Campaign Imminent: Western Union taps new AOR (Score 22)
Aug 23, 2023

Sales Lead: Western Union (WU) picked TBA Global as its mobile business unit's strategy and creative AOR. The agency will now put together a consumer-based strategy, develop creative, and support other projects. Its goal is to bolster awareness of WU's mobile money transfer service. This shift comes about a year after WU named Bob Rupczynski, the former global head of PayPal's consumer and network marketing, as CMO. The company will likely: Launch a new campaign Return ...

Atlas Obscura drives recent growth with brand partnerships, digital advertising (Score 57)
Aug 23, 2023

Sales Lead: Atlas Obscura (AO), a travel publisher, has experienced a recent surge in revenue, largely due to brand partnerships. This spring, the company posted its first-ever profitable quarter. AO's leadership expects the company to reach $24m in revenue by EOY 2023. To do this, it will continue relying on three main businesses: advertising, curated experience offerings, and brand extensions. The company's brand partnerships play a large part in this; these started ramping ...

Male Opps: Heydude teams up with Dude Perfect under new CMO (Score 66)
Aug 23, 2023

Sales Lead: Heydude recently said established a long-term partnership with sports-oriented content group Dude Perfect. One might say that leadership said, "Heydude, Perfect." Dude Perfect will highlight Heydude's shoes to its nearly 60m YouTube subscribers; it will also develop bespoke content for the brand. Right now, Heydude has a back-to-school (BTS) Dude Perfect footwear collection. The company will likely: Pursue similar brand partnerships Continue increasing spend ...

Female Opps: Parade acquired as it increases digital spend (Score 51)
Aug 23, 2023

Sales Lead: As it continues expanding into new product categories, Parade has been acquired by Ariela & Associates International. The company did not disclose details regarding the deal. Parade, which will operate as a division of Ariela, specializes in intimates but has launched new products such as swimwear and activewear. The brand will likely: Shift strategy Continue increasing spend Conduct agency reviews Target demographic:  ​​​​​​​Gen-Z and millenni...

Dude Wipes launches first campaign from new AOR (Score 62)
Aug 23, 2023

Sales Lead: Dude Products (DP)'s Dude Wipes recently launched its first work from its recently appointed creative and media AOR, Curiosity. Dubbed "Best Clean, Pants Down," one spot shows that Dude Wipes can get men's back ends so clean that they can show off their tighty whities; another spot addresses common questions and myths regarding flushable wipes. Curiosity designed the campaign to bolster brand awareness and attract new customers. The company will likely: Continue r...

Media Edge: Three Olives launches BFY-centered rebrand
Aug 23, 2023

Media Sales Lead: Three Olives (TO)Proximo Spirits's recently rolled out a "clean-conscious" rebranding. The brand refresh includes a new look, bottle redesigns, and a reformulated recipe that makes the brand's products low-calorie, zero-sugar, and gluten-free. This is partially due to young (specifically Gen-Z) consumers' rising demands for better-for-you (BFY) alcohol options, per a TO representative. The rebrand rolled out nationwide through retailers, TO's own D2C channel, and online outl...

Female Gen-Z, Millennial Opps: European Wax Center to ramp up ad spend following CCO hire (Score 74)
Aug 23, 2023

Sales lead: Get in touch now to see if you can score some of these extra ad dollars.  European Wax Center (EWC) disclosed during its recent Q2 earnings report that it plans on ramping up ad spend throughout H2 following the success of its recent "Every Body Smooth" campaign.  Plus, the new CCO we told you about in May, Andrea Wasserman, recently sent out a new marketing playbook to its franchise network.  This will help the company unify its marketing efforts. It is also increasin...

B2B Media Opps: Peloton debuts new service for businesses (Score 85)
Aug 23, 2023

Sales lead: Reach out if you can help this company transition from a direct-to-consumer to a business-to-business model.  Peloton rolled out a new service called Peloton for Business. The service includes fitness equipment, access to the Peloton App, and corporate engagement experiences. Peloton for Business is designed for industries such as hospitality, corporate wellness, apartments, education, healthcare, gyms, and community wellness.  The company's DMs hope this helps improve...

Gen-Z, Millennial Opps: Thayers selects PR shop amid digital spend increases (Score 8)
Aug 23, 2023

Sales lead: Get in touch to offer ad space & agency assistance.  Thayers Natural Remedies appointed Coyne as its PR AOR in August 2023. The agency is tasked with increasing awareness of Thayers' offerings and promoting new products. It will also handle paid media, social media, and influencer relations.  Target demographic: Gen-Z & millennial women  The company will likely: Continue shifting ad dollars from TV to digital channels Seek additional agency assistance I...

Explore Minnesota expands AOR's remit (Score 25)
Aug 23, 2023

Sales lead: Reach out if you can help this organization attract more visitors.  Explore Minnesota Tourism (EMT) decided to keep Adventure Creative following a competitive review. In addition to tourism, the agency is now responsible for attracting businesses to the state. The organization is gearing up to launch a new unit called Explore Minnesota for Business.  Target demographic: Gen-X/millennial tourists & businesses The organization will likely: Continue increasing...