Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
26 North Yachts |
Allison Reeves-Helfen |
CMO |
50 |
04/2023 |
Yes |
Edge Lead |
Marketing & Events Manager - OneWater Yacht Group |
Beyond Meat |
Akerho Oghoghomeh |
SVP & Global Marketing Head |
58 |
02/2023 |
Yes |
Edge Lead |
Brand Marketing SVP - Red Bull |
Bridgestone |
Kristian Vazquez-Diaz |
Partnership Marketing Director |
60 |
01/2023 |
Yes |
Edge Lead |
Sponsorship Marketing & Branding Advisor - Cigna |
Brightline |
Amy Chen |
CMO |
58 |
03/2023 |
Yes |
Edge Lead |
Marketing VP - Crossover Health |
Brightline |
Simone Nathaniel |
Sr. Marketing Operations Manager |
58 |
02/2023 |
Yes |
Edge Lead |
Technology Marketing Manager - Fuzzy |
Brightline |
Jim Venable |
Growth Marketing Head |
58 |
12/2022 |
Yes |
Edge Lead |
Digital, Acquisition, & Retention Marketing Director - Sutter Health |
Canada Goose |
Matt Blonder |
CDO |
73 |
04/2023 |
Yes |
Edge Lead |
Global eCommerce President - Wolverine Worldwide |
CKE Restaurants |
Max Wetzel |
CEO |
69 |
03/2023 |
Yes |
Edge Lead |
EVP & COO - Papa John's |
Edel Golf |
Michael Pai |
CMO |
62 |
04/2023 |
Yes |
Edge Lead |
Product Management Director - PopSockets |
Frye Footwear |
Jeremy Cornfeldt |
President |
66 |
03/2023 |
Yes |
Edge Lead |
US CEO - Brainlabs |
Gatorade |
Anuj Bhasin |
CBO |
38 |
01/2023 |
Yes |
Edge Lead |
Marketing VP & GM - PepsiCo |
Hashflow |
Andrew Saunders |
CMO |
52 |
04/2023 |
Yes |
Edge Lead |
CMO - Arbitrum |
Hero Cosmetics |
Shana Cohen |
Creative Operations Manager |
30 |
03/2023 |
Yes |
Edge Lead |
Lead Project Manager - Meta |
Khoros |
Lindsay Sanchez |
CMO |
64 |
04/2023 |
Yes |
Edge Lead |
Americas Marketing VP - Citrix |
Khoros |
Jennifer Frayer |
Sr. Brand Marketing Director |
64 |
06/2022 |
Yes |
Edge Lead |
Group Brand Strategy Director - Commonwealth//McCann |
Khoros |
Wendy Mikkelsen |
Sr. Product Marketing Director |
64 |
10/2022 |
Yes |
Edge Lead |
Sr. Product Marketing Director - Sprinklr |
Kickstarter |
Courtney Brown Warren |
Brand Marketing VP |
60 |
04/2023 |
Yes |
Edge Lead |
Global Brand Head - Twitter |
Kickstarter |
Everette Taylor |
CEO |
60 |
09/2022 |
Yes |
Edge Lead |
CMO - Artsy |
Kickstarter |
Ali BenBen |
Lifecycle Marketing Director |
60 |
01/2023 |
Yes |
Edge Lead |
Sr. Director of Customer & Lifecycle Marketing - Thrive |
Kickstarter |
Chell Burke |
Sr. Product Marketing Manager |
60 |
11/2022 |
Yes |
Edge Lead |
Sr. Manager of Product & Retention Marketing - SimpleHealth |
Pedego |
Brian Stech |
CEO |
36 |
05/2023 |
Yes |
Edge Lead |
CEO - Vinci Brands |
Red Robin |
Kevin Mayer |
CMO |
66 |
05/2023 |
Yes |
Edge Lead |
CMO - Pedego Electric Bikes |
SentinelOne |
Sally Jenkins |
CMO |
70 |
04/2023 |
Yes |
Edge Lead |
CMO - Elastic |
SentinelOne |
Paul Cesar |
Digital Marketing Director |
70 |
07/2022 |
Yes |
Edge Lead |
Sr. Manager of Demand Generation - DNSFilter |
SentinelOne |
Felicia Bermudez Haggarty |
Lifecycle Marketing Director |
70 |
09/2022 |
Yes |
Edge Lead |
Inbound Marketing head - Cloudflare |
SentinelOne |
Bryan Gale |
Product Marketing VP |
70 |
11/2022 |
Yes |
Edge Lead |
Product & Technical Marketing VP - CrowdStrike |
SentinelOne |
Karen Master |
Communications & PR AVP |
70 |
04/2023 |
Yes |
Edge Lead |
Corporate Communications & Media Relations Sr. Director - Citrix |
Shell Energy |
Megan Rosenbaum |
Marketing VP |
63 |
04/2023 |
No |
Edge Lead |
Interim Marketing VP - Shell Energy |
Sift |
Armen Najarian |
CMO |
61 |
04/2032 |
Yes |
Edge Lead |
CMO - Outseer |
SmileDirectClub |
Kevin Wertz |
CMO |
50 |
04/2023 |
Yes |
Edge Lead |
CEO - Campbell Ewald |
Sweetwater Sound |
Jeanine Gaffke |
CMO |
52 |
04/2023 |
Yes |
Edge Lead |
CMO - Halo Investing |
WME |
Ginger Chan |
CMO |
59 |
04/2023 |
Yes |
Edge Lead |
Consumer Communications SVP - Endeavor |
Young Living |
Steve Carlile |
Chief Marketing & Digital Officer |
50 |
04/2023 |
Yes |
Edge Lead |
Chief Marketing & Digital Officer - Younique |