Sales lead: Reach out to offer ad space & to inquire about other agency work.  Tractor Beverage (TB) picked up CBC as its PR AOR in October 2023. The agency is tasked with media relations, content creation, and paid media. We told you about TB's new social & influencer AOR, Movement Strategy, in August.  Target demographic: Gen-Zers & millennials The company will likely: Keep ramping up digital spend Increase promotional activity Keep building out its agency roster...

Sales lead: Reach out ASAP to compete in the review.  Barbie just announced it is reviewing its creative account.  I believe BBDO is the incumbent agency.  The brand is hoping to build on the success of last summer's movie.  Target demographic: Millennial parents The brand will likely: Release fresh creative work/launch an ad campaign once it completes the review Review other agency relationships Ramp up ad spend Broadcast insights (TV ad creative spend, effec...

Sales lead: This hire will likely lead to higher ad spend & agency appointments.  Wellborn Cabinet (WC) tapped Mara Villanueva-Hera as CMO in October 2023. Villanueva-Heras most recently served as marketing VP of Emser Tile.  She is responsible for product and marketing strategy. **We are still working to confirm Villanueva-Heras' email address. Please reach out to Wellborn's other DMs for the time being.** Target demographic: Gen-X & millennials The company will likely: ...

Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency appointments.  Snap Kitchen (SK) selected Mitchell Raisch as CMO, effective October 2023. Raisch joins from F45 Training, where he served as global GM. He now leads all of SK's marketing activities.  Target demographic: Millennials The company will likely: Continue ramping digital spend back up Try new ad channels Outsource some marketing duties to agency partners ...

Sales lead: Contact the new CMO for more information about his future plans.  Redis brought in Keith Messick as CMO, effective August 2023. Messick joins from LaunchDarkly, where he was CMO for three and a half years.  He now leads all of Redis's marketing operations. Target demographic: Developers & DevOps teams The company will likely: Increase digital ad spend Diversify digital ad placement Outsource some marketing duties to agency partners Digital and soci...

Sales lead: Keep an eye on this company so that you are ready to reach out as soon as it picks a replacement.  LaunchDarkly lost its CMO, Keith Messick, in August 2023. Messick spent about three and a half years leading marketing for LaunchDarkly. He is now the CMO of Redis. We will be sure to update you as soon as the company names a replacement. Target demographic: DevOps teams that need feature management services Once it hires a new CMO, the company likely: Ramp ...

Sales lead: This hire may lead to spend shifts & agency appointments.  Marcum hired Damien Enderle as CMO, effective October 2023. Enderle joins from Deloitte, where he served as marketing leader of market offerings & growth segments.  He now leads all of Marcum's marketing operations. Target demographic: Businesses & high net worth individuals  The company will likely: Ramp digital spend back up Diversify ad placement Seek agency assistance Digital and social...

Sales lead: Reach out to help SKIMS promote its new men's line.  SKIMS just announced it is now the first Official Underwear of the NBA, WNBA, and USA Basketball.  The company will place on-court virtual signage during NBA games and be featured on its social and digital accounts.  We told you about SKIMS landing $270m in new funding in July. In other news: SKIMS just launched its first menswear line.  It includes underwear, T-shirts, and leggings.  SKIMS tapped celebr...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...