Sales Lead: In April 2023, Edel Golf selected Michael Pai as its new CMO. Pai joined from PopSockets, where he served as a product management director. Now, Pai handles Edel's marketing and product strategy; his responsibilities include developing product plans, marketing programs, go-to-market strategies, and brand story. He succeeds Chris Koske, who parted ways with Edel in January 2023 after having been its CMO for around two and a half years. The company will likely: Shi...

Sales Lead: Popeyes recently launched its first campaign from McKinney, which became its creative AOR in April 2023. The new campaign links Popeyes's foot approach to the uniqueness of New Orleans, the place of the brand's founding over 50 years ago. It rolled out across digital, OOH, and TV channels. The campaign will also work with influencers. The brand will likely: Popeyes also might need additional digital assistance since it parted ways with its former CDO, ...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Sweetwater Sound hired Jeanine Gaffke as CMO, effective April 2023.  Gaffke most recently served as CMO of Halo Investing.  Sweetwater's incumbent CMO, David Stewart, is retiring after 31 years.  Target demographic: Millennials The company will likely: Ramp digital spend back up Diversify ad placement Build out the agency roster Digital and social insights (digital ad spend, e...

Sales lead: This hire will directly impact the company's marketing strategy & could lead to agency appointments.  Young Living (YL) hired Steve Carlile as chief marketing and digital officer in April 2023. Carlile joins from Younique, where he held the same title. He now leads all global marketing initiatives for YL.  Target demographic: Gen-X & millennial women  The company will likely: Maintain a digital-first marketing strategy  Ramp digital spend back up Outsou...

Sales lead: Reach out to this company's DMs for more information as it is currently experiencing DM and agency roster turnover.  Vans selected OMD as its global media AOR in April 2023. This is the company's first global media AOR.  The agency is assembling a bespoke group named Team Vans to handle the account. This replaces incumbent AOR Starcom. We recently told you about the company's recent DM shifts. Target demographic: Gen-Zers & millennials  The company will likel...

Sales lead: Reach out now to offer last-minute campaign ad space.  The New York Times (NYT) recently launched a campaign with the tagline "More of life brought to life."  The campaign includes three spots that will be supported across broadcast, online video, CTV, social media, and digital.  The ads will run through July.  NYT worked with its creative AOR, Droga5, on the campaign.  Recent DM shifts: Mohit Lohia joined as SVP & head of digital advertising in August 2022....

Sales lead: Reach out now to offer ad space & inquire about agency opportunities.  Brightline hired Amy Chen as CMO, effective March 2023. Chen most recently served as marketing VP of Crossover Health.  She is responsible for increasing membership and raising awareness for youth mental health.  Additional recent hires: Simone Nathaniel joined as senior marketing operations manager in February 2023. Nathaniel joins from Fuzzy, where she served as technology marketing...

Sales lead: This hire will likely lead to higher ad spending & agency appointments. 26 North Yachts (26NY) named Allison Reeves-Helfen CMO, effective April 2023. Reeves-Helfen most recently served as marketing & events manager of OneWater Yacht Group. She is responsible for marketing, content, campaigns, events, and influencer/media relations. Target demographic: Affluent individuals looking to buy or sell yachts The company will likely: Continue increasing ad spend ...

Sales Lead: Bridgestone recently established an annual contract with PP+K. The agency will now provide consumer channel marketing, digital, and execution support. Its first work for Bridgestone will roll out in May 2023 in-store and online wherever Firestone and Bridgestone tires are sold. The company will likely: Launch new work soon Keep increasing digital spend Conduct additional agency partners Target demographic:  ​​​​​​​Gen-Z and millennials with a s...

Sales Lead: Liquid Death (LD) played up "the ick factor" of much 2023 marketing in its new campaign. The company teamed up with a new brand ambassador, Travis Barker, with whom it launched an outrageous themed "Enema of the State Collectible Kit." The product is funny and gross, of course, but enough so that it easily became top-of-mind. The corresponding campaign was made by LD's internal creative team and agency Humanaut and features Barker. The company will likely: Pursu...