Due Date: May 25, 2023 Scope of Work: WA State Department of Ecology is seeking a contractor to develop and implement a social marketing campaign concerning voluntary no anchor zones to protect eelgrass beds from recreational boater anchors. Contact: Sasha Horst // shor461@ecy.wa.gov RFP Link (you will have to register with WEBS to access full RFP docs)  

Sales Lead: Quad agencies Periscope and Rise Interactive recently became the AORs for household goods company Jelmar. The agencies will focus on delivering brand-building work to engage audiences across all digital media, which includes linear TV, over-the-top (OTT), programmatic, search, social, and CLR's website. Periscope's consumer strategy and inventive creative will strengthen Jelmar's overall positioning, refresh its brand identity, and execute campaigns for the company's flags...

Sales lead: These recent hires signal the company is more committed to marketing going forward.  Kickstarter hired Courtney Brown Warren as brand marketing VP in April 2023. Warren previously served as Twitter's global brand head. She is responsible for brand marketing, creative, content, social, communications, and partnerships.  Additional recent hires: Everette Taylor joined as CEO in September 2022. Taylor most recently served as CMO of Artsy.  Ali BenBe...

Sales Lead: CKE Restaurants recently selected Camelot Strategic Marketing & Media as its US media AOR as part of major marketing strategy changes. The agency will now handle media strategy, buying, and planning its major fast food chain brands, Carl's Jr. and Hardee's. CKE's leaders hope to decrease the company's national linear TV spend in a shift toward digital and connected TV (CTV). CKE will continue showing up on local linear TV where it makes sense; the company is starting to ...

Sales lead: Be prepared to reach out to this company once it finds a new marketing leader.  Younique lost its marketing leader, Steve Carlile, in April 2023. Carlile served as Younique's chief marketing & digital officer for about two and a half years. He now holds the same position at Young Living.  Target demographic: Gen-X & millennial women  Once it hires a new DM, the company will likely: Return to higher ad spending  Experiment with new ad channels Seek agenc...

Sales lead: Get in touch with this company's DMs if you can help it elevate brand awareness.  Mixbook selected Havas Formula as PR AOR in April 2023.  We predicted agency appointments when we told you about Mixbook's new CMO in January.  The agency is responsible for media relations, thought leadership, and building brand awareness. Target demographic: Gen-X & millennial women (moms) The company will likely: Build out agency roster Continue increasing digital ad spen...

Sales Lead: Jim Beam (JB) recently launched a new campaign featuring a new visual identity. The brand has rebranded its bottles, website, and point-of-sale materials. This new design was made by JB with assistance from Turner Duckworth. It involves JB's rosette logo but in a rounder, warmer, and "more inviting" version with a new typeface. The new visual identity and packaging will reportedly launch in the US in June 2023. The campaign, "People Are Good For You," u...

Sales Lead: Virgin Atlantic (VA) teamed up with media and programmatic AOR Lucky Generals on a red taxi that showed off its latest aircraft's unique features. The company's new aircraft has things like wireless charging pads, seatback screens, and mood lighting. This is VA's "most fuel-efficient aircraft" to date, meaning that it will appeal to eco-friendly audiences. This experiential initiative was focused on NYC but may expand to other areas in the future. Lucky Gen...

Sales lead: This company signals it is more committed to marketing by appointing its first CMO.  WME created a new position by naming Ginger Chan CMO in April 2023.  Chan joins from parent company, Endeavor, where she served as consumer communications SVP. She is responsible for corporate marketing, event presence, digital, client marketing, & social media.  Target demographic: Artists & creators seeking representation The company will likely:  Start investing in natio...

Media Sales Lead: Manscaped, a men's hygiene company, just launched a new product in the category: the Crop Preserver Ball Deodorant. This product was specifically designed for sensitive body areas. A new campaign made by DDB New York has also launched. Key Lead Takeaways: Get in touch soon because Manscaped will likely ramp up spend to promote the new product Target Demographics: Gen-Z and millennial men Key Spend Notes:  Spend shift summary: TV spend has dropped while digital...