Abel Nyc | Agency Profile, Contacts, AOR, Client Relationships
Service: Creative Agency
|Main Telephone||(212) 226-2324|
Abel Nyc Contacts
|Jamie D.||Account Director||NY|
Sample of Associated Brands
|Curtis W.||Associate Creative Director||NY|
|Elyse J.||Director, Project Management||NY|
|Matt P.||Account Manager||NY|
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Campaign Imminent: Jagermeister names new digital AOR
move Jager from frat bro shots to cocktails, driving more sales year round. So, stay on this brand throughout the summer, as well.
ISpot reports that Jager spent $0 on national TV in 2016, but the "Ice" ad above began airing in 2017 and is still active today. So far, the spot has totaled $10.4 million and is running mostly on male oriented shows (see show targeting right).
Pathmatics reports that Jager spent $35,400 on display ads last year, up $34,000 from 2016. All ads were placed directly on sports.yahoo.com and nbcssports.com.
They also use outdoor advertising, but Kantar notes that spending there dropped last year.
Note - There may be sponsorship opportunities here in the future, too, since Jägermeister was just announced as the official New York Rangers sponsor.