Gen-Z, Millennial Update Opps: Tempur Sealy plans to drastically increase ad spend
May 26, 2021

Update: Tempur Sealy (TS) disclosed some more marketing plans during its recent Q1 earnings report. The company announced earlier this year it would aggressively increase ad spend, but did not reveal an exact figure. Now its leaders are saying it will spend an additional $50m, bringing the expected 2021 total to $450m. Execs claimed this is the largest advertising investment in the history of the company. It is also planning a campaign to promote the 175th anniversary of its Stearns & Foster ...

Gen-Z, Millennial Momvertising Opps: Target kicks off largest advertising push of 2021 to date (Score 62)
May 26, 2021

Target launched a new campaign on May 25th that will run through the fall. It will be supported across TV, digital, social, audio, print, display and OOH. It also includes one 30-second spot, three 15-second spots and several 6-second sports with more coming later in the year. This will be Target's second biggest advertising push of the year, only trailing its holiday campaign. Target worked with Mother and Essence on the campaign.  According to Pathmatics, Target earned 10.4b impressions ...

Parents Media Opps: Purple decreases overall spend but significantly increases TV, digital
May 26, 2021

Purple Innovation's brand evolution has kept making progress as its campaigns focus on its products' benefits, as revealed by execs in its latest earnings call. Purple's overall marketing spend is dropping - marketing and sales for the past quarter dropped to 29.9% compared YOY to 30%) - so sellers will have the best luck offering ways to help the company optimize a lower budget. So far this year, iSpot reports Purple has spent approximately $8.2m on national TV commercials, up 26% from th...

Campaign Imminent: Moet Hennessy taps PR AOR for three brands amid increasing spend (Score 36)
May 26, 2021

Unlike Peter Pan, Moet Hennessy has caught its shadow; the company selected Shadow as the new PR AOR for the following brands: Belvedere, Glenmorangie and Volcan De Mi Tierra. With a renewed focus on these brands, I expect Hennessy to advertise them heavily in the coming months. Shadow will initially focus on the brands' media relations, influencer marketing, events and partnerships. This shift replaces Havas Sports & Entertainment. We thought agency reviews may follow the 2020 hire of CEO...

Gen-Z, Millennial Momvertising Update Opps: Walmart acquires digital fitting room platform called Zeekit (Score 77)
May 26, 2021

Update: Walmart announced it is acquiring an online fitting room platform called Zeekit. The value of the purchase has not been disclosed. Zeekit's technology allows users to upload a picture or choose a model that most closely matches their height, shape and skin tone to simulate the experience of trying on clothes in-store. It also has a sharing function so users can get their friend's opinion. This will also add a social function to online shopping.  **We are unable to provide any conta...

B2B, D2C Media Opps: Kodak taps new PR AOR to handle influencers, brand awareness
May 26, 2021

Prinics Co., known best for its Kodak brand, selected 5W as its PR AOR to handle strategic media and influencer relations campaigns. The agency will initially focus on positioning Kodak as the top instant camera and printer brand, all while driving product awareness. Kodak's most popular - and, thus, most commonly advertised - products include the KODAK Photo Printer Dock, KODAK Mini Retro Mobile Photo Printers, and KODAK Mini Shot Camera and Printer. So far this year, Pathmatics report...

Millennial Parents Opps: Disney shutting channels down to focus on Disney+
May 26, 2021

Disney+ is receiving the bulk of parent company Walt Disney's attention; the company will close 100 international TV channels this year in order to migrate to the streaming service. Reportedly, Disney+ reached 100m subscribers despite the content production shutdown caused by the pandemic, largely due to movie releases. iSpot reports that Disney's YTD national TV spend for Disney+ has reached approximately $52.7m, over double the approximately $21.9m it had spent by this point last year...

SFOX issues RFP seeking AOR to accelerate growth & brand awareness
May 26, 2021

Due Date: June 11, 2021 Scope of Work: The object of this engagement will be to create messaging content, positioning strategy and execute deliverables that raise the profile of SFOX, its overall brand halo and of course its product services and offerings. The award will be given to the firm that demonstrates a clear understanding of SFOX's differentiation and position in the growing cryptocurrency services space with a defined road map and timeline for immediate execution. This road map a...

Gen-X, Millennial Media Opps: Discovery continues ramping up spend as it builds brand awareness for Discovery+ (Score 52)
May 26, 2021

Discovery is still promoting its new streaming service Discovery+, per its Q1 earnings report. SG&A expenses grew 48% in Q1, primarily due to advertising costs associated with Discovery+. The investment has paid off considering Discovery+ already has 15m paid subscribers. It is also gearing up for a big marketing push during the Olympic games this summer. While it does expect to keep spending at a higher than normal level, it will slow down at some point in the near future. Going forward, Dis...

Campaign Imminent: Philips taps new creative, media, PR AORs
May 26, 2021

Update: Concluding a five-month review, Philips Electronics awarded its $300m creative, media and communications remits to Omnicom. Specifically, Philips will work with Omnicom-owned TBWA (creative), OMD (media), FleishmanHillard (PR and communications) and Ketchum (PR and communications). Fleishman and Ketchum retained this account after already having worked with Philips for a decade. Dentsu's Carat previously held most of the company's global media business, but it does retain Philips's do...