Sales lead: Get in touch to help this company promote its new name.  Certinia, formerly known as FinancialForce, hired Rick Caccia as CMO in May 2023.  Caccia most recently served as CMO of Palo Alto Networks.  He is now responsible for brand, creative, demand generation, global communications, digital, and product marketing.  The company changed its name earlier this month. Target demographic: Businesses that need customer success management, financial planning, & accounting...

Sales lead: Keep an eye on this company because a CMO hire will likely lead to spend shifts & agency reviews.  Palo Alto Networks (PAN) lost its SVP & CMO, Rick Caccia, in May 2023. Caccia is now the CMO of Certinia.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Businesses that need cybersecurity services Once it hires a new CMO, the company will likely: Review its agency roster Shift ad dollars around Experiment with ne...

Media Sales Lead: Jones Soda revealed during its recent Q1 earnings report that it has been bringing marketing duties in-house in an effort to lower SG&A costs. It believes the money it previously spent on agency partnerships will be more effectively spent directly on advertising. While it is cutting costs, the company has not decreased ad spend. In fact, it has been increasing digital spend for the past couple of years. Jones will also monitor ad spend and promotional programs closely so tha...

Sales Lead: The General recently launched its first campaign from Energy BBDO, its creative AOR since last summer. The company is experiencing an ongoing brand evolution, which now includes a new brand logo, mascot, and campaign spot. The campaign features Shaquille O'Neal, who has appeared in The General's work in the past. The campaign also includes a spot designed for Latinx audiences. It rolled out across linear and streaming TV ads and social channels. The General has also ...

Sales Lead: Jason John, the CMO of 1-800-Flowers since April 2022, recently detailed the company's current strategy. The company has started leveraging technology innovation all year round. For Mother's Day this year, 1-800-Flowers is running an AI-based campaign, "MomVerse." The company also relies on events such as birthdays, anniversaries, and funerals throughout the year. It has also started embracing live shopping and social shopping, along with a stronger focus on experient...

Media Sales Lead: For its latest campaign, D2C pet products company PetPlate showed focus groups conducted with dogs. The campaign promotes how much dogs love PetPlate's dog food. Many say that dogs don't really care what food they eat, but PetPlate proves that that isn't true. Key Lead Takeaways: Get in touch soon since PetPlate will likely keep rolling out new work. Target Demographics: Pet parents with a female skew Key Spend Notes:  Spend shift summary: Digital spend has dr...

Sales Lead: Waterdrop, a quickly-growing Austrian hydration brand, recently launched in the US and rolled out its first national campaign. The campaign takes a stand against beverages that harm consumers' health and the environment. The company will likely: Launch more US work Pursue US influencers (it hired a DM for this purpose; read more below) Keep ramping up national TV spend Return to higher digital spend Seek new agency partners as it continues prioritizing U...

Sales lead: This hire will affect the company's marketing strategy & may lead to agency shifts.  Rouses Markets (RM) created a new position by naming Ron Bonacci advertising & marketing VP earlier this year.  Bonacci joins from Weis Markets, where he served as marketing, advertising, & PR VP. He is tasked with boosting retention & growth through customer-focused promotions.  Target demographic: Primary shoppers (Gen-X & millennial women) The company will likely: Contin...

Sales lead: Keep an eye on this company so that you can reach out once it hires a new marketing leader.  Weis Markets (WM) lost its marketing, advertising, & PR VP, Ron Bonacci, earlier this year. Bonacci is now the advertising & marketing VP of Rouses Markets. We will be sure to update you as soon as a replacement is announced.  Target demographic: Primary shoppers (Gen-X & millennial women) Once it finds a new marketing DM, the company will likely: Conduct agency rev...

Sales lead: Get in touch with the new CMO to offer ad space & agency services.  D2L named Jennifer Ogden-Reese CMO in May 2023. Ogden-Reese joins from 2U, where she held the same title.  As D2L's CMO, she will lead all marketing operations.  **We are having trouble tracking down Ogden-Reese's email. Please contact other DMs at this time.** Target demographic: K-12 school systems, universities, & businesses  The company will likely: Ramp ad spend back up Utilize ad...