Sales Lead: FuboTV recently established a partnership with the Boston Red Sox for the 2023 season. This is the sports-oriented live TV streaming service's first-ever MLB team partnership. It involves the launch of Fubo branding and hospitality opportunities at Fenway Park The partnership will also involve fan engagement at the ballpark (so, experiential marketing) and across various digital platforms. The company will likely: Pursue additional sponsorship opportun...

Sales lead: Keep an eye on this company so that you can reach out as soon as it finds a new marketing head.  Coravin's CMO, Leena Utsch, is out after nearly two years leading marketing for the company. Utsch is now the CMO of Canyon Ranch.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Gen-X & millennial women Once it hires a new CMO, the company will likely: Return to higher ad spending levels Shift ad dollars around to fi...

Sales lead: This hire will likely lead to spend shifts & agency changes.  AutoNation announced Richard Lennox as its CMO, effective May 15th, 2023. Lennox joins from Macy's, where he served as chief customer officer. He will handle brand, marketing, & creative.  AutoNation's current marketing leader, Marc Cannon, will move into a new position and lead corporate responsibility. **We are unable to confirm Lennox's email address until he officially begins.** Target demographi...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Tubi just launched a new campaign consisting of satirical short films poking fun at advertisers. The B2B campaign launched in time for TV's Upfront season. Made by AOR Mischief @ No Fixed Address, the campaign is called, “The Call To Action: A Film Series For Marketers.” The company will likely: Continue rolling out new work Keep increasing spend Seek additional new agency partners under its relatively new CMO (more below) Target demographic:  ...

Media Sales Lead: Freshpet recently debuted a campaign consisting of two new spots. Made by Terri & Sandy, “It’s Not Dog Food, it’s Food Food” shows pet parents defending their decision to store their pets' food in the fridge. This is Freshpet's latest effort to bolster awareness of its refrigerated dog food products. Per CEO Billy Cyr, over the coming year, the company will increase media spend by 35%, with 60% of the spend planned to be allocated in H1. Freshpet is also focused on retail...

Sales lead: Get in touch to offer ad space & agency services.  Vital Farms (VF) selected GUT Miami as creative AOR in May 2023. GUT won the account after creating a campaign for VF earlier this year.  The agency is tasked with helping VF build brand awareness and grow.  VF previously worked with Preacher on creative.  Target demographic: Primary shoppers/moms (Gen-X & millennial women) The company will likely: Release fresh creative work or an ad campaign Ramp up a...

Sales Lead: Nothing Bundt Cakes (NBC) recently launched its first campaign from AOR PMG. The agency created an integrated full-funnel go-to-market strategy spanning insights, creative, and media. PMG became NBC's creative and media AOR in December 2022. PMG's focus is on contemporizing NBC's brand via a fresh digital approach complete with playful taglines and imagery. To this end, the agency teamed up with NBC in February 2023 on a full rebrand.​​​​​​​ ​​​​​​​The ...

Sales lead: Keep an eye on this company because CMO hires commonly lead to spend & agency roster shifts.  SmileDirectClub hired Kevin Wertz as CMO, effective April 2023.  Wertz brings agency experience since he most recently served as CEO of Campbell Ewald. He now leads all of SmileDirectClub's marketing operations. Target demographic: Millennials The company will likely: Continue shifting ad dollars from TV to digital channels Experiment with new ad channels Revie...