Sales lead: This appointment will likely lead to spend shifts & additional agency changes.  Gorilla Glue (GG) appointed Curiosity as media AOR in October 2023. This replaces Empower, which picked up the account in 2013. Curiosity is responsible for both the GG brand and O'Keeffe's.  Target demographic: Gen-X DIYers The company will likely: Revise media strategy Continue increasing spend for the GG brand Make additional agency changes Broadcast insights (TV ad ...

Sales lead: This hire will likely lead to spend shifts & possible agency appointments.  Alpha Paw (AP) hired Katherine Schneider as CMO, effective October 2023. Schneider most recently served as ads manager of Shopify. She now leads all of AP's marketing activities. Target demographic: Millennial pet parents The company will likely: Ramp digital spend back up Experiment with new ad channels Outsource some marketing duties to agency partners Digital and social ...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  The Wine Group (TWG) selected Helen Kurtz as CMO in August 2023. Kurtz joined from Calavo Growers, where she served as GM and SVP. Prior to that, she was the CMO of Foster Farms. Kurtz is now responsible for all of TWG's marketing initiatives. TGW's top brands are Cupcake Vineyards, Franzia Boxed Wine, Dreaming Tree, Benziger, and Tribute.  Target demographic: Gen-X & millennial wo...

Sales lead: Reach out to offer ad space & agency assistance.  Michael Saunders & Company (MSC) tapped Chanté Blough as CMO in August 2023. She joins from Compass, where she served as head of operations. Blough now leads all of MSC's marketing operations. Target demographic: Gen-Xers seeking luxury property in Southwest FL The company will likely: Keep increasing digital spend Diversify ad placement Outsource some marketing duties to agency partners Digital and...

Sales lead: This promotion could lead to spend shifts & agency reviews.  Jagermeister promoted Charles Littlefield to CMO, effective October 2023. Littlefield joined the company in 2018 as senior brand marketing director.  He was promoted to brand marketing VP in 2019. Littlefield now leads all of the company's marketing operations.  We told you about Jagermeister appointing Mother as its first global creative AOR earlier this year.  Target demographic: Male millennials & G...

Sales lead: Get in touch with the new CMO for more information about her future plans.  Five9 hired Niki Hall as CMO in October 2023. This is her second stint with Five9, having served as marketing VP from 2017 to 2018. Hall spent the past three years as Contentsquare's CMO. In her new role, Hall is responsible for demand generation, partner marketing, branding, corporate communications, and events. Target demographic: Businesses that need cloud software for contact centers ...

Sales lead: Contact the new CMO to offer ad space & inquire about agency work.   Landing named Russ Brodmerkle CMO in September 2023. Brodmerkle most recently served as growth marketing director at Roblox.  He is responsible for marketing, growth, and brand identity. Target demographic: Millennials The company will likely: Keep increasing digital spend Invest in additional marketing channels Outsource some marketing duties to agency partners Digital and social...

Sales lead: Reach out to help this brand increase awareness. Rabbit Hole (RH) named Crowe its PR agency in October 2023. The agency will handle influencer partnerships, brand activation, media relations, strategic communications, and events. It is also tasked with boosting brand awareness. In other news:  RH hired Lisa Hunter as global marketing director in August 2023. Hunter joined from Brown-Forman, where she served as marketing director of Jack Daniel's Flavors.  ...

Sales Lead: Reach out to the new CMO for more details about her future plans.  Xactly hired Jennifer McAdams as CMO in October 2023. McAdams most recently served as executive marketing director of Vista Equity Partners.  She is responsible for marketing strategy & boosting growth.  Target demographic: Businesses that need revenue operations services  The company will likely: Increase digital spend Try new ad channels Build out its agency roster Digital and soc...

Media Sales Lead: Skechers just debuted its first line of technical basketball shoes called SKX Resagrip and SKX FLOAT. The company tapped Julius Randle of the New York Knicks and Terance Mann of the Los Angeles Clippers as the Skechers Basketball ambassadors. Both players will compete in Skechers shoes and will appear in brand campaigns. This is part of Skechers' long-term basketball plan, which includes seeking additional NBA players as brand ambassadors.  Key Lead Takeaways: Contact Ske...