Digital B2B Opps: LaunchDarkly's CMO departs amid YTD spend declines (Score 32)
Sales lead: Keep an eye on this company so that you are ready to reach out as soon as it picks a.png)
replacement.
- LaunchDarkly lost its CMO, Keith Messick, in August 2023.
- Messick spent about three and a half years leading marketing for LaunchDarkly.
- He is now the CMO of Redis.
- We will be sure to update you as soon as the company names a replacement.
Target demographic: DevOps teams that need feature management services
Once it hires a new CMO, the company likely:
- Ramp ad spend back up
- Try new marketing channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: LaunchDarkly spent almost $1.2m on digital display ads YTD, a 52% decrease from $2.5m spent in this channel during the same time period of 2022.
- YTD data: 175.7m impressions via Facebook (90%), Instagram (8%), YouTube (1%) and desktop display (1%).
- 2021-2022 spend: Full-year spend jumped from $1.7m in 2021 to $3.2m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, flamingtext.com, and sfgate.com.
Agency analysis:
- Opportunity: Start working on your pitches now so that you are prepared to reach out as soon as LaunchDarkly hires a new CMO.
- We have not confirmed any current agency relationships for this company.
Insight Sources: Digital spend insights estimated by Pathmatics.
