Gen-Z, Millennial Media Opps: Levi Strauss experiences high ROI from recent campaign (Score 74)
Jul 15, 2021

According to execs in its latest earnings call, Levi Strauss (LS) launched a multi-platform global marketing campaign, "Buy Better, Wear Longer," in April 2021 (see video above). The campaign teamed up with influencers such as Jaden Smith, Emma Chamberlain and Marcus Rashford. Reaction to the effort has reportedly "been overwhelming positive," having generated notable growth in the company's average daily social media brand consideration. To further elevate its brand, LS will continue increas...

Female Gen-Z, Millennial Opps: Lipton launches new campaign amid spend increases
Jul 15, 2021

Alright, here's the tea, folks. Lipton Tea recently featured T-Pain in a new campaign designed to help support Black-owned restaurants. Made by Ten35, the campaign is designed to reach Southern and African-American audiences. Sellers should get in touch soon to secure last-minute ad dollars for this initiative. According to iSpot, Lipton has allocated roughly $8m toward national TV YTD, up 36% from the roughly $5.9m it had allocated by this point of 2020. The brand ended up allocating roug...

Campaign Imminent: Valdo appoints new PR AOR
Jul 15, 2021

Winery Valdo tapped Colangelo & Partners as its new AOR to develop and execute a comprehensive communications strategy to advertise its sparkling wines to key media, trade and consumer stakeholders. An upcoming campaign will reportedly grow and leverage Valdo's US brand awareness. Sellers should contact sooner rather than later to secure last-minute ad dollars for the new campaign. Agency & martech readers - Since PR shifts often precede additional agency reviews, get in touch soon to s...

Emerging Brands: July 5 - 9, 2021
Jul 15, 2021

Each week, Edge is bringing you a quick round-up of the emerging brands from the previous week. It will live on the homepage & will be updated every week. You can access this week's this chart or simply use the info below. Full 2021 List here (broken out by month + includes the full 2021 list)   Company/Brand Date Published News Edge Article BeautyBlender 07/08/2021 Tapped CMO as digital spend skyrockets Edge ...

Gen-X, Millennial Media Opps: Strayer University taps CMO amid TV spend increases (Score 52)
Jul 15, 2021

Strayer University (SU) hired Meghan Rodgers as CMO in June 2021. Rodgers comes from Jack Welch Management Institute, where she held the same role. Keep an eye on this university as this hire will affect its marketing strategy and could lead to agency reviews.  **We have been unable to verify Rodgers' email at the time of publication, but will update Winmo as soon as we receive confirmation** According to Pathmatics, SU earned 367.5m impressions YTD through Facebook ads (35%), desktop v...

B2B Opps: GameSquare teams up with Dallas Cowboys, acquires NextGen
Jul 14, 2021

Gaming product marketplace GameSquare recently announced a multi-year gaming and e-sports partnership with the Dallas Cowboys; it also acquired online gambling services company NextGen Tech, which operates as Complexity Gaming.. Right now, GameSquare is growing via acquisition of e-sports influencer networks, pro e-sports teams and other assets and entities that serve the e-sports, gaming, sports and entertainment industries. It connects brands with e-sports communities. The Dallas Cowboys...

Digital Opps: Samsonite names PR AOR amid spend increases (Score 56)
Jul 14, 2021

Samsonite appointed M&C Saatchi Sport & Entertainment its PR AOR in July 2021. The agency we be tasked with building brand awareness and helping Samsonite capitalize on a heightened interest in travel, following the Covid-19 pandemic. M&C Saatchi will also lead strategic communications for the company. This replaces incumbent Hollywood Agency following a review.  According to Pathmatics, Samsonite earned 12.2m impressions YTD through Instagram ads (64%) and Facebook ads (36%). It placed 10...

Campaign Imminent: Budweiser taps AOR for upcoming NFT service launch
Jul 14, 2021

Budweiser has become the first client of VaynerNFT, which it named as the AOR for the non-fungible token (NFT) space. This agency, the new arm of VaynerMedia, will work with Budweiser on new NFT experiences for the beer brand's fans through entertainment, sports and music-based experiences. New work will reportedly launch later this year and will amplify Budweiser's brand assets such as ambassadors, sponsorship assets, merchandise, products and food/beverage assets through the Metaverse. V...

City of La Mesa, CA issues RFP for community engagement plan video production services
Jul 14, 2021

Due Date: August 16, 2021; questions due August 9 Scope of Work: The City of La Mesa is soliciting qualification packets from professional firms experienced and qualified to perform video production services in support of the City of La Mesa’s 2021-2023 Community Engagement Plan. The chosen firm will be required to enter into a professional service agreement with the City for video production services that includes the scope of service in this RFP. The agreement would be for a term of t...

Gen-X, Millennial Media Opps: Mirror taps full-service AOR (Score 68)
Jul 14, 2021

Lululemon subsidiary MIRROR announced Known as its first AOR. The agency will be responsible for creative, growth, media buying and planning. Known's first creative work will be released in October. It will be supported across TV, audio, OOH, social and digital channels. It has been exactly one year since Lululemon acquired Mirror. In other news, Mirror hired creative planning director Arianna Rallis in June 2021 from Huge, where she served as senior project manager.  Per Pathmatics, Mirro...