Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: This appointment will likely lead to spend shifts & additional agency changes.  Gorilla Glue (GG) appointed Curiosity as media AOR in October 2023. This replaces Empower, which picked up the account in 2013. Curiosity is responsible for both the GG brand and O'Keeffe's.  Target demographic: Gen-X DIYers The company will likely: Revise media strategy Continue increasing spend for the GG brand Make additional agency changes Broadcast insights (TV ad ...

Sales lead: This hire will likely lead to spend shifts & possible agency appointments.  Alpha Paw (AP) hired Katherine Schneider as CMO, effective October 2023. Schneider most recently served as ads manager of Shopify. She now leads all of AP's marketing activities. Target demographic: Millennial pet parents The company will likely: Ramp digital spend back up Experiment with new ad channels Outsource some marketing duties to agency partners Digital and social ...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  The Wine Group (TWG) selected Helen Kurtz as CMO in August 2023. Kurtz joined from Calavo Growers, where she served as GM and SVP. Prior to that, she was the CMO of Foster Farms. Kurtz is now responsible for all of TWG's marketing initiatives. TGW's top brands are Cupcake Vineyards, Franzia Boxed Wine, Dreaming Tree, Benziger, and Tribute.  Target demographic: Gen-X & millennial wo...

Sales lead: Reach out to offer ad space & agency assistance.  Michael Saunders & Company (MSC) tapped Chanté Blough as CMO in August 2023. She joins from Compass, where she served as head of operations. Blough now leads all of MSC's marketing operations. Target demographic: Gen-Xers seeking luxury property in Southwest FL The company will likely: Keep increasing digital spend Diversify ad placement Outsource some marketing duties to agency partners Digital and...

Sales lead: This promotion could lead to spend shifts & agency reviews.  Jagermeister promoted Charles Littlefield to CMO, effective October 2023. Littlefield joined the company in 2018 as senior brand marketing director.  He was promoted to brand marketing VP in 2019. Littlefield now leads all of the company's marketing operations.  We told you about Jagermeister appointing Mother as its first global creative AOR earlier this year.  Target demographic: Male millennials & G...

Sales lead: Get in touch with the new CMO for more information about her future plans.  Five9 hired Niki Hall as CMO in October 2023. This is her second stint with Five9, having served as marketing VP from 2017 to 2018. Hall spent the past three years as Contentsquare's CMO. In her new role, Hall is responsible for demand generation, partner marketing, branding, corporate communications, and events. Target demographic: Businesses that need cloud software for contact centers ...

Sales lead: Contact the new CMO to offer ad space & inquire about agency work.   Landing named Russ Brodmerkle CMO in September 2023. Brodmerkle most recently served as growth marketing director at Roblox.  He is responsible for marketing, growth, and brand identity. Target demographic: Millennials The company will likely: Keep increasing digital spend Invest in additional marketing channels Outsource some marketing duties to agency partners Digital and social...

Sales lead: Reach out to help this brand increase awareness. Rabbit Hole (RH) named Crowe its PR agency in October 2023. The agency will handle influencer partnerships, brand activation, media relations, strategic communications, and events. It is also tasked with boosting brand awareness. In other news:  RH hired Lisa Hunter as global marketing director in August 2023. Hunter joined from Brown-Forman, where she served as marketing director of Jack Daniel's Flavors.  ...