180NY | Agency Profile, Contacts, AOR, Client Relationships

• The agency will initially focus on expanding and evolving "L'Esprit Libre," CM's brand platform, globally.
• 180 also integrated a new visual identity (view video above) and will build awareness in regions including the US, so though the agency itself isn't headquartered in the States, its appointment will affect US strategy.
• The agency will launch new CM work in H2 2023 across broadcast TV, online video, OOH, social, and digital channels.
• The company will likely:
  • Shift strategy
  • Return to higher spend when it launches the new campaign
  • Seek additional new agency partners
• Target demographic: 
  • ​​​​​​​Travelers ranging from Gen-Z through Gen-X

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: CM has spent roughly $180.3k on digital ads YTD, down 5% from the roughly $190.4k spent within the same 2022 timeframe.
  • YTD data: Since the beginning of 2023, the company has earned ~21.3m digital impressions via Facebook (41%), Instagram (34%), YouTube (19%), desktop video (4%), and desktop display (2%) ads.
  • Last year: In 2022, CM's approximate full-year spend more than doubled to $1m from that of $469.3k in 2021.
• Additional channel insights  
  • The company utilizes print, digital, and Google Ads.

Additional agency insights: