Store Space Self Storage hires CMO (Score 68)

Sales lead: These marketing hires will directly impact the company's marketing strategy & may lead to agency appointments. 

• Store Space Self Storage (SSSS) appointed David Collins as CMO in May 2023.
• Collins most recently served as VP & marketing head of Public Storage.
• He now handles customer experience/acquisition, brand integrity, digital, and revenue management. 

Additional recent hires:

• Chris Catlow joined as marketing VP in May 2023.
  • Catlow most recently served as direct-to-consumer, eCommerce, & digital marketing head of Abbyson. 
• Timothy Kraus joined as digital marketing director in September 2022.
  • Kraus most recently served as digital marketing director of Ping Identity. 

Target demographic: Gen-Xers & millennials

The company will likely:

• Continue increasing digital spend
• Invest in additional ad channels
• Build out its agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: SSSS spent nearly $35k on digital display ads YTD. 
• YTD data: 5.2m impressions via video (76%) and programmatic (24%).
• 2021-2022 spend: It did not allocate significant budget toward this channel in 2022. 
  • Full-year spend totaled $2.2k in 2021.
• Ad location: It placed ads onto sites such as genius.com, accuweather.com, yahoo.com, foxnews.com, and investing.com. 

Agency analysis:

• Opportunity: CMO hires are the number one sign of upcoming agency appointments, so reach out now to secure top priority. 
  • SSSS does not currently work with any agencies to the best of my knowledge. 
  • I recommend focusing your pitches on helping the company build brand awareness because it only launched in 2017. 

Insight Sources: Digital spend insights estimated by Adbeat.