CIBC kicks off campaign from new creative partners (Score 44)

Sales lead: Reach out now to offer ad space. 

• CIBC is promoting its free global money transfer service with a new campaign.
• The hero spot has 6-, 15-, 30-, 45-, and 60-second versions. 
• The push will be supported across TV, digital, social, radio, and OOH. 
• The company worked with Courage & Oliver, its new creative partners, which we told you about last year. 

Target demographic: Millennials & Gen-Xers

The company will likely:

• Continue ramping ad spend back up
• Make additional agency changes
• Try new marketing channels

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD Spend: CIBC spent about $95.2k on digital display ads YTD, an 89% increase from $50.7k spent in this channel during the same time period of 2022. 
• YTD data: 10.7m impressions via Facebook (42%), desktop display (26%), YouTube (19%), Instagram (11%), and mobile display (2%). 
• 2021-2022 spend: Full-year spend dropped by 53% from $374k in 2021 to $176k in 2022.
• Ad location: It placed 99% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, crainscleveland.com, and chicagobusiness.com. It placed 1% of these ads indirectly through Amazon DSP onto amazon.com. 

Additional channel insights  

• Vivvix: CIBC also invests in OOH, print, radio, and local broadcast.