Millennial, Gen-X Opps: SPIN in search of new CMO (Score 34)

Sales Lead: SPIN is in need of a new top marketer since it parted ways with Eileen Mercolino in February 2023, less than a year after her hire.

• Mercolino joined the company as its CMO in August 2022 and now serves in the same role at Veeps.
• The company will likely:
  • Seek additional marketing assistance in her absence
  • Return to higher spend
  • Conduct agency reviews, especially once it finds a new CMO
• Target demographic: 
  • Millennial and Gen-X music enthusiasts

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, SPIN has spent (SPINt?) roughly $78.2k on digital ads, a huge decrease from the roughly $239.7k spent by this point in 2022.
  • YTD data: The company has earned around 13.5m digital impressions YTD via Facebook (50%), desktop display (23%), Instagram (18%), Twitter (8%), and mobile display (1%) ads.
  • Last year: In 2022, SPIN spent approximately $451.5k on this channel, 47% less than the approximately $847.6k spent in 2021.

Additional agency insights:

• Opportunity: SPIN may get dizzy (or may need additional marketing assistance) without a CMO, so get in touch soon to be top-of-mind when it hires one.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics.​​​​​​​