Millennial, Gen-X Opps: Amtrak appoints lead creative agency (Score 68)
Nov 1, 2023

Sales lead: This appointment will likely lead to higher ad spending & possibly more agency changes.  Amtrak just announced Mekanism as its lead creative & strategy partner.  Mekanism is tasked with creating national and geo-targeted campaigns in addition to promoting Amtrak's loyalty program.  This replaces incumbent shop VMLY&R, which picked up the account in 2018.  We predicted roster shits when we told you about Amtrak's new EVP & CCO in September.  Target demographic: Mil...

Millennial Media Opps: Helzberg Diamonds chooses lead media partner (Score 22)
Nov 1, 2023

Sales lead: This appointment will likely lead to spend shifts & additional agency changes.  Helzberg Diamonds appointed Walz Tetrick as its lead media agency in October 2023. The agency is responsible for media planning/buying, research, and general marketing consultation.  This replaces the incumbent shop, Horizon Media.  Target demographic: Millennial women & gift-giving men The company will likely: Revise media strategy Keep increasing digital spend Make additio...

Male Millennial Opps: Chili's taps menu AOR amid spend increases (Score 83)
Nov 1, 2023

Sales lead: Reach out to score some of these extra ad dollars & to see if Chili's needs any more agency assistance.  Chili's Grill & Bar appointed Signal Theory as its menu AOR in October 2023. Signal Theory is tasked with creating a new food & bar menu, food photography, feature cards, and multi-market tests.  Pile & Company handled the review for Chili's.  This closely follows Chili's adding GALE as CRM AOR in September.  Target demographic: Millennials with a male skew ...

Affluent Gen-X, Boomer Opps: Silversea appoints media AOR amid digital spend increases (Score 26)
Nov 1, 2023

Sales lead: Reach out now to offer ad space & inquire about other agency opportunities.  Silversea Cruises picked up Mediahub as its new media AOR in October 2023. The agency will handle media planning, buying, data, and strategy.  Mediahub is also responsible for audience strategy.  Target demographic: Affluent Gen-Xers & boomers The company will likely: Keep ramping up digital spend Revise media strategy  Make additional agency changes Digital and social ins...

Microsoft promotes from within to fill CMO position (Score 49)
Nov 1, 2023

Sales lead: This transition will affect the company's marketing strategy & agency roster.  Microsoft recently announced its CMO, Chris Capossela, is leaving the company. The company decided to promote Takeshi Numoto to CMO. Numoto has been Microsoft's EVP & commercial CMO since 2020. Target demographic: Wide range of consumers & business DMs The company will likely: Try new marketing strategies Shift ad dollars around Review the agency roster Broadcast insight...

Gen-X, Millennial Parents Opps: National Park Foundation selects lead creative agency (Score 23)
Oct 31, 2023

Sales lead: Contact NPF's DMs to offer ad space & other agency services.  National Park Foundation (NPF) named Known its lead strategic and creative agency in October 2023. Known is tasked with increasing visitation and supporting the national parks. I believe this replaces Grey Group.  Target demographic: Gen-X & millennial parents The organization will likely: Keep ramping up digital spend Launch an ad campaign Build out its agency roster Broadcast insights ...

Momvertising Opps: Quilted Northern picks new creative shop (Score 14)
Oct 31, 2023

Sales lead: This appointment will likely lead to higher ad spend & possibly more agency hires.  Quilted Northern (QN) named Orchard its lead creative agency in October 2023. The agency is responsible for attracting new customers.  Orchard's first work is scheduled to launch in H2 of 2024. This replaces the incumbent shop, Mekanism.  Target demographic: Primary shoppers (Gen-X & millennial women/moms) The brand will likely: Seek additional agency assistance Keep ram...

Male Millennial Opps: Chime picks up integrated marketing partner (Score 60)
Oct 31, 2023

Sales lead: Reach out to offer ad space & to inquire about other agency work.  Chime tapped AKQA as its integrated marketing agency in October 2023. The agency will collaborate with Chime's in-house creative team to increase brand awareness.  AKQA's first work will launch late this year or early next year.  Target demographic: Millennials with a male skew The company will likely: Keep shifting ad dollars from digital to national TV Launch an ad campaign Make additi...

Millennial Media Opps: PayPal completes media review (Score 58)
Oct 31, 2023

Sales lead: Reach out to offer ad space & to inquire about other agency opportunities.  PayPal just concluded a year-long media review by appointing GroupM global media AOR. This replaces the Kepler Group.  We told you about the review when we reported that PayPal had promoted Leanne Sheraton to CMO.  Target demographic: Millennials The company will likely: Revise media strategy Ramp digital spend back up Make additional agency changes Digital and social insig...

Male Gen-X, Millennial Opps: Nautilus changes name to Bowflex to support its top brand (Score 69)
Oct 31, 2023

Sales lead: Reach out to help this company promote the rebrand. Nautilus announced it is changing its name to Bowflex, effective November 1st, 2023. The company believes this will help show its focus on the Bowflex brand.   The company rolled out a new logo & brand identity for Bowlfex earlier this year. It also plans on rolling out several new products in Q4.  Target demographic: Millennial & Gen-Xers with a male skew The company will likely: Keep shifting ad dollar...