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1o8 | Agency Profile, Contacts, AOR, Client Relationships

Service: Digital media solutions & measurable marketing intelligence

Main Telephone
(312) 324-4970
Primary Address
600 W Jackson Blvd
Suite 32
Chicago, IL 60612

1o8 Contacts

Contacts (5/10)
Name Title State
Aubrey H. Account Director IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 324-4970
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 W Jackson Blvd
Suite 32
Chicago, IL

Jennifer B. Executive Director, Creative IL
Jake S. Director, Marketing IL
Brie J. Director of Email Marketing IL
Greg M. Creative Director & CW IL

See Winmo sales intelligence in action


Millennial Parent Opps: Beanie Babies launches first campaign in seven years

I am incandescently delighted to tell you that 1o8, the campaign welcomes everyone into Ty Gimme Beanie Studios's "fun and frivolous world." Six movie trailer-esque ads feature beanies as celebrity stars and dancers. This will tug on millennials' nostalgia, so sellers should reach out soon to secure last-minute ad dollars.

According to Pathmatics, Ty has spent roughly $1.5m on digital ads YTD, up 25% from the roughly $1.2m it spent within the same 2021 timeframe. In 2021, the company's estimated full-year spend of $3.8m reached more than 4x that of $893.4k in 2020. So far this year, Ty has earned ~169.6m digital impressions via Facebook (79%) and Instagram (21%) ads.

Of course, the company has been promoting its other brands way more than Beanie Babies, but it'll likely keep promoting this brand now that it's started to do so more heavily. As I briefly mentioned, this will especially appeal to nostalgic millennial parents. Sellers able to offer high-ROI strategies among this audience will have an advantage securing ad dollars.

Agency & martech readers - Ty doesn't show major signs of upcoming agency reviews right now, but you may have a shot at future project-based work.