Male Millennial Opps: Visa releases first creative work from new AOR
Jul 21, 2021

Visa is releasing fresh creative from its new creative AOR Wieden+Kennedy during the Olympic opening ceremony. The "Meet Visa" campaign is headlined by a 60-second spot that will be followed by a series of 15-second videos. These videos will be supported across TV, digital and OOH. The company is also unveiling a new logo. You can read more about Wieden+Kennedy's 2020 appointment here.  According to Pathmatics, Visa earned 723.8m impressions YTD through desktop video ads (40%), Facebook ad...

Digital Momvertising Opps: Renfro Brands promotes top marketer (Score 50)
Jul 21, 2021

Renfro Brands promoted Kadian Langlais to CMO in June 2021. Langlais joined Renfro in 2018 as digital and direct-to-consumer VP. In her previous role, she was responsible for launching the company's eCommerce platform and online strategy. Langlais will now manage the company's global marketing strategy. In other news, The Renco Group acquired Renfro in June 2021. No details regarding the purchase are available at this time. This company is poised to increase spend now that is has a new holdin...

Male Gen-Z Opps: Kraken significantly increases spend after hiring creative AOR (Score 23)
Jul 21, 2021

Kraken Rum's spend has jumped over the past several months. I suggest sellers able to get this brand in front of Gen-Z via paid social channels should get in touch soon to secure last-minute ad dollars for work throughout the rest of the year. Pathmatics reports that Kraken has spent roughly $72.5k on digital ads YTD, around 8x the roughly $9k it had spent by this point of 2020. So far this year, Kraken has earned ~13.6m digital impressions via Twitter (55%), Instagram (43%) and Facebook (...

BFY Digital Opps: Banza increases ad spend after tapping PR AOR (Score 25)
Jul 21, 2021

Over the months since appointing PR AOR Confidant, Banza has increased its digital spend tremendously. I expect the company's spend to continue rising throughout the year since its products are so popular. Additionally, earlier in July 2021, Banza hired a new brand management director, Anisa Moolani. Adding to their marketing teams often mean companies are focusing more on advertising efforts, which also signals increases in spend. So far this year, Pathmatics reports Banza has spent ro...

Female Opps: Three Ships Beauty taps first US CMO to fuel expansion (Score 70)
Jul 21, 2021

Natural and affordable beauty company Three Ships named Heidianne Pillsbury as its first US CMO in July 2021. Most recently Sephora's senior marketing director and joining with over 15 years of beauty and fashion industry experience, Pillsbury will support Canada-based Three Ships's efforts to expand throughout the States. This hire comes not long after the company raised a $986k (in US dollars - the original data is provided in Canadian dollars) seed funding round in November 2020. Crunch...

BFY Media Opps: Purely Inspired launches campaign partnered to Olympian athlete (Score 54)
Jul 21, 2021

To promote its superfoods, nutrition brand Purely Inspired (PI) debuted a campaign partnered with Olympics gymnastics gold medalist Dominique Moceanu. The campaign includes social content and online advertising. The superfoods are available at Walmart's brick-and-mortars, so PI may also invest in OOH advertising around those locations. This is the brand's first major campaign from 72andSunny, its creative AOR since earlier this year. So far this year, the brand's digital spend has already ...

Gen-X, Millennial Homeowner Opps: Terminix ramps up digital spend (Score 64)
Jul 21, 2021

Terminix has been increasing digital spend so far this year. Traditionally, this company has been a big national TV spender, and it still does spend more in this channel than digital. However, I do believe it will continue adding dollars to digital as it becomes more important for marketers. Sellers should contact Terminix for more information. We last wrote to inform you of Terminix's new CEO, creative and media AORs.  According to Pathmatics, Terminix earned196.7m impressions YTD through...

B2B Digital Opps: GSTV announces CMO hire (Score 50)
Jul 21, 2021

GSTV hired Steve Ochs as EVP and CMO in May 2021. Ochs comes from National CineMedia, where he served as SVP of brand marketing and creative. In his new role, Ochs will be responsible for marketing, communications, brand and strategy. Keep an eye on this company as this hire will affect its marketing strategy and agency roster.  According to Pathmatics, GSTV earned 1.9m impressions YTD through Twitter ads placed directly onto twitter.com. It spent around $8.5k on digital display ads YTD, a...

Female Media Opps: Flex loses top marketer, launches campaign (Score 61)
Jul 21, 2021

After only around a year as The Flex Company's brand, communications and creative VP, Ally Basak parted ways with the company this month. She is now the marketing VP for Mynd Management. In Basak's absense, I expect Flex needs more marketing assistance than normal; both seller and agency readers should contact if you haven't yet done so. Creative and brand VP Maira Almeida may be handling these duties for now, but we will let you know what we confirm. Flex also has a new, gender-neutral me...

21+ Male Opps: Sierra Nevada significantly increases digital spend (Score 75)
Jul 21, 2021

Just after appointing PR AORs Golin San Fran and LA, Sierra Nevada (SN) has increased its digital ad spend significantly. Sellers able to get this brand in front of 21+ men should contact soon to secure last-minute ad dollars for the rest of 2021. So far this year, Pathmatics reports the brewer has spent roughly $1.6m on digital ads, over double the roughly $761.9k it spent within the same 2020 timeframe. SN's estimated full-year 2020 spend similarly more than doubled to $1.9m from that of...