Vital Farms taps creative AOR (Score 60)

Sales lead: Get in touch to offer ad space & agency services. 

• Vital Farms (VF) selected GUT Miami as creative AOR in May 2023.
• GUT won the account after creating a campaign for VF earlier this year. 
• The agency is tasked with helping VF build brand awareness and grow. 
• VF previously worked with Preacher on creative. 

Target demographic: Primary shoppers/moms (Gen-X & millennial women)

The company will likely:

• Release fresh creative work or an ad campaign
• Ramp up ad spend
• Seek additional agency partners

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: VF spent around $275k on digital display ads YTD, a 9% increase from $251.6k spent in this channel during the same time period of 2022. 
• YTD data: 19.7m impressions via YouTube. 
• 2021-2022 spend: Full-year spend dropped 14% from $2.2m in 2021 to $1.9m in 2022. 
• Ad location: It placed 100% of these ads directly onto youtube.com. 

Agency analysis:

• Opportunity: Agency reviews tend to follow one another, so reach out now to see if you can pick up any of VF's business. 
• Current roster:
  • GUT Miami: creative AOR

Insight Sources: Digital spend insights estimated by Pathmatics.