Athlete Opps: TB12 launches new campaign celebrating Tom Brady
Feb 18, 2022

TB12 recently honored Tom Brady and his accomplishments with a full-page ad in Sports Illustrated's issue commemorating Brady's retirement. Of course, there is also a TB12 ad in the issue, along with three digital ads that ran on socials. Sellers able to get the brand in front of male, athletic consumers should contact soon to secure last-minute ad dollars. Tom Brady and his body coach, Alex Guerrero, built the TB12 Method, which helped him heal from an injury and has since evolved into a ...

Female Gen-Z, Millennial Digital Opps: Ballet Beautiful retains PR AOR (Score 16)
Feb 17, 2022

Ballet Beautiful (BB) announced it is retaining Rubenstein Associates as its PR AOR. The company is focused on brand development and bolstering its digital footprint, which it believes Rubenstein can help it achieve. BB was founded by professional ballerina Mary Helen Bowers in 2010. It offers ballet-inspired workout classes and apparel.  According to Pathmatics, BB earned 959k impressions YTD through Facebook ads (97%) and desktop display ads (3%). It placed the majority (97%) of these ad...

Male Gen-X, Millennial Media Opps: Toyota kicks off "Born for This" campaign (Score 50)
Feb 17, 2022

Toyota debuted its "Born for This" campaign with a 60-second spot during the Winter Olympics. It followed up with another 60-second spot that aired during the Super Bowl. The campaign is scheduled through the spring and will be supported across linear TV, online video, print, cinema, OOH and experiential channels. It will also utilize social media such as Facebook, Reddit, TikTok, Instagram, Pinterest, Latin Up, Snapchat, Yelp and Twitch. Saatchi & Saatchi, Conill Advertising, Burrell Communi...

Ikea loses CDO, opens first smaller store (Score 48)
Feb 17, 2022

Ikea recently lost its top digital marketing exec; Umesh Sripad departed earlier in 2022 after having as CDO for two years. We will, of course, let you know about a replacement. The company also recently started creating smaller brick-and-mortars in downtown cities. It's starting with San Francisco since foot traffic in this location has declined due to the pandemic. Sellers able to offer localized ad space in and around San Francisco should get in touch soon to offer support. Per iSpot...

Gen-Z, Millennial Opps: Shopko Optical taps new CMO as spend declines (Score 71)
Feb 17, 2022

Eye care office chain and eyewear brand Shopko Optical named Jennifer Spaeth Nobui as CMO in January 2022. She now leads and oversees the development and execution of Shopko's marketing strategy. Spaeth Nobui replaces Cathleen Bald, who departed in May 2021 after having served as the company's CMO for over a year. Spaeth Nobui was most recently the senior marketing director and regional sector leader for Kimberly-Clark's family care business. Since she will shift Shopko's strategy around, kee...

Gen-Z, Millennial Opps: Clown Shoes Brewing features refreshed packaging in new campaign
Feb 17, 2022

Clown Shoes Brewing (CSB) has traditionally used comic art label to attract attention, but now the brand has redesigned its cans. It is still using art, but the art is less prominent so that the brand might be more recognizable. Work promoting the new packaging is centered around social and digital media, so sellers should get in touch sooner rather than later to secure last-minute ad dollars.  I briefly mentioned that CSB is relying on social and digital channels; to support these efforts...

Gen-Z, Millennial Opps: Neiman Marcus launches 3-month-long fundraising campaign in celebration of Black History Month
Feb 17, 2022

In honor of Black History Month, Neiman Marcus (NM) teamed up with the Fashion Scholarship Fund in support of the Virgil Abloh "Post-Modern" Scholarship Fund, which Abloh himself created in 2020. The company also scheduled in-store activations that include a celebration at 14 locations of Abloh's design legacy. To support this new effort, NM kicked off a three-month-long point-of-sale fundraising campaign in all of its 37 stores. The company will reportedly direct proceeds to both the aforeme...

NYC Opps: Nordstrom celebrates Black History Month with the first pop-up under its own brand
Feb 17, 2022

Nordstrom recently debuted an effort for Black History Month in an NYC pop-up installation that puts Black-Owned Brooklyn on center stage. The digital publication is centered around Brooklyn-based businesses, and the marketplace itself features eight of them. Featured businesses include Chen Burkett New York, Heavy Metals NYC, Breukelen Polished, Savant Studios and Sarep + Rose. Nordstrom has opened many pop-ups in the past, but this is the first one curated under its own new brand, Jummy's P...

Colgate-Palmolive kicks off multi-year oral health campaign (Score 21)
Feb 17, 2022

Colgate-Palmolive (CP) announced it allocated $100m towards a multi-year oral health campaign. The company claims about 50% of people experience oral disease, which reportedly contributes to other conditions such as heart disease, diabetes and cancer. The campaign is called "Know Your OQ," which means know your oral health quotient, and it is set to last for five years. Consumers can take an assessment at KnowYourOQ.com to find out their OQ score. Contact CP for more information because this ...

Male Gen-Z Opps Update: Gatorade launches first major marketing effort under new CMO (Score 68)
Feb 17, 2022

Update: Gatorade's new "Fuel Tomorrow" effort was, well, fuel by the NBA All-Star Game; it's the first major marketing push under Kalen Thornton. Made by TBWA \ Chiat \ Day, it launched across TV, streaming and digital, focused on young people, particularly teenagers and Gen-Z. The ad is part of an initiative to provide money and resources to community, Gatorafde's first time putting money and resources behind its values. Reportedly, the brand expects to give $10m to existing and new commu...