Gen-X, Millennial Digital Opps: Public Storage loses top marketer amid spend declines (Score 32)
Sales lead: Keep an eye on this company so that you are prepared to reach out as soon as it names a new.png)
DM.
- Public Storage (PS) lost its VP & marketing head, David Collins, in May 2023.
- Collins is now the CMO of Store Space Self Storage.
- During his tenure, Collins was responsible for PS's first mobile website & app.
- We will be sure to update you as soon as a replacement is named.
Target demographic: Gen-X & millennials
Once it hires a new marketing head, the company will likely:
- Return to 2021 marketing spend levels
- Experiment with additional ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: PS spent about $35.4k on digital display ads YTD, just 13% of the $282.9k in this channel during the same time period of 2022.
- YTD data: 4.7m impressions via Facebook (67%) and Instagram (33%).
- 2021-2022 spend: Full-year spend dropped 38% from $1m in 2021 to $615.9k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Additional channel insights
- Vivvix: PS also invests in OOH.
Agency analysis:
- Opportunity: You will have a shot to pick up some of PS's business once it hires a new marketing lead.
- You will not have to compete with any incumbent shops to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.
