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B2B, Gen-Z Opps: Cox Communications launches campaign, program that helps people on the autism spectrum in a digital-centric world

180LA, this launch coincides with Autism Awareness Month. People on the spectrum often have a more difficult time than others with reading people's emotions, and the increased usage of video chat makes doing so even harder. Cox is hoping that Project Convey helps bridge that gap. In a chat room, the program analyzes people's tones of voice, facial expressions and words to make a changing emoji for users to watch. Sellers should contact soon to secure last-minute ad dollars.

According to iSpot, Cox hasn't utilized national TV since allocating around $6.7k in 2021.

So far this year, Pathmatics shows the company has spent roughly $14.4m on digital ads, 8% more than the roughly $13.2m it had spent by this point last year. Cox ended up spending roughly $42m on this channel last year, 6% more than the roughly $39.5m it spent in 2020. The company has earned ~1.9b digital impressions via Facebook (58%), Instagram (27%), desktop display (8%), desktop video (5%), Twitter (1%) and mobile display (1%) ads.

Cox tends to target business DMs, along with consumers, particularly Gen-Z consumers, as the increasing digital spend and reliance on paid social suggests. Kantar data reports the company also invests in radio, print, OOH and local broadcast. Sellers should contact soon to secure last-minute ad dollars.

Agency & martech readers - We haven't heard of any additional roster shifts following last year's PM3.