Sales lead: Keep an eye on this company so that you can reach out as soon as Peloton names a replacement.  Peloton lost its CMO, Leslie Berland, after less than a year in the position.  Berland is now the CMO of Verizon. We will be sure to let you know as soon as Peloton announces a replacement.  Target demographic: Gen-Xers & millennials Once it hires a new CMO, the company will likely: Continue ramping up digital ad spend Try new marketing channels Review the cur...

Sales lead: This hire will affect the company's ad spend & agency roster.  Verizon has filled the CMO vacancy we told you about when Diego Scott stepped down in May. Leslie Berland will take over on January 9th, 2024. Berland joins from Peloton where she held the same title. She is responsible for global brand strategy, activation, creative, consumer insights, media, and strategic partnerships.  Target demographic: Gen-Xers & millennials with a male skew The company will l...

Sales lead: The company will likely continue increasing digital ad spend to promote the updated locations.  Dave & Buster's (D&B) recently launched a remodeling project as part of its plan to improve the customer experience.  The company hopes to revamp between 40-45 locations in 2024. It hopes to complete the entire franchise by the end of 2026.  The company is also utilizing customer data to improve its loyalty program. Target demographic: Millennials & Gen-Zers with a male...

Sales lead: These DM shifts will affect the company's marketing strategy.  Cohesity recently lost its CMO, Lynn Lucas. Lucas is now the CMO of Pure Storage.  She was responsible for growth, product, corporate, communications, brand, partner, and field marketing. Around the same time, Cohesity promoted Amith Nair to marketing SVP. He appears to be the company's top marketer.  We will be sure to update you if it hires a new CMO. Target demographic: Bu...

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Pure Storage (PS) named Lynn Lucas CMO, effective December 2023. Lucas most recently served as CMO of Cohesity. In her new role, Lucas is responsible for the global marketing strategy. Target demographic: Businesses that need cloud storage  The company will likely: Continue increasing digital spend Try new ad channels Seek agency assistance Digital and social insights (digital ad sp...

Sales lead: GM signals it is more committed to marketing by creating this position.  Guild Mortgage (GM) hired Adam O'Daniel as its first-ever CMO in November 2023. O'Daniel most recently served as marketing SVP of Open Mortgage. He is responsible for marketing, communications, and increasing brand awareness. Target demographic: Gen-Xers & millennials The company will likely: Return to 2022 spend levels Diversify digital ad placement Outsource some marketing duties...

Sales lead: Start reaching out now to offer ad space.  Krispy Kreme Doughnuts (KK) selected VML as its creative and media agency in December 2023. This is VML's first win since VMLY&R merged with Wunderman Thompson to create the new agency. The agency's first work is scheduled to debut in spring 2024.  VML replaces FleishmanHillard, the incumbent creative agency; FH will remain as KK's PR partner. Check out our recent KK sales lead here.  Target demographic: Gen-Zers & youn...

  Due Date: January 4, 2024; questions due December 15, 2023 Scope of Work: The City of Newport Beach (City) requires outreach and engagement consultant services to help achieve its directive of assisting individuals experiencing homelessness in Newport Beach to exit the street. Contact: Jennifer Anderson // 949-644-3080 // janderson@newportbeachca.gov RFP Link

Sales lead: Reach out now to help Popeyes promote its new offering.  Popeyes just permanently added wings to its menu after a successful test run. The wings retail at $5.99 for a 6-piece and come in Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, and Sweet 'N Spicy.  DMs believe adding wings will help separate itself from its competitors.  Popeyes launched a campaign to advertise the wings with a new tagline, "We don't make sense, we make chicken."  Popeye's ...

Sales lead: This appointment will affect the company's ad spend & agency roster.  Pluralsight recently named Lisa Luscap CMO. Luscap joined the company as digital marketing & self-service VP earlier this year. She then took over as interim CMO for a couple of months.  As CMO, Luscap will handle demand generation, field marketing, product marketing, and marketing operations.  Target demographic: Businesses that need workforce software The company will likely: Keep ram...