Media Edge: 19 Crimes launches new product, campaign
Apr 26, 2023

Media Sales Lead: In 19 Crimes's latest campaign, a miniature Snoop Dogg shows viewers how to relax. The brand also launched a Snoop Dogg action figure, all part of an effort to promote its latest wine launch. Made by Observatory, "A New Way to Chill" was designed to bolster awareness of 19 Crimes's new Sauvignon Blanc, Cali Blanc. The campaign rolled out across TV, YouTube TV, and social media. 19 Crimes invested in a very similar initiative last year with Martha Stewart. Key Lead Takeawa...

Gen-Z, Millennial Opps: Burgerfi revamps customer experience, hires CMO (Score 78)
Apr 26, 2023

Sales lead: Get in touch if you can help this company with bolstering the customer experience.  BurgerFi revealed during its recent Q4 earnings report that it is currently focused on improving the customer experience.  The chain launched a new mobile app, website, and loyalty program late last year.  This will allow it to collect data to target consumers directly.  It is also offering exclusive benefits to members such as a secret menu.  In other news: Burgerfi hired Ci...

PacSun hires marketing DM amid spend declines (Score 66)
Apr 26, 2023

Sales lead: These hires will likely lead to spend shifts & agency changes.  PacSun hired Cristina Ceresoli as VP & marketing head in March 2023. Ceresoli most recently served as SVP & CMO of Altar'd State.  This appears to be PacSun's top marketing position. The company also hired Tyler Crawford as digital marketing director in February 2023.  Crawford joins from Torrid where he served as senior marketing, growth, and performance manager.  Target demo...

Simply Good Goods focuses on growth under new CEO (Score 68)
Apr 26, 2023

Sales lead: Reach out if you can help this company grow & improve online sales.  Simply Good Foods (SGF) disclosed during its recent Q2 2023 earnings report that its primary focus is brand growth.  The company plans to accomplish this through marketing, media, innovation, and category management.   It is also working on improving its eCommerce business through digital marketing.  However, SGF plans to slightly lower decrease SG&A expenses in 2023, which means it will be looking fo...

Conair taps brand communications AOR (Score 22)
Apr 26, 2023

Sales lead: Agency appointments commonly follow one another, so reach out now to be top-of-mind.  Conair named DeVries Global US brand communication AOR in April 2023. The agency will handle brand/product communications, media relations, and influencers.  The remit includes Conair's entire brand portfolio.  Target demographic: Gen-Xers & millennials with a female skew The company will likely: Form new influencer partnerships Increase promotional activity Review age...

NTWRK hires marketing DM amid spend declines (Score 66)
Apr 26, 2023

Sales lead: This hire may lead to spend shifts or agency hires.  NTWRK named Dan Grossman VP & marketing head in March 2023. Grossman joined from Snapchat, where he served as consumer marketing head.  We told you about NTWRK's new CSO in December.  Target demographic: Gen-Zers & millennials  The company will likely: Ramp up digital ad spend Diversify ad placement Outsource some marketing duties to agency partners Digital and social insights (digital ad spend, ...

Gen-Z & Millennial Opps: Levi's hires marketing chief amid YTD spend increases (Score 69)
Apr 26, 2023

Sales lead: This hire will directly impact the brand's marketing strategy & agency roster.  Levi Strauss appointed Kenneth Mitchell as CMO of the Levi's brand, effective June 5th, 2023. Mitchell most recently served as Snapchat's first-ever CMO. He is tasked with building brand equity, increasing market share, and handling all marketing operations.  We told you about Levi's 150th-anniversary campaign earlier this year.  Target demographic: Gen-Zers & millennials The brand ...

Campaign Imminent: Devils River Whiskey taps new creative AOR (Score 28)
Apr 25, 2023

Sales Lead: Devils River Whiskey (DRW) recently named Romph & Pou as its creative AOR to spearhead brand development and national marketing strategy. The agency will initially focus on bolstering brand awareness for the whiskey, drive trials for its eight current whiskey expressions, and position the company's San Antonio, TX distillery as a "must-visit" destination. The company will likely: Launch campaigns soon Implement strategy shifts Return to higher spend Seek ad...

Gen-Z, Millennial Opps: Farfetch taps CMO, significantly increases digital spend (Score 66)
Apr 25, 2023

Sales Lead: Nick Tran recently became the CMO at Farfetch. Tran is headquartered in the UK, but since he will oversee all global marketing functions, his hire will impact Farfetch's US strategy. He joined from TikTok, where he served as the global head of marketing. The company will likely: Implement strategy shifts Keep increasing spend Seek new agency partners Target demographic:  Gen-Z and millennials Additional spending insights: Digit...

Campaign Imminent: The NFL taps media AOR (Score 36)
Apr 25, 2023

Sales Lead: The National Football League (NFL) just awarded its $30m global media account to Horizon Media, concluding the review we reported late last year. The agency now handles strategy, planning, activation, and measurement. Muster Consulting led this review. This shift replaces incumbent lead strategy media agency partner OMD and digital buying agency partner Tinuiti. Horizon will assume all of these duties. The agency will initially focus on helping determine th...