Sales lead: Reach out now to offer ad space & to inquire about other agency opportunities.  Habit Burger Grill (HBG) appointed Barrett Hofherr as creative AOR in October 2023. The agency is tasked with creating marketing campaigns.  We predicted an agency review when we told you about HBG naming Jack Hinchliffe CMO in February.  Target demographic: Gen-Zers & millennials The company will likely: Keep ramping up digital spend Launch an ad campaign Make additional ag...

Sales lead: Reach out now to score some of these extra holiday campaign dollars.  Macy's got a head start on holiday advertising by kicking off its holiday anthem spot in October.  The 30-second ad debuted during the NFL on Fox.  It will run a 60-second version in theaters and during the Macy's Thanksgiving Day Parade.  This is the first big push since it named Abigail James interim CBO. Target demographic: Gen-X & millennial women (moms) The company will likely: Sig...

Sales lead: This departure will likely affect the company's marketing strategy & agency roster.  Panera Bread (PB) lost its chief brand & concept officer, Eduardo Luz, in October 2023. He managed digital, loyalty, guest experience, media, and advertising.  Luz is now the CEO & president of P.F. Chang's.  We will be sure to update you as soon as a replacement is named. Read about PB's new influencer strategy aimed at younger guests here.  Target demographic: Gen-Zers & mille...

Sales lead: Reach out now to offer ad space & to inquire about other agency opportunities.  Visit Baltimore (VB) appointed Spark as its creative AOR in October 2023. The agency is tasked with updating VB's visual identity and campaign development.  I believe this replaces incumbent shop TBC.  Target demographic: Millennial tourists The organization will likely: Seek additional agency partners Roll out a new logo & other brand imagery Significantly increase ad spend...

Sales lead: Contact the new CMO for more information about her future plans.  Altice USA named Jennifer Garrett CMO in October 2023.  Garrett most recently served as Spectrum's marketing head. She is now tasked with boosting awareness for Optimum, Altice's top brand,  Garrett reports to Leroy Williams, the new CGO we told you about in February.  Target demographic: Male Gen-Xers & millennials The company will likely: Continue ramping up digital spend Review the cur...

Sales lead: This hire will likely lead to spend shifts & agency changes.  Discount Tire (DT) hired Jeffrey Lack as marketing SVP in September 2023. Lack most recently served as Rite Aid's marketing VP. He now leads all of DT's marketing operations. We told you about DT's new sports AOR in June.  Target demographic: Male millennials & Gen-Xers The company will likely: Keep ramping up digital spend Try new ad channels Build out its agency roster Broadcast insi...

Sales lead: Get in touch with the new CMO for specific details about her future plans.  Playa Bowls (PB) hired Nicolle DuBose as CMO in September 2023. DuBose joins from Schlotzsky's, where she served as VP and marketing head. She now leads all of PB's marketing operations. In other news: PB teamed up with USA Surfing as the Official Sponsor of USA Surfing's Prime Series and Championship. This is the second year PB has sponsored the event.  It is also the presenting s...

Sales lead: Reach out to offer ad space & agency services.  Visit Orlando (VO) named Kathy Brown marketing VP in October 2023. Brown most recently served as marketing & brand activation lead of J&J Learn at Johnson & Johnson. In her new role, Brown is responsible for domestic & international marketing strategy and campaign development. In other news: VO just launched its fall marketing campaign, which is scheduled to run through November. It is being supported through T...

Sales lead: This hire will affect the company's marketing strategy & may lead to agency appointments.  Tenable hired Meg O'Leary as CMO, effective October 2023. She is responsible for global marketing, brand awareness, messaging, go-to-market strategy, and demand generation.  O'Leary joins from Cybereason, where she held the same title. Target demographic: Businesses that need cybersecurity services  The company will likely: Continue increasing digital spend Try more...

Sales lead: Contact this company's DMs if you can help it promote the new restaurant concept.  Golden Corral (GC) is testing a new fast-casual style called Homeward Kitchen. The first location will open in December in Southern Pines, NC. The chain will test Homeward Kitchen in other locations later on.  It will offer dine-in, takeout, drive-thru, online, and third-party takeout ordering. GC's DMs hope this helps it attract younger consumers.  Target demographic: Millennials...