Sales lead: This looks like a great opportunity for those of you that can offer ad space or agency services.  General Assembly (GA) named Jourdan Hathaway CMO, effective December 2023. Hathaway most recently served as operations SVP of Wiley University Services. In her new role, Hathaway is responsible for brand, product, growth, demand generation, and revenue.  Target demographic: Millennials seeking courses in coding, data, business, etc The company will likely: Cont...

  Due Date: February 21, 2024; questions due February 14 Scope of Work: Ithaca Tompkins International Airport (ITH) invites proposals from experienced and innovative agencies for creating and managing a comprehensive radio advertising campaign. Our goal is to enhance our brand presence and promote our services to a wider audience through engaging and effective radio advertisements. Contact: Joyce Burk // jburk@tompkins-co.org RFP Link

Sales lead: Get in touch if you can help this company increase awareness.  StriVectin named 5W PR AOR in January 2024. The agency is tasked with improving StriVectin's brand awareness and market position.  It will also handle thought leadership and consumer activations.  In other news: The company hired Anncy Rowe as CMO in September 2023. Rowe most recently served as L'Oreal's marketing SVP.  Target demographic: Gen-X & millennial women The company will likely:...

Sales lead: Get in touch now to offer ad space and to see if COR needs any more agency help.  California Olive Ranch (COR) tapped Argonaut as creative AOR in January 2024.  The agency will handle strategic and creative leadership. Argonaut is also tasked with increasing brand awareness and separating COR from its competitors.  In other news: Stuart Beck joined the company as CMO in August 2023. Beck previously served as CMO of Soylent.  Target demographic: Gen-Xers...

Sales lead: Get in touch to offer ad space & inquire about other agency opportunities. Qdoba selected Leo Burnett as its creative AOR in January 2024.  The agency will handle all creative and production duties.  Leo Burnett's first campaign is not expected until early 2025.  We recently told you about Qdoba's expansion plans.  Target demographic: Millennials  The company will likely: Keep increasing digital spend (full-year spend increased by 45% from 2022 to 2023) ...

Sales lead: Reach out now to offer ad space & agency assistance. Brooklinen selected Laura Jacobs as CMO in January 2024. Jacobs joins from Faherty Brand where she served as head of marketing. She now leads all of Brooklinen's marketing operations. Target demographic: Millennials & Gen-Xers with a female skew The company will likely: Continue ramping up digital spend Try new marketing channels Seek agency assistance Broadcast insights (TV ad creative spend, ef...

  Due Date: February 21, 2024; questions due February 14 Scope of Work: Ithaca Tompkins International Airport (ITH) is seeking proposals from qualified digital advertising agencies to develop and execute a comprehensive digital advertising strategy. Our goal is to enhance brand awareness, promote our services, and increase customer engagement through effective online advertising campaigns. Contact: Joyce Burk // jburk@tompkins-co.org RFP Link

Due Date: January 29, 2024 (note that questions were due January 22, but the RFP was released on January 15 and we were just made aware of it) Scope of Work: The will receive sealed proposals for marketing and advertising services for the primary purpose of protecting and enhancing the military mission while reducing Santa Rosa County’s dependence on military missions. Contact: Tiffany Nolan // procurement@santarosa.fl.gov RFP Link

Sales lead: Contact the new CMO now to be top-of-mind. Life360 named Mike Zeman CMO, effective January 2024. Zeman joins from Square where he served as global head of integrated marketing. He now leads all of Life360's marketing initiatives. Target demographic: Millennial & Gen-X parents The company will likely: Increase ad spend Experiment with new marketing tactics Outsource some marketing duties to agency partners Broadcast insights (TV ad creative spend, e...

Sales lead: The acquisition may lead to spend shifts & agency reviews.  The Honey Pot (THP) is being acquired by Compass Diversified for a reported $380m. The deal will close in February following customary closing conditions.  The company will continue operating under its current leadership team.   THP's DMs claimed this will allow it to release new products, which will help it find new customers.  Target demographic: Gen-Z & millennial women The company will likely: ...