Gen-Z Momvertising Opps: Coppertone taps creative AOR amid spend increases (Score 43)
Mar 17, 2021

Okay, readers, this one is a pretty Huge deal - Huge NY was just named the creative AOR for sunscreen brand Coppertone. The agency will now handle integrated marketing responsibilities such as brand creative, retail support and activation. Huge's first Coppertone work will reportedly debut in early 2022. This review conclusion replaces Coppertone's former creative AOR of six years, Wunderman Thompson. According to iSpot, the brand hasn't invested in national TV since spending approximately...

Gen-Z Media Opps: Steve Madden significantly increasing spend
Mar 17, 2021

Shoe brand Steve Madden (SM) madden-ingly continues increasing its brand marketing. Its spend rose in 2020 despite the global pandemic, and execs reported in its latest earnings call that they plan to further increase it in 2021. Marketing spend is up roughly $15m in 2021 compared to 2019. SM also responded to the coronavirus by debuting a try-before-you-buy payment option and a buy online, pickup- in store service.  Over the past several months, the company hired influencer marketing m...

Gen-Z Parents Opps: Spin Master increasing paid social spend
Mar 17, 2021

Toy and entertainment company Spin Master (SM) is primarily promoting Digital Now, which represents 50% of its US marketing mix, and will continue doing so in 20211 with a digital-first strategy. Execs reported in its latest earnings call that in 2020, marketing spend dropped but marketing ROI doubled from previous years. This year, its marketing spend will pick back up. According to iSpot, SM's YTD TV spend of approximately $2.1m marks a 22% drop from the approximately $2.7m it had spent ...

Male Millennial Opps: FuboTV increases spend as sporting events pick back up (Score 43)
Mar 17, 2021

FuboTV experienced an 83% rise in revenues in 2020, according to execs in its full-year earnings call. The global pandemic caused months of little live sports TV, but sports programming notably returned in Q4. FuboTV's paid subscriber count grew 73% to 547.9k. Much of its 2020 growth was due to marketing investments, so to continue the upward tick in revenue, FuboTV's leadership will likely keep its marketing spend up this year as well. Specifically, execs detailed that they "definitely see a...

Parents Media Update Opps: J.M Smucker plans to increase spend in fiscal Q4 (Score 34)
Mar 16, 2021

Update: J.M. Smucker (JMS) announced it has improved sales and market share by adjusting its marketing investments to follow consumer behavior, per its recent earnings report. The company plans to increase marketing spend in its 2021 fiscal Q4, which started February 1st. It will focus on mass media, targeted digital ads and click and collect programs. Execs did not specifically disclose how much more it will spend on advertising, but it did not SG&A expenses are expected to rise by between 3...

Gen-Z Opps: Evian launches first campaign from new global creative AOR (Score 51)
Mar 16, 2021

French water bottle brand Evian has already debuted a global campaign made by W+K Amsterdam, its newly appointed global creative AOR. Though the agency is based in Amsterdam, its global responsibilities will affect Evian's US strategy. The campaign, "Drink True," consists of two spots. The first features star Dua Lipa, and the second features a local teenager, Manon Loschi. This creative will continue playing out throughout the rest of 2021 across TV, digital, social, OOH and point of sale in...

VA Foundation for Healthy Youth issues RFP for web/digital/design marketing services
Mar 16, 2021

Due Date: April 9, 2021 Scope of Work: The Virginia Foundation for Healthy Youth (VFHY) is seeking proposals to establish a contract or contracts through competitive negotiations for any or all of the following: website development, content management, social media, digital media development, web metric analysis, digital media buying, digital strategic planning and graphic art/design. This work is meant to address work associated with VFHY’s prevention messaging efforts, which can include ...

Campaign Imminent: Callaway Golf merges with Topgolf (Score 43)
Mar 16, 2021

Callaway and Topgolf have completed the merger we announced at the end of 2020, combining Callaway's global golf equipment market leadership and Topgolf's tech platform and access to golfers of all abilities. This deal allows both companies to pursue significant growth. View recent digital, TV and podcast ad spend, estimated respectively by Pathmatics, iSpot and Magellan, for both companies here. Demand for Callaway's golfing goods has picked back up since golfing is a social-distance-f...

Gen-X, Millennial Homeowners Opps: Floor & Decor increased drastically increases YTD digital spend
Mar 16, 2021

Floor & Decor (F&D) started increasing digital spend in 2020 and has continued this year. The company has also improved its CRM database which has allowed it to improve marketing efficiency. This has helped it find new customers and retain existing ones. Per its Q4 2020 earnings report, the CRM data has allowed it to create more personalized and relevant ads, and the company believes digital channels are the best way to reach the consumers.  According to iSpot, F&D spent around $1.6m on na...

Gen-Z, Millennial Opps: Noodles & Company increases digital spend to reach more consumers (Score 81)
Mar 16, 2021

Noodles & Company (N&C) is attempting to reach a broader ranger of consumers and it believes digital marketing will help accomplish this. Per its Q4 2020 earnings report, increased digital spend has resulted in higher e-mail open rates and better social media engagement. Sellers, this means ROI is very important for N&C, so keep that in mind when you reach out. We told you about N&C's expanded relationship with creative AOR Fortnight Collective late last year.  According to Pathmatics, N&C...