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180NY | Agency Profile, Contacts, AOR, Client Relationships

Service: full-service creative

Main Telephone
Primary Address
200 Varick Street
New York, NY 10014

180NY Contacts

Contacts (5/9)
Name Title State
Evan W. Chief Experience Officer & Founder NY
Sample of Related Brands
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Varick Street

New York, NY

Geoff D. Group Strategy Director NY
Gabriel S. Creative Strategist NY
Sofia R. Associate Creative Director NY
Matthew S. Community Manager NY

Client Relationships

Brand Service From To Media Spend
**** *** ***** ******* Creative *
******** *** Creative *
**** *** Creative *

See Winmo sales intelligence in action


Campaign Imminent: Club Med taps new creative AOR (Score 58)

Sales Lead: 

  • The agency will initially focus on expanding and evolving "L'Esprit Libre," CM's brand platform, globally.
  • 180 also integrated a new visual identity (view video above) and will build awareness in regions including the US, so though the agency itself isn't headquartered in the States, its appointment will affect US strategy.
  • The agency will launch new CM work in H2 2023 across broadcast TV, online video, OOH, social, and digital channels.
  • The company will likely:
    • Shift strategy
    • Return to higher spend when it launches the new campaign
    • Seek additional new agency partners
  • Target demographic
    • ​​​​​​​Travelers ranging from Gen-Z through Gen-X

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: CM has spent roughly $180.3k on digital ads YTD, down 5% from the roughly $190.4k spent within the same 2022 timeframe.
    • YTD data: Since the beginning of 2023, the company has earned ~21.3m digital impressions via Facebook (41%), Instagram (34%), YouTube (19%), desktop video (4%), and desktop display (2%) ads.
    • Last year: In 2022, CM's approximate full-year spend more than doubled to $1m from that of $469.3k in 2021.
  • Additional channel insights  
    • The company utilizes print, digital, and Google Ads.

Additional agency insights:

Insight Sources: Digital spend insights estimated by .