Campaign Imminent Update: Rivian announces retail store in Brooklyn, NY (Score 74)
Mar 25, 2021

Update: Rivian is opening a showroom in Williamsburg, a neighborhood in Brooklyn, NY. The showroom is mainly to promote the R1T pickup truck and the R1s SUV, which are both scheduled to hit the market this summer. The company is planning on opening nine showrooms in total and 41 service centers. Consumers will not be able to buy vehicles from showrooms as they are just a place to view and test drive the vehicles. These showrooms could lead to opportunities for those that own OOH ad space.  ...

Campaign Imminent: Pernod Ricard taps Absolut creative AOR after other agency shifts (Score 87)
Mar 25, 2021

Ogilvy is on an Absolut roll - shortly after winning the creative remits for other brands, Ogilvy has been awarded the same for Pernod Ricard (PR)'s Absolut Vodka. The agency will now spearhead the brand's global strategic and creative duties, focusing on establishing Absolut as a market leader. This review conclusion replaces the vodka brand's four-year relationship with incumbent BBH. So far this year, iSpot reports Absolut has spent approximately $296.7k on national TV commercials; it h...

Male Gen-Z, Millennial Media Opps: Arby's ramps up digital spend (Score 57)
Mar 25, 2021

Arby's has been shifting its marketing strategy to focus on digital ads instead of national TV ads. So far this year, it spent about half of the amount it spent on national TV ads during the same time period of 2020, while nearly quadrupling digital spend. This strategy indicates it is trying to reach Gen-Z and millennial consumers more effectively. Sellers that can provide digital ad space should start contacting this company. This comes after the company brought in CMO Patrick Schwing about...

SW Campaign Imminent: Austin FC partners with Diageo ahead of 2021 inaugural season
Mar 25, 2021

MLS club Austin FC (AFC) recently announced a mult-year sponsorship with alcoholic beverage giant Diageo. Digaeo first started working with MSL with a 2019 deal that established Captian Morgan as the league's exclusive spirits partner; this AFC deal does the same for this specific brand. This new AFC partnership reinforces the brand's commitment to US soccer and to the city of Austin, including the city's dedicated fans who have waited years for its upcoming inaugural season. This deal will a...

Gen-Z Opps: Teriyaki Madness promotes CMO amid significant spend increase, expansion (Score 72)
Mar 25, 2021

Restaurant chain Teriyaki Madness (TM) selected Jodi Boyce as its first CMO in February 2021. Boyce joined the company as marketing EVP in September 2016, having previously served as the marketing VP at Smashburger. With more marketing responsibilities, Boyce will probably lead TM to continue increasing ad spend. TM responded to the global pandemic with a pay-it-forward campaign that allowed "everyday people" to provide free meals to healthcare workers. I'm not crying, I promise. This serv...

Gen-Z Media Opps: Mars Wrigley increasing Skittles digital spend amid sustainable packaging roll-out (Score 57)
Mar 25, 2021

Mars Wrigley (MW) recently announced that it will soon roll out biodegradable wrapping for its Skittles candy thanks to a two-year partnership with Danimer Scientific, a sustainable goods manufacturer. The brand experienced a surge in sales due to COVID-related grocery store impulse buys, and this will give consumers yet another reason to grab a bag of Skittles. This initiative is one of MW's first steps toward the pursuit of its promise of 100% reusable, recyclable or compostable packaging b...

Female Millennial D2C Opps: Loro Piana taps top US marketer amid significant spend increase (Score 73)
Mar 25, 2021

Sing us a song; you're the Piana man - In January 2021, Italian accessory and gift company Loro Piana (LP) appointed communications and marketing SVP (its top marketing role) Claudia Kozma Kaplan. Kozma Kaplan came from Kate Spade, where she served as global head and SVP of marketing and communications. With a new US marketing leader, the company is likely about to initiate more advertising efforts in the States, so sellers should get in touch sooner rather than later to determine details abo...

Campaign Imminent: EmblemHealth taps creative AOR amid spend increases (Score 47)
Mar 25, 2021

EmblemHealth recently concluded a competitive review by selecting VMLY&R as its new AOR to handle creative campaigns and integrated marketing activities. This shift replaces gyro, which produced Emblem's "New New York" campaign last year. The company is particularly focused on specific areas of its portfolio such as ConnectiCare, CT-based health insurer, and AdvantageCare Physicians, a leading NY medical group practice. Beth Leonard, Emblem's CMO of over four years, was promoted to chief c...

Gen-X, Millennial Media Opps: Lowe's increased spending carries over into 2021 (Score 61)
Mar 25, 2021

Lowe's started increasing ad spend in 2020 and has continued this year. The company is most likely increasing spend to capitalize on consumers doing more projects around the house while they are stuck at home due to the pandemic. As a result of all these do-it-yourself projects, Lowe's sales went up 41% in 2021 compared to 2020. Sellers should contact this company to secure some of these extra ad dollars.  In other news, Lowe's brought in senior creative director Jennifer Arnoldt in Januar...

Gen-X, Millennial Male Opps: Ram Trucks launches "I'm A Ram" campaign
Mar 25, 2021

Ram Trucks kicked off the "I'm A Ram" campaign during the first round of the NCAA March Madness tournament. The campaign is highlighted by Chris Stapleton's version of the classic Al Green song, and the campaign's namesake "I'm A Ram." In total, there will be five 30-second spots released throughout the year. The first two "Neighbor" and "Provider" have already been released. An additional full-minute video will run on Ram's YouTube channel. The campaign will also be supported on digital and ...