Campaign Imminent: Free Spirits Drinks taps global creative AOR to drive brand awareness (Score 50)
Mar 16, 2021

Free Spirits Drinks (FSD), an alcohol-free spirits brand, hired a global, cloud-based creative agency, UP THERE, EVERYWHERE to promote its US debut, increase brand awareness and assist with new product launches. Though this agency is based in Sweden, it is now the company's global creative AOR, meaning its appointment will affect FSD's US strategy and ad spend. After having launched the brand in late 2020, FSD's leaders have notable expansion plans for it. FSD founder and CEO Milan Martin ...

Sporting Goods Opps: Big 5 Sporting Goods cuts back on print ads
Mar 16, 2021

Big 5 Sporting Goods (Big 5) had an excellent year in 2020 seeing fourth quarter sales jump from $244m in 2019 to $290m, per its Q4 2020 earnings report. This was mainly a result of an increased interest in home gym equipment, golf, tennis, hiking, camping and fishing products, due to the coronavirus pandemic pushing consumers outside. The company reduced selling and administrative expenses by $1m in Q4. Execs said this was mainly because it cut print advertising significantly.  According ...

Gen-Z Hospitality Opps: Landing taps first CMO amid spend increase (Score 63)
Mar 16, 2021

Moving assistance company landing selected Helen Huang as its new (and seemingly first) CMO, effective February 2021. Huang came from SoFi, where as VP and head of Lending marketing, she ran marketing for all of its Lending businesses. Additionally, in January 2021, Landing landed (ha!) a $45m Series B funding round that, according to Crunchbase, raised its total valuation to $145m. Both this CMO hire and this funding round will likely result in continued higher ad spend. YTD, Pathma...

Momvertising Opps: Carter's cuts back on marketing promotions, focuses on digital events (Score 57)
Mar 16, 2021

Carter's increased ad spend in Q4, which was primarily due to increased digital spending, per its Q4 2020 earnings report. It is doing fewer promotions, and instead is simply showing its products to consumers. The company believes digital ads provide the highest ROI and drive more traffic to its website. eCommerce has flourished since the beginning of the pandemic, so Carter's launched a new mobile app and improved its website design. Carter's also started hosting virtual marketing events wit...

MI State Housing Development Authority issues advertising, media services RFP
Mar 15, 2021

  Due Date: April 14, 2021 (questions due March 23) Scope of Work: The Michigan State Housing Development Authority (MSHDA) is seeking an organization authorized to do business in Michigan to provide advertising and media services to enhance its state and local promotions efforts and requires assistance in performing functions that extend the authority’s public relations and marketing capabilities. The selected contractor will provide services related to advertising and media account(s)...

LA Dept of Health issues RFP for Russian media outreach campaign production
Mar 15, 2021

Due Date: March 22, 2021 (this is fast, but the RFP was just released Friday, March 12) Scope of Work: The Eastern European Middle Eastern (EE/ME) Underserved Cultural Communities (UsCC) subcommittee was established under the Mental Health Services Act for the purpose of increasing mental health access and reducing disparities for the EE/ME Community that resides in the County of Los Angeles. The EE/ME UsCC subcommittee has identified the need for increased awareness and knowledge of menta...

Gen-Z Digital, Social Opps: Neighborly taps CMO amid surge in demand (Score 63)
Mar 15, 2021

Neighborly selected Roger Chacko as its new chief strategy and marketing officer, effective March 2021. He will now lead the all of the company's strategy and marketing divisions, so spend will likely rise under his leadership. Chacko joined from OPG, having previously served as CMO (2018) and chief commercial officer (2018-2019) at Planet Fitness. He replaces Lisa Zoellner, Neighborly's incumbent CMO of four years, who departed in February 2021 for a board advisor role at LYNX. Additional...

VA's Shenandoah Beerwerks Trail issues tourism digital marketing services RFP
Mar 15, 2021

  Due Date: March 29, 2021 (questions due March 22) Scope of Work: The Shenandoah Beerwerks Trail (a program of the Greater Augusta Regional Tourism Board (GART)) is seeking proposals from qualified firms to provide digital marketing and social media services. The purpose of the proposal is to increase awareness of the Shenandoah Valley (defined as the Beerwerks Trail footprint which is currently: the cities of Harrisonburg, Staunton, Waynesboro, Lexington, Buena Vista and the Counties ...

DC, NY Millennial Opps: Union Square Hospitality in search of new CMO (Score 48)
Mar 15, 2021

Union Square Hospitality (USH), a restaurant group which largely operates in DC and NY, is in search of a new CMO to create and develop a brand narrative to drive brand awareness. This marketing leader will lead USH's online (which includes social media) and offline channels in order to retain brand consistency. We assume this new CMO will replace Rani Yadav, the company's incumbent of just over a year, who has not announced next steps. USH built a commissary kitchen in NYC to fuel growth ...

Gen-Z Opps: Gaia's event efforts to pick back up in 2021
Mar 15, 2021

Health- and planet-oriented living media producer Gaia experienced a drop in business in 2020, as its execs reported in their most recent earnings call, since the global pandemic led to so many event cancellations. Its spend also dropped dramatically in 2020 due to this. However, since Gaia already has 2021 scheduled events booked, ad spend will likely pick back up this year. The company's existing marketing efforts are seeing traction across the board. So far this year, Pathmatics reports...