Digital Media Opps: Travelport taps new CMO amid branding shift
Sep 22, 2020

Travelport, parent company of brands such as GTA, Galileo, Worldspan, GDS, Travelport Airline IT Solutions and THOR, selected a new CMO, Jennifer Catto, in September. Catto previously served in the same role at Telaria, where she's credited with launching the Telaria brand and, within 24 months, successfully establishing it as the recognized leader in connected TV. Now, Catto will elevate Travelport's brand via enhancing lead generation and defining and communicating a new confident, compelli...

Momvertising e-Commerce Opps: YDesign Group's new CMO at ideal outreach point (Score 79)
Sep 22, 2020

YDesign Group, a group of online-led retailers, appointed its first CMO, Anne Berger, in February 2020; previously Hornblower Cruises's corporate marketing VP, she now leads teams across brand and performance marketing, creative, analytics, e-Commerce and product management. Her optimized multi-channel marketing strategy realizes consistent profitable growth, strengthens brand/competitive positioning and builds an improved customer experience. Additionally, in September 2020, YDesign promo...

Male Gen-Z, Millennial Opps: Dickies launches new ad campaign amid digital display ad spend boost
Sep 22, 2020

In its first global marketing campaign, America's heritage workwear brand Dickies features creatives and working people wearing its items. Its DIY spirit, influenced by pandemic-related restrictions, "United by Inspiration, United by Dickies" uses images shots via Zoom video and film tech. According to iSpot, the brand hasn't invested in national TV since spending around $729.8k in H1 2020, targeting male sports enthusiasts, particularly millennials and Gen-X, with top targeted shows inclu...

Gen-Z, Millennial Parents Media Opps: Invisalign ramps up digital ad spend, hires multiple digital marketers (Score 27)
Sep 22, 2020

InvisAlign, subsidiary of Align Technology, has substantially increased digital display ad spend over the last year. The company made some adjustments to its marketing team in July 2020. Specifically, it hired partnership marketing manager Heather Hobbs from Client Savvy and senior manager of brand and digital marketing Caroline Bell-Luehrs from Cirtrix and promoted digital marketing specialist Shaun Provost to consumer digital marketing manager.  According to Adbeat, out of the $2.4m Invi...

Gen-Z, Millennial Opps: Meritage Homes's new CEO will start on Jan 1 (Score 51)
Sep 22, 2020

Meritage Homes is parting ways with Steven Hilton, its co-founder, chairman and CEO since 1985, who will retire as CEO on January 1, 2021 but will continue to provide guidance and oversight from its board of directors. He will be succeeded by Philippe Lord, who joined Meritage in 2008 and has since utilized his market experience to create a strategic and market research department, providing analysis and recommendations. He most recently served as the company's COO and EVP. According to ex...

Gen-Z, Millennial Momvertising Opps: Jenny Craig taps media AOR, CEO after CMO shift (Score 73)
Sep 22, 2020

After appointing CMO Gadi BenMark a year ago, weight management company Jenny Craig (JC) named Horizon Media's Horizon Next as TV media AOR, effective September. JC leaders started to look for innovative ways to succeed the global pandemic's "new normal"; hopefully Horizon Next will accelerate the company's growth in these trying times. JC needs an agency partner that relies on data-driven insight, advanced analytics and a unique buying strategy. This shift replaces incumbent media partner Ge...

Gen-Z, Millennial Digital Opps: Absolut Vodka ditches national TV ads as it ramps up digital spend (Score 61)
Sep 22, 2020

Pernod Ricard subsidiary Absolut Vodka has shaken - but not stirred - up its marketing strategy by shifting national TV ad dollars to digital display ads. It also recently made a few adjustments to its marketing team. Recent hires include:  brand manager Anuj Chhabra (May 2020) from Diageo and brand marketing director Reshma Dhati (June 2020) from PepsiCo. Additionally, Pernod moved brand manager Jamie Rath from Martell Cognac & Avion Tequila to the same position with Absolut Vodka. These mar...

Male Gen-Z, Millennial Media Opps: Dave & Buster's launches first national campaign (Score 72)
Sep 21, 2020

Dave & Buster's (D&B) has been very busy in 2020 despite the dent coronavirus has put in in the chain's business this year. First it hired SVP & CMO Brandon Coleman in February 2020, who then named Mother NY creative AOR. It is now releasing the first work from the agency in its first ever national advertising campaign, titled "Ding Ding Ding." The campaign will be supported across national TV, digital and social media. The agency is also updating the brand with new a logo, typographic system...

Gen-Z, Millennial Male Opps: Essentia Water in search of CMO amid CEO hire, ad spend drops (Score 63)
Sep 21, 2020

Essentia Water is in search of a new CMO since Karyn Abrahamson, its incumbent of half a decade, departed in July 2020. During her tenure, Abrahamson evolved Essentia's brand strategy that transformed the traditional beverage company to a loved lifestyle brand relevant to its millennial target demographic. Of course, we will let you know if and when Essentia selects a replacement. In June 2020, the company appointed CEO Scott Miller. Previously the holder of the same title at Tampico Bever...

Campaign Imminent: Sallie Mae taps creative AOR after hiring CMO, increasing ad spend (Score 71)
Sep 21, 2020

Education-focused financial services company Sallie Mae (SM) named GYK Antler as its creative AOR; keep an eye out for new campaign work. This shift closely follows the company's appointment (April 2020) of CEO Jonathan Witter, who previously served as Hilton's chief customer officer. Additionally, SM promoted Donna Vieira, its EVP and CMO for a year and a half, to EVP and chief commercial officer (September 2020); her responsibilities now include top line revenue growth along with product...