Accounts on the Move Recap: Week of May 1 - 5, 2023

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. 

This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site. 

As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Account Index.

Agency Holding Company Business Won (Company/Brand) Industry Tag Duties Date Won Consultant Incumbent Inc. Start Date Inc. End Date Inc. Tenure (in Months) Inc. Holding Co. Edge Lead
Acadia Independent California Pizza Kitchen Restaurants Media AOR 04/2023   Noble People         Edge Lead
Camelot Independent CKE Restaurants Restaurants US Media AOR 04/2023   RPA         Edge Lead
Havas Formula Havas Mixbook Consumer Goods PR AOR 04/2023             Edge Lead
Mother Independent Jagermeister Food & Beverage Global Creative AOR 04/2023   Engine         Edge Lead
O'Keefe Reinhard & Paul Independent Metro by T-Mobile Telecommunications US Creative AOR 04/2023   Saatchi & Saatchi       Publicis Edge Lead
OMD Omnicom Vans Consumer Goods Global Media AOR 04/2023   Starcom       Publicis Edge Lead
Periscope Independent Jelmar Consumer Goods Creative AOR 04/2023             Edge Lead
PP+K Independent Bridgestone Automotive Creative & Digital AOR 04/2023             Edge Lead
Publicis Media Publicis Signet Jewelers Retail Media AOR 04/2023   EssenceMediacom 01/2019 04/2023 51   Edge Lead
Rise Interactive Independent Jelmar Consumer Goods Digital AOR 04/2023             Edge Lead
Ruder Finn Independent Neo4j Technology Communications AOR 04/2023             Edge Lead
Spark Foundry Publicis Blue Diamond Food & Beverage Media AOR 04/2023   Harmelin Media 01/2011 04/2023 147   Edge Lead
Tinuiti Independent Frye Footwear Consumer Goods Performance Media AOR 04/2023             Edge Lead