Dadvertising Opps: ADT hires CMO amid spend decreases (Score 50)
Sep 29, 2021

ADT Security Services named DeLu Jackson CMO in September 2021. Jackson most recently served as precision marketing VP of Conagra Brands. He has been tasked with assembling a customer-first marketing strategy that is supported by data. He will also manage partnerships like the new Google smart home security service.  According to iSpot, ADT spent around $25.7m on national TV ads YTD, a 6% decrease from $27.4m spent in this channel during the same time period of 2020. Full-year spend fell 4...

Momvertising Opps: Hillshire Farm returns to pre-pandemic spending levels
Sep 29, 2021

Tyson Foods subsidiary Hillshire Farm decreased spend significantly in 2020, which I assume was related to Covid-19. However it has started ramping spend back up so far this year. I see no signs indicating it will slow down anytime soon, so sellers should reach out to see if you can provide ad space.  Per iSpot, Hillshire spent around $4.9m on national TV ads YTD during programming such as "Two and a Half Men," "Law & Order: Special Victims Unit," "Days of our Lives," "The King of Queens" ...

Parents Media Opps: Bestow parts ways with CMO as digital spend surges (Score 51)
Sep 29, 2021

Life insurance group Bestow has bestowed its top marketer upon another as Tannen Campbell departed in August 2021 for the same position at Splash Financial. Campbell joined Bestow as CMO in January 2019 and, to the best of my knowledge, hasn't yet been replaced. Of course, we will keep you updated. In Campbell's absence, the company may need additional marketing support. Bestow did land a Series C funding round at the end of 2020; this raised $700m. Per Crunchbase, the company has earned $...

Millennial, Gen-X Opps: Splash Financial taps CMO after landing funding round (Score 64)
Sep 29, 2021

Financial education and student loan refinancing service provider Splash Financial selected Tannen Campbell as CMO in August. Campbell most recently served in the same position at Bestow. Of course, she will bestow her marketing expertise upon Splash. Sellers and agencies alike should contact to see what her plans are. To the best of my knowledge, this is the first time the company has had a CMO since Mai Moore departed in 2016. Since so much time has passed since Splash has had a CMO, I expe...

Rao's Specialty Foods increases digital spend
Sep 29, 2021

Sovos Brands subsidiary Rao's Specialty Foods has been moving away from national TV ads, opting instead for digital channels. This indicates the brand is trying to reach a younger audience than it has targeted in the past. Rao's started shifting its strategy in 2019, but it looks like the pandemic caused it to decrease spend across the board in 2020. So far this year, it has been ramping up digital spend, so sellers should contact Rao's for more information and to offer ad space.  Accordin...

Athletic Opps: WRKOUT taps first CMO shortly after launch (Score 77)
Sep 29, 2021

WRKOUT appointed Erika Weiss as its first CMO earlier in September. Weiss joined from Euka Wellness, where she was the head of marketing. WRKOUT only recently launched and is clearly focused on marketing, so sellers should get in touch to see what plans Weiss has. The hire may open up opportunities for agency readers as well. It also has been less than a year since WRKOUT hired Alejandra Martinez as marketing operations specialist in March. This company provides live, personalized train...

Campaign Imminent: BOK Financial taps AOR after CMO hire
Sep 28, 2021

Just over a year after hiring CMO Sean Hampton, BOK Financial concluded a review by appointing Vladimir Jones as its AOR. The agency's first work for BOK will debut in early 2022. It will focus on getting the company in front of consumer, commercial and investment banking audiences with campaigns centered around BOK's brand purpose. So far this year, Pathmatics reports the financial group has spent roughly $41.3k on digital ads, less than half of the roughly $101.1k it had spent by this po...

FL's Key West Historic Seaport needs marketing, communications and advertising services
Sep 28, 2021

Due Date: October 27, 2021 Scope of Work: The City of Key West is seeking proposals from qualified individuals or firms to provide marketing, communications, and advertising services for the Key West Historic Seaport. Successful applicants will demonstrate experience in brand development and management; advertising; marketing; media planning and management; social media strategy, implementation, and management; website design and development; and market research. Contact: Doug Bradshaw ...

Sacramento, CA issues RFP for COVID-19 vaccination campaign services
Sep 28, 2021

Due Date: October 15, 2021 (questions due October 1) Scope of Work: The City of Sacramento is seeking proposals from communications, public affairs and/or PR/marketing/advertising firms to research, design and implement a dynamic, multi-media marketing/public-awareness campaign that targets unvaccinated Sacramento residents and persuades them to become vaccinated against COVID-19. It will be paramount that the selected responder has a keen understanding of the unique communication challeng...

Best Buy kicks off fall campaign
Sep 28, 2021

Best Buy (BB) launched a fall advertising push on September 26th. The campaign includes a 15 and 30-second video spot that will be featured across TV, digital ,social media, podcasts and radio. An additional 60-second spot will drop in October. The majority of creative work was done in-house, but it worked with Wunderman Thompson on some audio and digital. This push comes ahead of Q4, which its BB's busiest time of year, due to the holidays.  Per Pathmatics, BB earned 11.7b impressions YTD...