Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Firehouse Subs named Dena vonWerssowetz CMO, effective November 6th, 2023. vonWerssowetz most recently served as senior marketing director of international beverages at PepsiCo. In her new role, vonWerssowetz is responsible for all marketing duties and attracting new customers. Target demographic: Millennials & Gen-Xers The company will likely: Review the current agency roster...

Sales lead: Reach out to see if this company needs any more assistance. John Deere (JD) named Bader Rutter its PR AOR. The agency is tasked with storytelling for JD's US and Canada production and precision agriculture & small agriculture divisions.  Target demographic: Farmers & businesses that need agricultural machinery/equipment The company will likely: Ramp ad spend back up Increase promotional activity Make additional agency changes Broadcast insights (TV a...

Sales lead: Reach out to offer ad space & inquire about other agency opportunities.  Quest Nutrition (QN) named BBH creative AOR in October 2023. The agency is responsible for brand strategy and campaign development.  Target demographic: Gen-Z & millennials The company will likely: Continue increasing digital spend Launch an ad campaign Seek additional agency partners Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) YT...

Sales lead: Reach out to offer ad space & agency services.  Blue Nile (BN) lost its CMO, Charlie Severn, in October 2023. The company already replaced Severn with Amit Eldar. Eldar most recently served as new ventures VP of R2Net. **We are unable to provide Eldar's contact information because he is not located in the US.** Target demographic: Millennial women & gift-giving men The company will likely: Continue increasing ad spend Try new ad channels Review the a...

Sales lead: This appointment will likely lead to higher ad spending & possibly additional agency hires.  Wellstar Health System picked up Iris as brand strategy and creative AOR in October 2023. The agency is responsible for campaign development. Wellstar's chief communications & marketing officer, Rick Toller, departed in August. He is now the principal and founder of Centerline Strategic Communications Group. We will be sure to let you know as soon as Wellstar...

Sales lead: Get in touch now to help TMRW Sports prepare to launch TGL in January.  TMRW Sports selected Exverus as its media partner in October 2023. The agency is responsible for digital, traditional, and OOH media. We told you about TMRW hiring Jarrett Dube as CMO in June. TMRW's golf league, TGL, is scheduled to begin in January 2024. Target demographic: Male golf fans The company will likely: Run a launch campaign Start investing in national advertising Buil...

Sales lead: Start reaching out now to offer ad space for the upcoming campaign.  Georgia Aquarium (GA) named Doe-Anderson Advertising its AOR in October 2023. The agency is responsible for strategy, creative, and media. Doe-Anderson's first campaign is scheduled for spring 2024.  This replaces ASO Advertising.  Target demographic: Millennial parents The organization will likely: Ramp ad spend back up Revise creative/media strategy Build out its agency roster ...

Sales lead: Get in touch now to help Toyota promote its new sponsorship deal.  Toyota just entered a four-year deal to become the Official Automotive Partner of the NFL.  The automaker will utilize the NFL's platforms to increase brand awareness & customer loyalty.  Toyota and the NFL will also collaborate on promoting diversity and inclusion.  In other news: Toyota's top marketer, Lisa Materazzo, departed in September 2023. She is now the CMO of Ford.  We will be sur...

Sales lead: Reach out now to offer ad space. Thrivent selected mono as creative AOR in October 2023. The agency is responsible for marketing strategy, design, creative, and production. mono is also tasked with raising brand awareness and helping it reach younger consumers.  Target demographic: Gen-Xers & millennials with a male skew The company will likely: Ramp ad spend back up Launch an ad campaign Make additional agency changes Broadcast insights (TV ad cre...

Sales lead: Reach out if you can help this company build awareness.  Turtle Fur (TF) named Backbone its PR AOR in October 2023.  The agency will handle integrated PR, product launches, and affiliate marketing strategy.  Backbone is also tasked with boosting national brand awareness and sales.  We told you about TF's new marketing DMs in March.  Target demographic: Winter sports enthusiasts The company will likely: Build out aits igency roster Allocate funds toward ...