160over90 | Agency Profile, Contacts, AOR, Client Relationships
Service: sponsorship & events marketing
- Main Telephone
- (212) 586-5100
Sample of Associated Brands
|Ryan W.||Chief Creative Officer||NY|
|Samantha S.||Executive Vice President, Public Relations & Communications||NY|
|Anna R.||Vice President, Experiential||NY|
|McKenzie M.||Vice President, Creative Operations||NY|
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Close Watch: Cutwater Spirits seeking new marketing head post-acquisition (Score 56)
Canned cocktail brand in search of a marketing VP to lead alongside its CMO. The selected marketer will lead campaigns, PR, overall branding, merchandising and customer experience while monitoring the industry and analyzing target consumers. He or she will also manage agency relationships, sponsorships, events and partnerships. Incumbent marketing leaders Scott Mires and Earl Knight seem to have departed, but we will keep you updated as we learn more.
Sellers should expect spend to rise under a new marketing head, especially under new company ownership. Cutwater tends to target younger female drinkers (older Gen-Zers and younger millennials), and it typically invests in digital, experiential and earned media.
Agency & martech readers should reach out to be top-of-mind when the brand finds a new marketing head. Competition will include the agencies with which AB InBev works, including 360i.