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180LA | Agency Profile, Contacts, AOR, Client Relationships

Service: full-service creative

Main Telephone
(310) 382-1400
Primary Address
12555 West Jefferson Boulevard
Second Floor
Los Angeles, CA 90066

180LA Contacts

Contacts (5/11)
Name Title State
Al M. Global Chairman & Chief Creative Officer CA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (310) 382-1400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12555 West Jefferson Boulevard
Second Floor
Los Angeles, CA

Barbara O. Chief Financial Officer CA
Mike B. Executive Creative Director CA
Jason R. Group Creative Director CA
Lindsay T. Account Director CA

Client Relationships

Brand Service From To Media Spend
*** ***********, ***. Creative *******
*** ********, ***. Creative *
****** ****** **** *** ****** Creative *******

See Winmo sales intelligence in action


Gen-Z, Millennial Opps: Cox Automotive tries to stay relevant among younger consumers

Cox Automotive CMO Ken Kraft recently went over some of his goals for the company's future. Right now, the brand is focused on reaching and remaining relevant to Gen-Z and millennials. Those able to support this effort should keep Cox on their radars.

According to Pathmatics, Cox Automotive has spent roughly $141k on digital ads YTD, down 30% from the roughly $201.4k it spent within the same 2021 timeframe. In 2021, the brand's estimated full-year spend skyrocketed to $690.8k from that of $26k in 2020. So far this year, Cox Automotive has earned ~30m digital impressions via desktop display (96%) and mobile display (4%) ads placed onto site destinations such as (59%),,, and

If Cox Automotive is trying to reach Gen-Z and millennials, I expect digital  spend will pick back up and it will shift toward additional digital channels such as paid social, OTT and/or podcast. Low spend may reflect lower-than-desired ROI, so sellers able to offer high-ROI strategies among younger audiences will have an advantage securing ad dollars. Kantar data reports parent company Cox Enterprises also invests in print (magazines), OOH and local broadcast. 

Agency & martech readers - I see no glaring signs of imminent reviews, but you may have a shot down the road at project-based work. For now, Cox Enterprises works with media AOR MWWPR (PR).