Media Edge: Hotel Tango launches initiative for Pride
Jun 23, 2023

Media Sales Lead: Artisan distillery Hotel Tango (HT) recently launched its fourth consecutive annual Pride-oriented bottle packaging. Made by digital, media buying, and social AOR Young & Laramore, the packaging rolled out along with an organic social media initiative. The campaign involves a cause marketing effort with which HT donated $1m to the Modern Military Association of America, the US's largest organization of LGBTQIA+ military spouses, veterans, service members, and these people's ...

Female Opps: Hairstory taps CMO amid significant digital spend increase (Score 78)
Jun 23, 2023

Sales Lead: Earlier in June, Dina Rosenbloom became Hairstory's first permanent CMO. Rosenbloom was previously the SVP of BlackBox subsidiary Creed. She took over from Pamela Simon Kruse, Hairstory's interim CMO from June 2022-November 2022. The company will likely: Implement strategy shifts Continue increasing spend Conduct agency reviews Target demographic:  Gen-Z and millennial women Additional recent leadership shifts: This hire o...

Gen-Z, Millennial Digital Opps: OneMain Financial appoints digital marketing VP (Score 26)
Jun 23, 2023

Sales lead: This hire will affect the company's digital spend & strategy.  OneMain Financial appointed Warren Lee as digital marketing VP in May 2023.  Lee most recently served as digital & marketing automation VP of insightsoftware. Prior to that, Lee was the integrated marketing & digital platforms VP of JPMorgan Chase & Co.  Target demographic: Gen-Zers & millennials The company will likely: Increase digital ad spend Try new digital channels Seek digital agency ...

Media Edge: Pure Protein promotes rebrand with ad campaign
Jun 23, 2023

Media Sales Lead: Pure Protein (PP) just unveiled a new visual identity and logo. The new packaging will showcase PP's products as high in protein and low in sugar. The brand launched an ad campaign alongside the nationwide rollout. The push will be supported across Meta, TikTok, YouTube, and CTV. Finally, PP will host a pop-up event at the Wollman Rink pickleball courts in New York with its brand ambassadors and influencers. PP worked with The Sasha Group on the campaign.  Key Lead Takeaw...

Millennial, Gen-Z Media Opps: Domino's starts advertising new delivery technology, promotes marketing DM (Score 69)
Jun 23, 2023

Sales lead: Reach out now if you can help this company promote its new delivery technology.  Domino's just announced Pinpoint Delivery, which will allow it to deliver pizza to a pin dropped on a map.  This will help the chain's drivers find customers at locations such as parks or beaches.  Domino's is promoting Pinpoint Delivery with a campaign from its AOR, WorkInProgress. The campaign is set to run from June 26th through August. It will be supported through li...

Female Millennial Opps: Saks Off Fifth announces leadership changes (Score 54)
Jun 23, 2023

Sales lead: These DM shifts will affect the company's marketing strategy & agency roster.  Saks Off Fifth (SOF) promoted Sara Griffin to chief marketing and analytics officer. Griffin is now responsible for customer analytics, insights, engagement, loyalty, growth marketing, corporate strategy, and business development.  Griffin joined the company in 2018 as marketing & digital VP.  It also created a new position by naming Mara Sirhal its first-ever chief merchant and...

Male Gen-X, Millennial Opps: Discount Tire announces sports AOR (Score 23)
Jun 23, 2023

Sales lead: Reach out to inquire about other agency duties.  Discount Tire (DT) appointed ANC as its sports AOR in June 2023. ANC is responsible for strategic planning & advertising sales for DT's TV visual signage in professional & college sports facilities.  It will also collaborate with DT's in-house media team. DT has been working with ANC on a project basis for about eight years. ANC just closed a deal to make DT the Official Tire Retailer and Official Tire of ...

Millennial, Gen-Z Media Opps: Hoka kicks off biggest marketing push yet (Score 41)
Jun 23, 2023

Sales lead: Reach out now to score some of these extra ad dollars.  We have uncovered more details about Hoka's campaign, which we told you about earlier in June. The push is called "Murmation" and is headlined by a 60-second hero spot.  It will release two similar spots later this year. It will be supported across CTV, digital, Meta, Snapchat, TikTok, and OOH ads.  This is Hoka's first campaign from new creative partner Anomaly and new media agency Jellyfish.  This ...