Millennial, Gen-X Parent Opps: Virgin Voyages promotes kid-free vacations in new campaign (Score 44)
Jun 1, 2022

Virgin Voyages (VV) just dropped a new campaign promising parents a kid-free vacation. "No Kids On the Ocean" was made by Special US. Sellers should get in touch sooner rather than later to secure last-minute ad dollars, especially those able to offer high-ROI among parents. iSpot reports that VV returned to national TV advertising earlier in 2022; so far this year, the brand has spent approximately $10.5m on commercials. VV's 2022 commercials have aired during shows such as The First 48, ...

Gen-Z, Millennial Media Opps: Nationwide features H.E.R. in new creative work
Jun 1, 2022

Nationwide released a 30-second spot featuring its newest celebrity influencer, H.E.R. The spot will air on cable networks such as TBS, A&E and TNT. It will also be released onto Roku, Amazon and Hulu. Additionally, the spot will be supported through social, digital and audio placements. Nationwide worked with creative AOR Ogilvy on this campaign. The company is currently adjusting its marketing strategy to reach Gen-Zers and millennials more effectively. It will reportedly even start experim...

Guaranteed Rate extends bowl game sponsorship (Score 76)
Jun 1, 2022

Guaranteed Rate (GR) extended its title partnership with the Fiesta Bowl Organization for four more years. This will allow the company to continue hosting the Guaranteed Rate Bowl, which is played between a Big Ten and a Big 12 team at Chase Field in Phoenix, AZ. As the bowl game's official financial partner, GR will receive in-stadium exposure and on-site activation. The partnership will also include digital and social media content. No financial details have been made public. We told you ab...

Told Ya!, B2B Opps: RingCentral taps PR AOR amid spend increases (Score 52)
Jun 1, 2022

RingCentral appointed Finn Partners as its US PR AOR. The agency has been tasked with helping the company build brand awareness of its phone and video services. Finn will also manage thought leadership, product communications, media & analyst relations and events. This replaces incumbent shop Golin. We predicted a possible review in January when we told you about RingCentral's new chief operating officer.  According to Pathmatics, RingCentral earned 259.6m impressions YTD through desktop d...

Entrata hires CMO amid spend decreases (Score 49)
Jun 1, 2022

Entrata hired Nico Dato as CMO in April 2022. Dato most recently served as the marketing EVP of Podium. He was PeopleKeep's marketing director prior to that. In his new role, Dato will be responsible for expanding Entrata's marketing capabilities to fuel international and domestic growth. Entrata operates a property management software service. Keep an eye on this company because this hire will affect its marketing strategy and could lead to agency appointments.  According to Pathmatics, E...

Gen-Z, Millennial Opps: Audible taps global media AOR amid significant digital spend increase (Score 49)
Jun 1, 2022

Audible recently concluded the review we reported in December 2021 by appointing Wavemaker as its new global paid media AOR. The audio app previously worked with various agencies for media planning and buying. Wavemaker will now work to help Audible reach a wider audience with a "nuanced, individualised approach," per chief financial and growth officer Cynthia Chu. ID Comms supported this review. According to iSpot, Audible has allocated roughly $11m toward national TV commercials YTD, dow...

Campaign Imminent: Las Vegas Convention & Visitors Authority approves largest-ever FY budget for 2022-23
May 31, 2022

Update: The Las Vegas Convention & Visitors Authority (LVCVA) just approved a $398m budget for the 2022-23 fiscal year, the largest spending plan in its 67-year history. This budget is 14% more than the $349m budget it had for its 2019 pre-pandemic fiscal year. The organization reigned in spending during the pandemic's worse days, so it's time for a return to heavier advertising. The LVCVA will focus on marketing Las Vegas for tourism and conventions.  Sellers should contact soon to secure...

Osram Sylvania taps agency for automotive business (Score 22)
May 31, 2022

Osram Sylvania (OS) appointed Fitzco as the full-service agency for Sylvania Automotive. The agency will handle brand strategy, analytics, creative and media in NA. Pile and Company handled the search process. Keep an eye out for some fresh creative work.  Per Pathmatics, OS earned 20.9m impressions YTD through mobile display ads (36%), desktop display ads (30%), desktop video ads (17%) and Instagram ads (16%). It placed the majority (83%) of these ads directly onto sites such as carcareki...

Crunch Fitness appoints creative AOR (Score 22)
May 31, 2022

Crunch Fitness (CF) named Familiar Creatures creative AOR in May 2022. The agency has been working with the company on a project basis since last year. It will mainly focus on creating TV and radio ads for CF. We told you about the "Crunch Mode" campaign that Familiar Creatures created for the company earlier this year.  Per Pathmatics, CF earned 104.8m impressions YTD through Facebook ads (70%), desktop video ads (12%), desktop display ads (9%), mobile display ads (6%) and Instagram ads (...

HotelPlanner hires first-ever chief strategy officer (Score 59)
May 31, 2022

HotelPlanner created a new position by naming Neil Valentine chief strategy officer in May 2022. Valentine most recently served as the CRO of Lucency. He brings marketing experience from his time as Partner Fusion's CMO. In this new role, Valentine will be responsible for the company's growth strategy, sales, marketing and partnerships. He will report to president & COO Bruce Rosenberg.  According to Pathmatics, HotelPlanner earned 4.9m impressions YTD through desktop display ads (82%), mo...