Millennial, Gen-X Opps: Amwell taps new DM (Score 69)

Sales Lead: Kathy Weiler became the VP and chief commercial/growth officer at Amwell, effective June 1.

• She joined from UnitedHealthGroup, where she was the chief consumer officer for the company's Optum unit.
• Weiler now handles Amwell's growth strategy, drives strategic initiatives, and leads many of its teams including its marketing team.
• She will focus on helping leverage Amwell's recently bolstered Converge platform to deliver digitally enabled hybrid healthcare solutions at scale.
• The company will likely:
  • Implement strategy shifts
  • Return to higher spend, especially as it pursues continued growth
  • Seek new agency partners
• Target demographic: 
  • Millennials and Gen-X

Additional recent leadership shifts:

• Amwell also recently appointed marketing VP Debbi Bottomley (August 2022) and integrated marketing head Andre Grujovski (April 2023).

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Amwell hasn't utilized digital ads since spending around $86.4k in 2022.
  • 2022 data: The company earned approximately 9.8m digital impressions last year via Facebook (75%), desktop display (13%), Instagram (8%), and mobile display (4%) ads.
  • Last year: In 2022, Amwell spent roughly $86.4k on this channel, a huge decrease from the roughly $578.9k spent in 2021.

Additional agency insights:

• Opportunity: This hire could lead to agency reviews, especially considering that it's been a year since Amwell hired CMO Susan Worthy, so get in touch soon if you haven't yet done so.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics.