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1o8 | Agency Profile, Contacts, AOR, Client Relationships

Service: Digital media solutions & measurable marketing intelligence

Main Telephone
(312) 324-4970
Primary Address
600 W Jackson Blvd
Suite 32
Chicago, IL 60612

1o8 Contacts

Contacts (5/9)
Name Title State
Aubrey H. Account Director IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 324-4970
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 600 W Jackson Blvd
Suite 32
Chicago, IL

Jennifer B. Executive Director, Creative IL
Jake S. Director, Marketing IL
Gabi N. Associate Account Director IL
Brie J. Director of Email Marketing IL

See Winmo sales intelligence in action


Millennial Parent Opps: Beanie Babies launches first campaign in seven years

I am incandescently delighted to tell you that 1o8, the campaign welcomes everyone into Ty Gimme Beanie Studios's "fun and frivolous world." Six movie trailer-esque ads feature beanies as celebrity stars and dancers. This will tug on millennials' nostalgia, so sellers should reach out soon to secure last-minute ad dollars.

According to Pathmatics, Ty has spent roughly $1.5m on digital ads YTD, up 25% from the roughly $1.2m it spent within the same 2021 timeframe. In 2021, the company's estimated full-year spend of $3.8m reached more than 4x that of $893.4k in 2020. So far this year, Ty has earned ~169.6m digital impressions via Facebook (79%) and Instagram (21%) ads.

Of course, the company has been promoting its other brands way more than Beanie Babies, but it'll likely keep promoting this brand now that it's started to do so more heavily. As I briefly mentioned, this will especially appeal to nostalgic millennial parents. Sellers able to offer high-ROI strategies among this audience will have an advantage securing ad dollars.

Agency & martech readers - Ty doesn't show major signs of upcoming agency reviews right now, but you may have a shot at future project-based work.