Litchfield Park, AZ is in need of marketing services
Sep 28, 2021

Due Date: October 8, 2021 Scope of Work: The City of Litchfield Park is seeking qualified firms/individuals to be considered for marketing services for the Litchfield Square development project, consisting of approximately 30 acres of mixed-use land in the heart of the city. The selected firm/individual shall be knowledgeable in all areas of marketing mixed-use developments in large metropolitan areas. Extensive knowledge of marketing and marketing analysis of retail, office, entertainment...

NYC's Campaign Finance Board seeks graphic design services
Sep 28, 2021

Due Date: October 29, 2021 Scope of Work: The New York City Campaign Finance Board is requesting proposals for graphic design, formatting and pre-press production services for the New York City Voter Guide, 2022-2025. A non-mandatory proposers’ conference will be held on October 6, 2021 at 1 P.M. and attendance is highly recommended for interested vendors. Contact: contracts@nyccfb.info  RFP Document *Per the issuer, vendors may obtain a copy of the RFP by sending an email to the add...

CA Highway Patrol seeks marketing, advertising campaign services
Sep 28, 2021

  Due Date: October 13, 2021 (questions due September 30) Scope of Work: The California Highway Patrol (CHP) has issued this RFP to obtain proposals for the development and implementation of a marketing campaign and advertising services. This project will involve the efforts of a professional contractor that can assist in the creation and development of cutting edge and cost-effective advertising activities in support of the CHP’s overall mission and the mission of the Impaired Driving ...

Gen-Z Media Opps: Lemon Perfect hires first CMO after foray into digital ads (Score 75)
Sep 28, 2021

Lemon Perfect (LP) welcomed its first CMO, Michael Smith, earlier in September 2021. In his most recent position as the head of marketing communications for PepsiCo's Water+ portfolio, Smith's team led Water+'s marketing campaigns, national retail promotions, content production, digital marketing and experiential initiatives. Considering this background, I expect LP's strategy will shift notably under Smith's guidance. Specifically, his hire could lead to higher ad spend and/or agency reviews...

Digital B2B Opps: Thinkific hires first CMO amid spend increase (Score 66)
Sep 28, 2021

Thinkific hired Henk Campher as its first CMO in September 2021. Campher comes from Hootsuite, where he was the corporate marketing VP and CSR head for about two years. The company created this position to support growth and organize its marketing strategy. Keep an eye Thinkific, because this hire signals it is committed to marketing going forward.  Per Pathmatics, Thinkific earned 166.8m impressions YTD through Facebook ads (56%), desktop display ads (24%), desktop video ads (12%), Instag...

B2B Media Opps: Latch taps first CMO after raising post-IPO equity (Score 69)
Sep 28, 2021

Effective July, Justina Omokhua joined keyless entry security system brand Latch as its first CMO. Omokhua joined the company from Endeavor, where she served as brand marketing SVP for just over two years. Her appointment shows that Latch is starting to focus more on advertising, so sellers should get in touch soon to Latch onto some ad dollars. Earlier in July, Latch also appointed Judy Matz as lifestyle marketing VP. This appointment occurred around a month after Latch raised $190m in...

Parents Media Opps: Getaway taps first CXO (Score 74)
Sep 28, 2021

Getaway (no, not Getaway Green) selected Carlos Becil as its first CXO in July. Becil previously served on the company's board and brings expertise from having served as the CMO at Coach and Equinox over the years. CXOs often affect marketing efforts, so especially considering Becil's marketing background, I expect his hire will lead to strategy shifts. The company also hired brand marketing manager Milana Baker in April. It's additionally been less than a year since Getaway landed a $4...

Campaign Imminent: The Dali Museum taps full-service AOR
Sep 28, 2021

FL-based The Dali Museum (TDM) recently named Dunn&Co as its AOR. Initially, the agency will focus on assisting projects such as market assessment, audience demographic research and media creation and execution. Sellers should get in touch soon to secure last-minute ad dollars from upcoming campaigns. So far this year, Pathmatics reports TDM has spent roughly $300 on digital ads. The museum's estimated full-year 2020 spend reached $41.6k, a huge spike from that of $2.2k in 2019. It had all...

Del Taco taps agency to help launch its loyalty program (Score 50)
Sep 28, 2021

We told you about Del Taco's (DT) marketing push to promote its new rewards program in July. We now have some additional details to tell you. DT tapped Cheetah Digital to help launch the Del Yeah! Rewards program. It will be responsible for app development, data analytics, customer targeting and messaging. The program will provide consumers with new offers, rewards and experiences.  According to Pathmatics, DT earned 268m impressions YTD through desktop video ads (53%), Instagram ads (28%)...

Progressive hires CMO amid national TV spend increases (Score 53)
Sep 28, 2021

Progressive announced Remi Kent will take over as CMO on November 1st, 2021. We told you about incumbent CMO Jeff Charney's retirement plans earlier this year. Kent will join from 3M, where she worked her way up through the marketing ranks, and most recently served as SVP and global CMO. Kent will be responsible for Progressive's $2b marketing budget and will report to CEO Tricia Griffith.  **We are unable to confirm Kent's email address at the time of publication because she does not star...