Female Gen-Z, Millennial Opps: Etsy launches campaign amid significant spend increases
Jul 14, 2021

Etsy's new Olympics ad cleverly compares artists' lonely paths to athletes' struggles, speaking to both of these interests for viewers. Both artists and athletes "strive for excellence" and "look to make a name for themselves." Created by 72andSunny NY, the ads will air until early August on all NBC properties, including mobile and digital. Sellers able to offer relevant ad space should get in touch soon to secure last-minute ad dollars. YTD, iSpot reports Etsy has spent approximately $22....

Gen-X, Digital Opps: Preferred Hotels & Resorts loses CMO amid spend declines (Score 20)
Jul 14, 2021

Preferred Hotels & Resorts lost its CMO Kristie Goshow in June to KSL Resorts, where she will serve as chief commercial officer. Goshow spent a little more than three years as Preferred's top marketer. Keep your eyes on this company as the next CMO may review its agency roster and shake-up the marketing strategy. We will be sure to update you once we confirm a replacement.  Per Pathmatics, Preferred earned 19.2m impressions YTD through Facebook ads (54%), desktop display ads (41%) and mobi...

BFY Gen-Z Media Opps: Little Caesars launches campaign to promote new plant-based pepperoni
Jul 14, 2021

Little Caesars (LC) recently added plant-based pepperoni to its topping options in order to better serve better-for-you (BFY) and diet-restricted consumers. The company's "Planteroni Pizza" is the first-ever plant-based pepperoni pizza sold by a national chain. For now, it's available online and in test physical locations in the cities and suburbs of LA, NYC, Miami, San Fran and Detroit. The pizza is reportedly not only healthy but boasts an authentic, bold, natural pepperoni taste. Of cou...

Gen-Z Media Opps: Hinge launches first campaign from new creative agency partner
Jul 14, 2021

Dating app Hinge doubled down on its "Designed to Be Deleted" tagline in a new multi-million campaign in which users break up with their own dating profiles. According to a statement, the campaign was designed to promote how Hinge can help people find meaningful connections and successful relationships quickly. It was made with advertising agency Opinionated. Sellers should get in touch sooner rather than later to secure last-minute ad dollars. According to iSpot, Hinge has spent approxima...

Millennial Digital Opps: LendingHome announces new CMO amid spend increases (Score 61)
Jul 14, 2021

LendingHome hired Cherie Yu as its CMO earlier this year. Yu brings experience from her time as Lyft's local marketing head. It also brought in Shannon Raymer as marketing director from Imaginuity, where she served as account director. These hires signal LendingHome is committed to investing in marketing going forward.   According to Pathmatics, LendingHome earned 6.4m impressions YTD through Instagram ads (99%) and desktop display ads (1%). It placed the majority (99%) of these ads site d...

Female CA, TX Opps: SusieCakes taps first digital marketing VP (Score 60)
Jul 13, 2021

SusieCakes (SC) appointed Kaitlin Reiss as its first digital marketing VP in June 2021. Before her most recent position as Metabolic Living's eCommerce head, Reiss was the CMO at Edible Arrangements.  As a result of this hire, I expect SC to increase its ad spend, especially via digital channels and via localized advertising around its bakeries in CA and TX. SC's target demographic has a strong female skew. Agency & martech readers - As you know, newly hired marketing heads often conduc...

Millennial Media Opps: Yosemite Conservancy hires new CMO (Score 73)
Jul 13, 2021

Non-profit Yosemite Conservancy (YC) hired Kimiko Martinez, the former CMO at Latinx for Social Movement, as its chief marketing and communications officer in June 2021. Martinez replaces Jennifer Miller, YC's last CMO, who departed in 2020 after around 11 years. Since it's been so long since the organization hired one, this new CMO likely will shake up its strategy notably. According to Pathmatics, YC hasn't invested in digital ads since spending around $9.8k in 2020, up 9% from the rough...

Male Gen-X, Millennial Media Opps: Jeep releases campaign for 2021 Grand Cherokee
Jul 13, 2021

Jeep is promoting the new 2021 Grand Cherokee with a campaign called "Wildly Civilized." It will be supported across social media, digital and TV during big sporting events. The campaign is set to run though August. Jeep worked with creative shop Highdive on the campaign. Sellers, there may still be time for you to provide ad space, so reach out soon.  According to iSpot, Jeep spent around $84.2m on national TV ads YTD, more than double the $40.4m spent in this channel during the same time...

Male Millennial, Gen-Z Opps: Invisalign increases ad spend (Score 27)
Jul 13, 2021

InvisAlign has continued investing in digital and national TV ads. The company started ramping spend up in 2019 and kept adding dollars to these channles during the pandemic. It is showing no signs of slowing down anytime soon, so sellers should start contacting this company if you can provide ad space.  According to iSpot, InvisAlign spent around $7.6m on national TV ads YTD, a 21% increase from $6.3m spent in this channel during the same time period of 2020. Full-year spend increased 7% ...

BFY & B2B Opps: Beyond Meat launches new product amid skyrocketing digital spend
Jul 13, 2021

Beyond Meat (BM) is expanding, well, beyond burgers; it recently launched plant-based chicken tenders at 400 indie restaurants. The product will support smaller restaurants hit by the pandemic, and it comes amid a chicken shortage.  So far this year, Pathmatics reports BM has spent roughly $334.7kk on digital ads, already 91% of the roughly $366.2k it spent in all of 2020. The company's estimated full-year spend ($366.2k) reached 84% more than that of $198.5k in 2019. BM has earned around ...