Sandwich Shop has been aggressively increasing digital display spend over the past three years. Per Potbelly's recent Q3 earnings report, the investment has paid off as customer engagement has improved. The company will continue increasing spend as long as it positively impacts sales.  Key Lead Takeaways: Reach out now to offer digital ad space. Target Demographic: Gen-Zers & millennials  Key Spend Notes:  Potbelly focuses on targeted digital ads with...

Sales lead: Reach out to this emerging company to offer ad space and marketing assistance.  WeGift named Brendan Miller CMO, effective November 2022. Miller most recently served as VP and global marketing strategy & operations head of Rapyd.  He will now lead the company's marketing strategy. The company also recently finalized a Series B funding round to support NA expansion.  WeGift's target demographic: Businesses that need assistance offering rewards, refunds, & rebates  ...