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160over90 | Agency Profile, Contacts, AOR, Client Relationships

Service: sponsorship & events marketing

Main Telephone
(212) 586-5100
Primary Address
304 Park Avenue South
New York, NY 10010

160over90 Contacts

Contacts (5/23)
Name Title State
Ed H. President NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 586-5100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 304 Park Avenue South

New York, NY

Ricardo M. Strategy & Innovation Director NY
Megan A. Associate Creative Director NY
Kristy H. Associate Creative Director NY
Kate G. Account Director, Partnerships NY

Client Relationships

Brand Service From To Media Spend
**** ******* Public Relations *
**** Creative, Digital Creative ******
***** ***** ******* Creative, Digital, Media Buying, Media Planning *
********* Creative, Digital, Media Buying, Media Planning *
********* Public Relations, Social *****

See Winmo sales intelligence in action


Parents Media Opps: Main Event to be acquired by Dave & Buster's (Score 71)

Now, for the main event of today's news... Dave & Buster's for $835m. The acquisition, which will close later this year, broadens D&B's demographic reach since it's popular among families with young children. D&B's locations are most frequented by young adults. 

According to iSpot, Main Event hasn't utilized national TV since allocating around $20.6k in mid-2021; it may return to this channel this summer. Last year's commercials targeted male sports enthusiasts watching NFL Football.

Since the beginning of 2022, Pathmatics reports the company has spent approximately $510k on digital ads, only around a quarter of the approximately $2m it had spent by this point last year. Main Event ended up spending approximately $6.3m on this channel last year, 142% more than the approximately $2.6m it spent in 2020. The entertainment chain has earned around 55.8m digital impressions YTD via Facebook (44%), Instagram (33%), YouTube (21%), desktop display (2%) and mobile display (1%) ads.

Of course, spend will likely pick back up once D&B buys Main Event and works to target more millennial and Gen-X parents of young kids along with its traditional Gen-X audience. Sellers should get in touch soon to offer relevant ad space.

Agency & martech readers - This announcement comes not long after Main Event appointed CMO Ashley Zicklefoose in 160over90 is currently Main Event's PR and social AOR.