Media Edge: Sara Lee launches cause initiative, campaign amid CMO search (Score 42)
Aug 18, 2023

Media Sales Lead: For a recent cause initiative, Bimbo Bakeries's Sara Lee (SL) provided its bread to hungry families. The effort, "Table of Love," was made with Vault Communications (PR), Inspira (event experience), TPN (creative and social media), and Starcom Worldwide (media). Since SL is working with an event experience agency partner, the brand will likely bolster experiential initiatives. These agencies designed the effort to connect with moms whose families need more food. The new effo...

Media Edge: MilkPep promotes Fortnite game with new Snapchat lens
Aug 18, 2023

Media Sales Lead: To promote a new Fortnite mini-game experience, Milk Processors Education Program (MilkPEP) just rolled out a special AR Snapchat lens. Made with creative AOR Gale, the lens's game is a sort of "interactive trailer" for the Fortnite experience. Key Lead Takeaways: Reach out soon to secure some of the company's increasing digital ad dollars since it will likely continue experimenting with digital initiatives. Target Demographics: Gen Alpha and Gen-Z, along with millenni...

Education Opps: Fordham University creates new top marketing position (Score 49)
Aug 18, 2023

Sales lead: This hire will affect the university's marketing strategy & could lead to agency appointments.  Fordham University (FU) named Justin Bell its first-ever marketing & communications VP, effective August 2023. Bell joins from The Ohio State University, where he served as brand marketing AVP.  He now leads all of FU's marketing & communications operations.  FU's DMs decided earlier this year to make marketing & communications a stand-alone department and to hire a VP to re...

Storyblocks hires CMO amid spend increases (Score 47)
Aug 18, 2023

Sales lead: Contact the new CMO now to offer ad space & agency services.  Storyblocks appointed Leah Allen as CMO, effective July 2023. Allen joins from Shopify, where she served as CMO of its logistics business. She is now responsible for all of Storyblocks' marketing initiatives. Target demographic: Businesses & content creators that need video creation tools The company will likely: Continue increasing ad spend Diversify ad placement Outsource some marketing dut...

Gen-Z Opps: Celsius sponsors MLS in first national partnership (Score 25)
Aug 18, 2023

Sales lead: Get in touch if you can help this company raise national awareness.  Celsius is now the official energy drink of Major League Soccer (MLS). The company's DMs believe this partnership, which runs through the 2026 season, will help it reach a diverse group of Gen-Zers.  The deal includes in-game signage and brand activations at matches/MLS events and makes Celsius the presenting partner of extra time.  Celsius already sponsors the MLS's Inter Miami team. Recent DM s...

Fox News kicks off election push (score 47)
Aug 18, 2023

Sales lead: Get in touch to offer ad space & if you can help this company find new viewers.  Fox News (FN) is gearing up for a big marketing push called "Democracy '24" ahead of the 2024 presidential election. The campaign includes 29 spots meant to humanize FN's anchors, promote its streaming service, and attract new viewers.  The spots will air across networks such as ESPN, History Channel, Paramount, & HGTV.  The push includes digital, social, radio, and OOH ads too.  Phase o...

Female Gen-X, Millennial Opps: Macy's releases fresh creative work to promote new brand (Score 49)
Aug 18, 2023

Sales lead: Reach out now to score extra campaign ad dollars.  Macy's just launched a campaign to promote the new On 34th brand we told you about in July.  The company assembled a team of 54 influencers to raise awareness of the new brand. Notable influencers include former Bachelorette contestant Ali Manno, YouTube creator Sazan Hendrix, and body positivity advocate Kristine Thompson.  The push will also be supported across OOH, social, video, custom content, and podcasts.  BBD...

Health & Pharma Opps: Muscular Dystrophy Association taps new CMO (Score 61)
Aug 17, 2023

Sales Lead: Morgan Roth became the CMO at the Muscular Dystrophy Association (MDA) earlier in August 2023. Roth joined the company earlier in 2023 as its communications and marketing VP after having served as EveryLife Foundation for Rare Diseases's chief communications strategy officer. Now, she will keep working with the MDA's leadership and team to grow its brand and champion informational and engaging strategies. The company will likely: Implement strategy shifts Retur...

Agency Opps: Papa Johns puts media, creative accounts into review following CMO hire (Score 74)
Aug 17, 2023

Sales Lead: Papa Johns (PJ) will kick off media and creative reviews later in August 2023. The purview includes advertising, media activation, field activation, menu strategy, product innovation, and digital customer experience. A conclusion could replace current AORs Havas Media Group and Camp + King. I predicted an agency review would follow PJ's recent hire of CMO Mark Shambura, who is indeed leading this review with consultancy Pile and Company. Shambura is specifically in...

Education Opps: MoneyLion launches BTS campaign (Score 30)
Aug 17, 2023

Sales Lead: MoneyLion recently partnered with Bubba Wallace, his nonprofit, The Live to Be Different Foundation, and 23XI Racing on a back-to-school (BTS) initiative. 2024 The effort provided backpack and school supplies donations to the Boys & Girls Club of America. MoneyLion also debuted a BTS campaign designed to help students, teachers, and parents. The campaign will provide easily accessed BTS tips and tricks, and it will run through the end of September across content and soci...