Sales lead: These appointments will likely lead to spend & agency roster shifts.  Wheels Up (WU) named Kristen Lauria chief customer & marketing officer, effective May 15th, 2023. Lauria joins from McKinsey & Company, where she served as a senior advisor.  She is responsible for brand, creative, acquisition, retention, and experience.  The company also hired David Godsman as its first-ever chief digital officer, effective June 1st, 2023. Godsman most recently se...

Sales lead: Reach out now to offer last-minute campaign ad space.  Geico just launched a new campaign featuring famous actor Will Arnett.  It includes four spots that each have 30- and 15-second versions.  The spots will be supported across broadcast TV, CTV, Twitter, and TikTok.  This is the company's first campaign since naming Mediabrands its media AOR in February.  It also worked with creative AOR The Martin Agency.  Target demographic: Millennial & Gen-X men ...

Sales lead: Reach out if you can offer influencer management services or help the league reach Gen-Zers.  The National Football League (NFL) partnered with Youtube last year by giving it the rights to NFL Sunday Ticket.  The league is now working with influencers to promote the service to Gen-Zers.  The NFL is also working on offering more ways for fans to watch games as younger consumers do not have cable.  We told you about the NFL's new media AOR in April.  Target demograp...

Sales Lead: ClearMD selected iNvolved Media as its digital advertising AOR. The company will likely: Implement strategy shifts Launch a new campaign Keep ramping up spend Conduct additional agency reviews Target demographic:  Gen-X and boomers Additional spending insights: Digital display insights (digital ad spend and placement) YTD spend: So far this year, ClearMD has spent roughly $3.7k on digital display ads; by this point last...

Sales Lead: Popular fashion brand Reformation just launched its first line of handbags. The company also launched a corresponding campaign that features Camila Morrone, a star from Daisy Jones and the Six. The company will likely: Pursue additional influencer partnerships Keep increasing spend Target demographic:  Female Gen-Z and millennials Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions...

Media Sales Lead: Skechers is promoting its new Uno collection with a campaign featuring its new brand ambassador and first-ever artist-in-residence, Doja Cat. The campaign includes a 30-second video ad starring Doja Cat vs. Doja Cat. The company will release additional creative work feasting Doja Cat in the future. Skechers also works with notable celebrities such as Ashley Park, Snoop Dogg, Martha Stewart, Tony Romo, and Howie Long.  Key Lead Takeaways: Reach out now to offer ad space. T...

Sales Lead: Nickelodeon recently launched its first rebrand in 14 years, bringing back its nostalgia-packed splat. The first of five spots of a new campaign, the "Portal to Fun," made its debut. All five will continue running across Nickelodeon's linear, social, and digital platforms. The campaign was made by six agencies, which included creative agency partner Roger. Roger that? The initiative also involves an experiential effort in which Nickelodeon reps went to 400 ...

Sales Lead: Pharmaceutical company Indivior recently named McKinney as its US creative, strategy, and digital AOR. The agency will start by enabling Indivior's omnichannel customer engagement. McKinney will focus on promoting a nimble, interactive, and forward-thinking market and on doing so with precision. McKinney's remit includes Indivior's US Addiction Sciences and US Behavioral Health businesses. This shift replaces incumbent agency partners Klick Health, Area 23, and Havas T...

Sales Lead: Postmates recently celebrated AAPI cuisine with new school lunches. The brand's campaign supporting its AAPI Heritage Month effort stars Greta Lee. The campaign is all about loving food that we once criticized. While people can only get the meals in LA, nationwide fans are encouraged to win autographed lunchboxes and a $500 credit by engaging with Postmates's social media platforms. Reportedly, the brand will launch an additional video later in May 2023 that will featu...

Sales Lead: LVMH recently awarded several brands' media accounts to Publicis. The agency will work with brands such as Louis Vuitton, Christian Dior, Moet Hennessy, and Celine. This shift replaces incumbent US media AOR Dentsu. The company will likely: Launch a new campaign Implement strategy shifts Ramp up spend Conduct additional agency reviews Target demographic:  ​​​​​​​Millennial women Additional spending insights: Broadcast insigh...