Apr 19, 2023
Sales Lead: AMC Networks (AMCN) named Kim Granito as its marketing head, effective April 2023. Granito joined the company in November 2018 and was most recently its integrated marketing EVP. She will continue leading integrated marketing, creative, production, events, and the digital and franchise studio for AMCN's branded entertainment division, the Content Room. Granito's expanded responsibilities, though, now also include marketing and brand strategy, which includes media and per...
Apr 19, 2023
Sales Lead: Melanie Babcock became the Retail Media+ and monetization VP at Home Depot (HD) in February 2023. Babcock joined the company in December 2013 and was most recently its integrated media VP. She will now focus on providing improved supplier experiences and driving new sources of ad revenue, sales, and profitability. She helped launch HD's Retail Media+ in 2019 and will continue working to support the platform. Allison Kolber succeeded Babcock as HD's integrated media VP...
Apr 19, 2023
Sales Lead: To drive social engagement despite a slump in sales, Party City (PC) has picked 22squared as its new media AOR at the end of 2022. The agency now handles media planning, paid media investment, digital strategy, ad tech consulting, and analytics. The account is led by a 15-person team headed up by 22squared's group AD and SVP, Austen Tully, and its media strategy and planning director and SVP, Jenny Yeend. Right now, PC is particularly focused on driving in-store and onli...
Apr 19, 2023
Sales Lead: Walmart officially announced that it will soon sell menswear brand Bonobos for $75m, a steep loss for the company. The brand will be acquired by a management firm, WHP Global, and a retailer, Express. Walmart acquired Bonobos for $310m in 2017 as an effort to diversify its online presence, with which it had little luck. I've got Bono-bonus details; per Express CEO Tim Baxter, “Bonobos is delivering double-digit sales growth and we plan to continue that momentum while als...
Apr 19, 2023
Sales lead: Keep an eye on this company because a CMO hire will affect its marketing strategy & may lead to agency appointments. Seated lost its CMO, Lucia Varela, in March 2023. Varela joined the company in 2021. We will be sure to update you as soon as a replacement is announced. Target demographic: Gen-Zers & millennials Once it finds a new CMO, the company will likely: Ramp digital spend back up Diversify ad spend Seek agency assistance Digital and social...
Apr 19, 2023
Sales Lead: Heineken recently rolled out a new US campaign that highlights the superior taste of Heineken Silver (HS). Made by BBH, "All the Taste, No Bitter Endings" launched across TV, OOH, digital, and social and involves experiential activations via partnerships with Coachella and Formula 1. Heineken will reportedly spend over $100m on marketing HS, which has low calories and carbs. The brand will likely: Pursue additional experiential opportunities Keep increasing dig...
Apr 19, 2023
Sales lead: Reach out now to offer ad space & inquire about potential agency opportunities. UScellular appointed The Martin Agency as creative AOR in April 2023. The agency has already released a spot called "US Mode." This is part of a campaign called "Phones Down For 5" that launched earlier this year. It is currently being supported across TV, OOH, social, radio, and digital. This replaces incumbent shops Droga5, Leo Burnett, and Ketchum. Target demographi...
Apr 19, 2023
Media Sales Lead: The latest campaign from Lawn Doctor (LD) was designed by HeyLet'sGo to make customers think about their lawns in the middle of winter. The company launched Grasslippers, custom-made grass-covered slippers that help people remember what it means to stand outside in the summer. Key Lead Takeaways: LD will likely return to higher spend as it ramps up for the summer, so get in touch soon to secure dollars. Target Demographics: Millennials and Gen-X with a strong male skew...
Apr 19, 2023
Sales lead: These departures will affect the company's marketing strategy & agency roster. Vans recently announced that David Tichiaz (VP & GM of Americas) and Kristin Harrer (global CMO) have left the company. Tichiaz joined the company in 2006 as a regional account manager. Harrer joined the company in 2021 as senior Americas brand marketing director. We will be sure to update you as soon as Vans announces replacements. In other news: Vans promoted Marc Johns to ...
Apr 19, 2023
Sales lead: This appointment may lead to spend shifts & additional agency reviews. Wingstop has concluded the creative review we told you about last year. The chain selected 72andSunny as its lead creative agency in April 2023. This replaces Leo Burnett, which won the account in 2018. Joanne Davis Consulting handled the review process. Wingstop's target demographic: Male Gen-Zers & millennials The company will likely: Release fresh creative/launch a campaign Ra...