Sales lead: Reach out now to offer ad space & inquire about agency opportunities.  Brightline hired Amy Chen as CMO, effective March 2023. Chen most recently served as marketing VP of Crossover Health.  She is responsible for increasing membership and raising awareness for youth mental health.  Additional recent hires: Simone Nathaniel joined as senior marketing operations manager in February 2023. Nathaniel joins from Fuzzy, where she served as technology marketing...

Sales lead: This hire will likely lead to higher ad spending & agency appointments. 26 North Yachts (26NY) named Allison Reeves-Helfen CMO, effective April 2023. Reeves-Helfen most recently served as marketing & events manager of OneWater Yacht Group. She is responsible for marketing, content, campaigns, events, and influencer/media relations. Target demographic: Affluent individuals looking to buy or sell yachts The company will likely: Continue increasing ad spend ...

Sales Lead: Bridgestone recently established an annual contract with PP+K. The agency will now provide consumer channel marketing, digital, and execution support. Its first work for Bridgestone will roll out in May 2023 in-store and online wherever Firestone and Bridgestone tires are sold. The company will likely: Launch new work soon Keep increasing digital spend Conduct additional agency partners Target demographic:  ​​​​​​​Gen-Z and millennials with a s...

Sales Lead: Liquid Death (LD) played up "the ick factor" of much 2023 marketing in its new campaign. The company teamed up with a new brand ambassador, Travis Barker, with whom it launched an outrageous themed "Enema of the State Collectible Kit." The product is funny and gross, of course, but enough so that it easily became top-of-mind. The corresponding campaign was made by LD's internal creative team and agency Humanaut and features Barker. The company will likely: Pursu...

Sales Lead: Jaguar Land Rover is rebranding by its initials, JLR, and keeping its marque. The company is focused on a "House of Brands" strategy that focuses on individual nameplates. Therefore, it is working to associate "Land Rover" with the specific Land Rover brand rather than the company as a whole. The goal of this effort is to reposition JLR as a modern, electric-first luxury automaker. The company will likely: Launch new campaigns highlighting the indiv...

Sales Lead: Signet Jewelers recently assigned its $250m media business to Publicis Media. Due to Publicis's hire, Signet will no longer work with EssenceMediacom, incumbent media AOR since 2019, when it won the account from Omnicom and Digitas. Signet seems to be specifically working with Spark Foundry. The review kicked off from a desire of Signet DMs to transform the company's marketing strategy. Over the years, Signet has gradually evolved its marketing tact, primarily by ...

Sales Lead: In April 2023, SentinelOne selected Sally Jenkins as its new CMO. Jenkins now handles SentinelOne's marketing strategy planning, development, and global execution. She joined from Elastic, where as CMO, she reportedly transformed the company's marketing strategy, positioning, and vision and supported Elastic's evolving needs. Jenkins is credited with having contributed to a 300% revenue during her tenure at Elastic. At SentinelOne, Jenkins succeeds Daniel Ber...

Sales Lead: Uber just launched a new campaign featuring real people behind the wheel in endearing short-form video spots. Made by creative AOR Johannes Leonardo, "Earn Like a Boss" encourages viewers to drive for Uber. The campaign launched nationally on April 26 across OOH, audio, social media, and various media partnerships. It will continue rolling out until the end of 2023. The campaign also includes in-language Spanish videos. The company will likely: ​​​​​​​Keep rol...

Sales lead: Reach out to offer ad space & inquire about agency work. California Pizza Kitchen (CPK) selected Acadia as its media AOR in April 2023.  The agency reportedly won the account due to its analytics, digital media, and eCommerce experience.  This replaces incumbent AOR Noble People.  Target demographic: Gen-Xers & millennials The company will likely: Revise media strategy Shift ad dollars around Make additional roster shifts Digital and social insight...

Sales lead: Get in touch now to offer campaign ad space.  Sleep Number (SN) just launched a campaign called "Sleep Next Level." The push includes multiple video ads starring actress Gabrielle Union and former NBA player Dwyane Wade.  The ads will be supported across broadcast, CTV, and social media.  This is the first work from SN's new creative AOR, 72andSunny. The company is promoting its new Sleep Number smart beds that it recently launched.  Target demographic: Gen-X me...