1o8 | Agency Profile, Contacts, AOR, Client Relationships
Service: Digital media solutions & measurable marketing intelligence
- Main Telephone
- (312) 324-4970
|Aubrey H.||Account Director||IL|
Sample of Related Brands
|Jennifer B.||Executive Director, Creative||IL|
|Jake S.||Director, Marketing||IL|
|Brie J.||Director of Email Marketing||IL|
|Greg M.||Creative Director & CW||IL|
Millennial Parent Opps: Beanie Babies launches first campaign in seven years
I am incandescently delighted to tell you that 1o8, the campaign welcomes everyone into Ty Gimme Beanie Studios's "fun and frivolous world." Six movie trailer-esque ads feature beanies as celebrity stars and dancers. This will tug on millennials' nostalgia, so sellers should reach out soon to secure last-minute ad dollars.
According to Pathmatics, Ty has spent roughly $1.5m on digital ads YTD, up 25% from the roughly $1.2m it spent within the same 2021 timeframe. In 2021, the company's estimated full-year spend of $3.8m reached more than 4x that of $893.4k in 2020. So far this year, Ty has earned ~169.6m digital impressions via Facebook (79%) and Instagram (21%) ads.
Of course, the company has been promoting its other brands way more than Beanie Babies, but it'll likely keep promoting this brand now that it's started to do so more heavily. As I briefly mentioned, this will especially appeal to nostalgic millennial parents. Sellers able to offer high-ROI strategies among this audience will have an advantage securing ad dollars.
Agency & martech readers - Ty doesn't show major signs of upcoming agency reviews right now, but you may have a shot at future project-based work.