Sales Lead: The North Face (NF)'s CMO, Sophie Bambuck, recently announced the launch of a new brand purpose and mission. She described some details of the brand's ongoing voice evolution in general. Bambuck joined NF as CMO in September 2022 and has been shifting its strategy since doing so. She's focused on making the brand stay relevant and seem almost human, personal, apologetic, and real To do so, Bambuck is changing NF's tone to show emotion, not just the aspiration and beaut...

Sales Lead: To promote its new line of products, Frida Mom​​​​ recently rolled out a tongue-in-cheek fertility campaign. This is the company's first work designed by Majestic Beast, and it centers around educating and supporting people who want to conceive. The campaign showcases Frida's newest product line, Frida Fertility, which consists of testing, preparation, and insemination sets. Frida is also running educational science-based video content in collaboration with Dr. Stepha...

Sales lead: Reach out now to offer ad space.  CIBC is promoting its free global money transfer service with a new campaign. The hero spot has 6-, 15-, 30-, 45-, and 60-second versions.  The push will be supported across TV, digital, social, radio, and OOH.  The company worked with Courage & Oliver, its new creative partners, which we told you about last year.  Target demographic: Millennials & Gen-Xers The company will likely: Continue ramping ad spend back up Make...

Sales Lead: Kathy Weiler became the VP and chief commercial/growth officer at Amwell, effective June 1. She joined from UnitedHealthGroup, where she was the chief consumer officer for the company's Optum unit. Weiler now handles Amwell's growth strategy, drives strategic initiatives, and leads many of its teams including its marketing team. She will focus on helping leverage Amwell's recently bolstered Converge platform to deliver digitally enabled hybrid healthcare solutions at sca...

Sales lead: This promotion will affect the company's marketing strategy & may lead to agency appointments.  Gibson Brands (GB) elevated Beth Heidt to CMO, effective May 2023. She now leads GB's global brand & marketing teams, entertainment, artist relations, social media, PR, and the Gibson Gives Foundation.  Heidt joined the company in 2016 as VP and global cultural influence head.  Prior to that, she was the senior global marketing & integrated communications strategist for Tech...

Sales lead: Keep an eye on this company so that you are prepared to reach out as soon as it names a new DM.  Public Storage (PS) lost its VP & marketing head, David Collins, in May 2023. Collins is now the CMO of Store Space Self Storage.  During his tenure, Collins was responsible for PS's first mobile website & app.  We will be sure to update you as soon as a replacement is named.  Target demographic: Gen-X & millennials Once it hires a new marketing head, the company wi...

Sales lead: These marketing hires will directly impact the company's marketing strategy & may lead to agency appointments.  Store Space Self Storage (SSSS) appointed David Collins as CMO in May 2023. Collins most recently served as VP & marketing head of Public Storage. He now handles customer experience/acquisition, brand integrity, digital, and revenue management.  Additional recent hires: Chris Catlow joined as marketing VP in May 2023. Catlow most recently serve...

Sales lead: This hire will likely lead to spend shifts & agency changes, so reach out now for more information.  Mercedes-Benz USA (MB) selected Melody Lee as CMO, effective July 1st, 2023. Lee most recently served as global brand & product marketing SVP of MillerKnoll. She brings industry experience from her time as Cadillac's brand marketing director.  This fills the vacancy we told you about in February.  Target demographic: Affluent millennials & Gen-Xers with a male skew...

Sales Lead: SPIN is in need of a new top marketer since it parted ways with Eileen Mercolino in February 2023, less than a year after her hire. Mercolino joined the company as its CMO in August 2022 and now serves in the same role at Veeps. The company will likely: Seek additional marketing assistance in her absence Return to higher spend Conduct agency reviews, especially once it finds a new CMO Target demographic:  Millennial and Gen-X music enthusiasts ...

Sales Lead: Melissa Amponsah became the first-ever CMO at Ellie Mental Health, effective May 2023. Amponsah previously served in the same role at Steele Brands. Now, she will focus on continuing Ellie's forward movement as a national brand and on overseeing its integrated advertising efforts across existing and new franchises. This CMO hire reflects Ellie's "explosive" growth plans and its commitment to building a strong leadership team. The company will likely: Implement ...