B2B Opps: Nextiva taps marketing VP amid significant spend increase (Score 62)
Apr 25, 2023

Sales Lead: In February 2023, Nextiva appointed Jolynn Antonacci as its channel marketing VP. Antonacci was previously the marketing VP at PPT Solutions. She succeeds incumbent Tanja Froehlingsdorf, who stepped down at the start of 2023 after having served as Nextiva's channel marketing VP for about a year. The company will likely: Shift strategy Continue increasing spend Seek new agency partners Target demographic:  ​​​​​​​Businesses in need of a streaml...

Media Edge: Sportsman's Warehouse discloses expansion plans
Apr 25, 2023

Media Sales Lead: Sportsman's Warehouse (SW) announced during its Q4 earnings report that it has returned to pre-covid marketing spend levels. This also includes emotional activity and season trends. The company also disclosed it is focused on opening new stores, boosting eCommerce sales, and improving its digital/print marketing efforts. SW plans on opening 15 new stores in 2023, which will bring its total to 146. hopes to reach between 190 and 210 locations by 2025.  Key Lead Takeaways: ...

B2B Opps: IBM launches new campaign, increases digital spend
Apr 25, 2023

Sales Lead: IBM recently bolstered its "Let's Create" brand platform with a new campaign, "What If?" Made by creative AOR Ogilvy, the campaign consists of four spots. The campaign works with influencer partners such as pro golfer Kurt Kitayama and a voice-over by sports commentator Jim Nantz. The company will likely: Pursue similar influencer partnerships Keep rolling out new work Continue increasing digital spend Target demographic:  Business DMs ...

Parents Opps: Walt Disney taps first-ever CBO (Score 67)
Apr 25, 2023

Sales Lead: Asad Ayaz became the first-ever CBO at Walt Disney (we are still confirming Ayaz's email, but will update as we learn more) Ayaz joined the company in January 2005 and was most recently its president of marketing. He will continue in this role, overseeing all marketing and publicity for the Studios' films, the Studios' series, and Disney+. Ayaz will now also lead efforts to elevate Disney's global brand across all of its platforms and consumer experiences. He will spec...

Media Edge: Massachusetts Tourism launches campaign as digital spend skyrockets
Apr 25, 2023

Media Sales Lead: In preparation for a hopefully busy tourism season this summer, Massachusetts Tourism (MT) launched a new campaign made by ThinkArgus. "Take A Moment" will run through September in key regional markets such as NH, NY, CT, RI, VT, and ME. It rolled out across TV, taxi toppers, paid social media ads on Instagram and Facebook, Amtrak posters, radio and podcast spots, and billboards such as an 18-story-high digital billboard placement in Times Square. The campaign was designed t...

Male Millennial, Gen-X Opps: Delta Air Lines hires marketing chief (Score 52)
Apr 25, 2023

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Delta Air Lines hired Alicia Tillman as CMO, effective June 2023. Tillman is responsible for brand strategy, marketing, creative, and community engagement.  She will also serve on Delta's leadership team.  Tillman joins from Capitolis, where she served as CRO. **We are unable to confirm Tillman's email address until she officially begins.** Target demographic: Gen-Xers & millennia...

Male Gen-X Opps: Black Rifle Coffee Company names first-ever CMO (Score 59)
Apr 25, 2023

Sales lead: This company signals it is more focused on marketing by creating this position.  Black Rifle Coffee Company (BRCC) hired Chris Mondzelewski as its first-ever CMO, effective May 1, 2023. Mondzelewski joins from Mars, where he served as chief growth officer. He is responsible for all marketing duties, increasing market share, and spurring growth.  Target demographic: Gen-X men The company will likely: Ramp up ad spend Invest in new ad channels Outsour...

Male Opps: Mitsubishi promotes top marketer, increases digital spend significantly (Score 68)
Apr 24, 2023

Sales Lead: Earlier in April 2023, Mitsubishi Motors named Kimberly Ito as its marketing VP. Ito joined the company in October 2021 and was most recently its marketing director. She now handles all marketing and advertising activities and strategies for Mitsubishi. These include TV, digital, social, print, OOH, and interactive platforms such as digital retailing, CRM, and retail marketing programs with Mitsubishi's 330 US dealer partners. Ito will now also lead customer experienc...

Campaign Imminent: Sabian taps new AOR (Score 34)
Apr 24, 2023

Sales Lead: Sabian, a cymbal manufacturer owned by Exertis | Jam, named Ginger Agency as its AOR. The agency now handles services such as brand strategy, creative direction, product development, retail distribution, and digital and social strategies. The brand will likely: Launch a new campaign Return to higher digital spend Seek additional new agency partners Target demographic:  Millennial musicians Additional spending insights: Digital di...

Campaign Imminent: Kobo taps PR AOR as digital spend skyrockets (Score 22)
Apr 24, 2023

Sales Lead: Kobo recently selected Diffusion as its new US PR AOR. The agency will focus on bolstering brand awareness and differentiating Kobo's services from competitors such as Amazon's Kindle. Kobo's one-year contract with Diffusion kicked off in late February. We predicted additional roster shifts would follow Kobo's 2022 appointment of media AOR Cairns Oneil. The brand will likely: Shift strategy Launch a new campaign Seek additional new agency partners ...