Gen-X, Millennial Media Opps: Puma appoints global creative AOR (Score 23)
Mar 9, 2023

Sales lead: This appointment will affect the company's creative strategy & may lead to additional agency shifts.  Puma named McKinney global creative AOR of its running and training division in March 2023. The agency reportedly won the account due to its experience with other shoe brands.  Pile and Company handled the search process for Puma.  Puma's target demographic: Millennials & Gen-Xers  The company will likely: Review its other accounts Launch fresh creative w...

Crunch Fitness announces leadership shuffle (Score 58)
Mar 9, 2023

Sales lead: These leadership shifts will affect the company's marketing strategy & agency roster.  Crunch Fitness (CF) promoted Chad Waetzig to CMO, effective February 2023. Waetzig joined the company in 2016 as marketing & branding EVP. He is responsible for growth, revenue, and retention.  The company created a new position by naming Molly Long the first-ever chief experience officer.  Long most recently served as private & emerging brands VP at 7-Eleven.  ...

B2B Opps: Waystar promotes marketing chief (Score 43)
Mar 9, 2023

Sales lead: This promotion will affect the company's marketing straegy & agency roster.  Waystar named Missy Miller CMO in January 2023. Miller joined the company in 2020 as commercialization VP and was promoted to marketing SVP in 2021.  Miller is responsible for brand awareness, client acquisition, engagement, and advocacy programs.  Waystar's target demographic: Health systems that need payment software The company will likely: Build out the agency roster Ramp ad ...

Millennial Media Opps: AMC Entertainment announces retail partnership with Walmart (Score 74)
Mar 9, 2023

Sales lead: Reach out to this company's DMs if you can help it promote its retail offerings.  AMC Entertainment recently announced a deal with Walmart to sell its ready-to-eat popcorn line.  AMC's popcorn line is currently available at 2.6k Walmart locations. It is available in three flavors: extra butter, classic butter, and lightly salted.  The company plans on forming additional retail partnerships as well.  AMC's target demographic: Millennials  The company will likely...

Male Sports Opps: Barstool loses top marketer (Score 56)
Mar 8, 2023

Sales Lead: Tom Boland parted ways with Barstool Sports earlier in March 2023, leaving the company without a marketing lead. Boland joined the company in June 2021 as its marketing VP and is now the CMO at Bojangles'. The company will likely: Need additional marketing support in his absence Shift its strategy Continue ramping up its partnerships and experiential activations Return to higher spend Conduct agency reviews Target demographic:  Male millenn...

B2B Opps: Datto parts ways with CMO (Score 36)
Mar 8, 2023

Sales Lead: Datto is now in search of a new top marketer since its former CMO, Brooke Cunningham, departed in December 2022. Cunningham joined Datto a year ago and now serves in the same role at inRiver. This shift comes not long after Datto was acquired for $6.2B in mid-2022, funded by Insight Partners. The company will likely: Need additional marketing support in her absence Shift its strategy Continue increasing spend Seek new agency partners, especially once it ...

Campaign Imminent: Vari taps new media AOR after promoting top marketer (Score 70)
Mar 8, 2023

Sales Lead: Vari, previously known as VariDesk, named 9thWonder as its media AOR. The agency will initially provide media strategy and buying services to better position Vari as a workspace furniture innovator through branding, awareness, and lead generation efforts. This shift closely follows Vari's August 2022 appointment of marketing SVP Kassie Dunaway. Dunaway joined the company in September 2019 as its marketing VP. Vari also named Ronak Kallianpur as its content an...

Male Opps: Hertz sponsors the 2023 FIA World Endurance Championship after hiring CMO (Score 50)
Mar 8, 2023

Sales Lead: Hertz is racing to the 2023 FIA World Endurance Championship (WEC). A new team, Hertz Team JOTA, will compete in the WEC and race at the 100th edition of the Le Mans 24 Hours. The team will show off outfits from Brady, retired quarterback Tom Brady's apparel line. Brady is a sponsor of the team; its vehicles and racing suits will feature Brady's name. He has also appeared in the ads in which Hertz promotes its electric vehicles (EVs). ​​​​​​​Advertising fo...

Male Millennial Opps: Athletic Brewing launches new product, campaign
Mar 8, 2023

Sales Lead: Athletic Brewing (AB) recently teamed up with Super Coffee on a pre-workout, coffee-based beverage product and launched a promotional campaign. The beer, dubbed "Suped Up," includes protein. It will reportedly use a test run at first and will stick around if it results in high ROI. Created by both companies' in-house team, the campaign shows people drinking while exercising. The campaign rolled out across social media platforms such as TikTok, Instagram, an...

CA's San Jose State University issues RFP for digital advertising services
Mar 8, 2023

  Due Date: March 29, 2023; no question & answer deadline was provided in the docs I have (but this doesn't mean one doesn't exist) Scope of Services: San Jose State University (SJSU) has issued this Request for Proposal (RFP) to invite qualified agencies to prepare and submit proposals to provide digital media buying services. The scope of this request is specific to DIGITAL ADVERTISING services. SJSU intends to enter into a contract with one or more Contractors for the remaining 2022-...