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(human)x | Agency Profile, Contacts, AOR, Client Relationships

Service: Interactive

Main Telephone
(502) 212-1390
Primary Address
2500 Technology Drive
Louisville, KY 40299

(human)x Contacts

Contacts (5/8)
Name Title State
Ashley W. Head, Operations KY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (502) 212-1390
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2500 Technology Drive

Louisville, KY

Daniel K. Chief Executive Officer KY
Michael W. President - Leap KY
Sarah P. Public Relations & Social Media Strategist KY
Wes K. Director, Corporate Creative KY

Client Relationships

Brand Service From To Media Spend
********, ***. Digital *
******** *********** Digital *
****** *********** Digital *
******* *******, ***. Digital *
******, ***. Digital *

See Winmo sales intelligence in action


Media Edge: Zumba Fitness launches new weightloss program

Media Sales Lead: In a major return to consumer products, just launched a 6-week transformation program, providing a fun and easy weight-loss option. The campaign promotes how Zumba helps people not only with their fitness but with their emotional support; it has been proven to help holistically reduce anxiety, depression, and stress. Zumba's new transformation program includes a way to access on-demand workouts, mindfulness guidance, nutrition plans, and community accountability groups from the comfort of one's own home.

Key Lead Takeaways: Since the weight-loss craze of Q1 has just started, spend will likely ramp up to support this new initiative. Spend will also likely increase as Zumba continues rolling out more consumer products.

Target Demographics: Female millennials and Gen-X

Key Spend Notes

  • Spend shift summary: Digital spend decreased last year but will probably pick up more steam as this new work continues rolling out.

Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes Zumba under Fitness & Weightloss*

  • 2022 FY Spend: $2m
  • 2021 FY Spend: $2.4m
  • 2020 FY Spend: $2.2m
  • 2019 FY Spend: $1.8m

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $312.8k
  • Q2 2022 Spend: $411.3k
  • Q3 2022 Spend: $741.5k
  • Q4 2022 Spend: $499.6k

2022 Impressions: ~248.4m

Top Ad Types: Facebook (69%) and Instagram (23%)

Top Purchase Channels: Direct (99%)

Top Publishers: Facebook (69%) and Instagram (23%)

Top Industry/Vertical Spenders: Noom, Inc. (8%), Planet Fitness (8%), Peloton Cycles (7%), Nutrisystem, Inc. (3%), and Tonal Systems, Inc. (3%)

Top Creative by Spend; see below: (note that not all creatives debuted in 2022).

Other Media Spend Analysis & Breakdown:

Recent & Upcoming Product Launches: 6-week Transformation Program

Current Agency Roster

Insight Sources: Digital spend insights estimated by Pathmatics.